Core Insights - The inclusion of flag football as a new event in the 2028 Los Angeles Olympics highlights its growing popularity and social appeal, with over 20 million participants globally [2][3] - The Chinese Rugby Association has initiated the formation of national teams for flag football, aiming for Olympic qualification, with training currently underway [1][4] Group 1: Industry Overview - Flag football is characterized as a "lightweight" version of American football, emphasizing social interaction and low injury risk due to its non-contact nature [2][3] - The sport has a broad demographic appeal, attracting participants from young children to seniors, and is particularly popular among youth [3] Group 2: National Team Development - The Chinese national flag football teams are being established with a focus on professional training, including the recruitment of high-level foreign coaches [4][5] - The women's team is set to debut at the World Games in Chengdu in August, marking their first appearance in an international competition [6] Group 3: Sponsorship and Support - Under Armour has signed a partnership agreement with the Chinese Rugby Association to provide comprehensive equipment support for the national flag football and men's rugby sevens teams [5][6] - The partnership aims to enhance athlete performance while ensuring comfort and protection, alongside developing a professional training system for talent identification [6]