Group 1 - The event "5·10 China Brand Day - Energy Industry Brand Promotion Week" was launched in Ordos, Inner Mongolia, focusing on the theme "China Energy, World Brand" [1] - The construction of energy brands requires collaboration among government, enterprises, industry organizations, media, and society, emphasizing innovation in concepts, technology, and models [1] - The green and low-carbon development of the energy sector is crucial for addressing resource and environmental constraints in China, promoting ecological civilization, and achieving carbon peak and carbon neutrality [1] Group 2 - Ordos, as a significant energy and strategic resource base, aims to enhance brand strength through responsibility, accelerate energy structure transformation, and promote technological innovation [2] - The seminar on "New Brand" shaping in the Ordos energy industry featured ten typical case studies, including the 250,000 kW ecological restoration photovoltaic project and the world's largest photovoltaic power station [2]

Core Viewpoint - The "China Energy Brand Week" was launched in Ordos, Inner Mongolia, focusing on enhancing the global influence and competitiveness of Chinese energy brands [1][2]. Group 1: Event Overview - The event is co-hosted by the China Energy Research Society and the China Industrial Newspaper, with the theme "China Energy, World Brand" [1]. - It aims to promote discussions on energy industry brand building, sharing successful experiences and exploring new development paths for energy brands [1][2]. - The event is the first high-profile, diversified brand-themed conference representing the energy sector's response to the national brand strategy [2]. Group 2: Key Insights from Experts - Han Wenke, a senior advisor at the National Development and Reform Commission Energy Research Institute, emphasized that brand building requires collaboration among government, enterprises, industry organizations, and media [1]. - He highlighted the importance of long-term planning and strategic determination in creating a strong brand reputation [1]. - Liu Youbin, former spokesperson for the Ministry of Ecology and Environment, stated that green and low-carbon energy development is essential for achieving carbon peak and carbon neutrality goals [2]. Group 3: Recommendations for Brand Development - Han Wenke proposed three key areas for the new brand development in the Ordos energy sector: innovation in concepts, breakthroughs in technology, and innovation in business models [1]. - He suggested strengthening top-level design, deepening the integration of production and research, and effectively communicating brand stories [1].