新华社成都8月16日电（记者吴光于、赵怡宁、胥冰洁）8月成都，热浪滚滚。空气里除了火锅香，还有多巴胺的"热辣滚烫"。 第12届世界运动会赛场上，新奇项目引来好奇目光，加油助威声震耳欲聋。赛场外的街头巷尾、运动场上，欢呼喝彩声同样此起彼伏。 飞盘急速划破晚风，腰旗橄榄球飘带飞舞，岩壁上镁粉倏然飘落。"东郊记忆"里，少年舞者在音乐和欢呼声中突然就地一个托马斯全旋。天府绿 道上，跑酷俱乐部的孩子们侧身通过障碍，稳稳落地后又猛然跃起…… "小众"不小 如果说奥运会是体育界的"顶流巨星"，世运会则充满了"小众宝藏"。 从天上的无人机到水下的自由潜，从标准场地里的浮士德球到穿行在乡间的徒步定向……不少"小众"项目借此次世运会为大众所了解。但殊不知 在成都，许多"小众"项目早已融入"世运之城"的脉搏跳动。 许崇嘉在跑酷项目中担任双语解说员。（受访者供图） "我当时认定了这项运动将是一片蓝海。"经过6年发展，俱乐部已拥有1000多名会员，其中80%都是青少年。 "跑酷就像一把钥匙，它能帮我们解锁全新的视角。穿行于各类环境之间，身体的潜能不断得到开发。"他说。 本届世运会，许崇嘉担任跑酷项目双语解说员。他说，坐在解说席上的那天 ...

新华社成都8月16日电（记者吴光于、赵怡宁、胥冰洁）8月成都，热浪滚滚。空气里除了火锅香，还有多巴胺的"热辣滚烫"。 飞盘急速划破晚风，腰旗橄榄球飘带飞舞，岩壁上镁粉倏然飘落。"东郊记忆"里，少年舞者在音乐和欢呼声中突然就地一个托马斯全旋。天府 绿道上，跑酷俱乐部的孩子们侧身通过障碍，稳稳落地后又猛然跃起…… "小众"不小 如果说奥运会是体育界的"顶流巨星"，世运会则充满了"小众宝藏"。 从天上的无人机到水下的自由潜，从标准场地里的浮士德球到穿行在乡间的徒步定向……不少"小众"项目借此次世运会为大众所了解。但殊不 知在成都，许多"小众"项目早已融入"世运之城"的脉搏跳动。 来自凉山彝族自治州西昌市、如今定居在成都的许崇嘉在高中时代是一名街舞爱好者，2009年接触跑酷运动，从此一发而不可收。 热爱是最好的老师，过去十多年里，他见证了跑酷在中国的发展：从最初爱好者们通过"搬运"国外的视频和教程开展训练，到北上广等地出现 专业的俱乐部，再到有了全国锦标赛……2019年，许崇嘉放弃了稳定的工作，辞职创业，在成都锦江畔的江滩公园成立了成都第一家跑酷俱乐 部。 许崇嘉在跑酷项目中担任双语解说员。（受访者供图） "我当时认 ...

原标题：成都世运会 | 全天综合：英雄相惜 奖牌之外亦荣耀 沃森同样表达了对中国队的欣赏："能和中国队比赛，在赛场外建立很好的关系，是很有趣的事。" 在腰旗橄榄球和团队飞盘两个集体项目中，中国队均迎来日本队的挑战。这两个项目中，日本队都 是亚洲的最强。 中国女子腰旗橄榄球队在安慰赛中以28:22战胜日本队，获得队史第一场正式比赛胜利。这支从选 拔到建队不满五个月的队伍战胜了亚洲冠军，极大提振了士气。队长冯浩霖赛后激动地说："今天的胜 利源自大家的团结，进攻组为防守欢呼，防守组为进攻欢呼，这就是团队运动。几十年后，我们肯定都 会铭记这场首次胜利。" 女子双人接力比赛中，中国组合邓丽娟/周娅菲当天连续三次创造世界纪录，并在半决赛将这一纪 录定格在了13秒28。她们最终在决赛中战胜队友覃于妹/张少琴夺冠。 同样首次进入世界运动会还有啦啦操，美国组合艾莉森·霍夫特/悉妮·马丁斩获世运会历史上首枚啦 啦操双人花球金牌。 该项比赛不限制性别，参赛多是两名女性选手的组合，也有一男一女的搭配，中国队的马科唯/林 奕航是现场唯一一对两名男性的组合。 夺冠的美国队对中国两名男选手的表现赞不绝口："看他们表演太有趣了。他们就好像能 ...

Core Viewpoint - The popularity of flag football at the Chengdu World University Games highlights its potential for growth in China and its future as an Olympic sport [1][5][7]. Group 1: Event Highlights - The flag football competition at the Chengdu World University Games has received positive feedback for its organization and facilities, with the event being described as reaching Olympic standards [5][6]. - The Chinese team, despite a narrow loss to Austria (45:47), showcased significant potential in their first official match [5][10]. - The atmosphere at the event was vibrant, with enthusiastic support from local fans, which impressed IFAF President Pierre Troche [5][6]. Group 2: Future Prospects - Troche expressed confidence in China's potential for flag football, citing the country's efforts to promote the sport and the recent performance of the national team [8][10]. - The pathway to Olympic qualification for the Chinese team is challenging, with only six spots available for the 2028 Los Angeles Olympics, but success in upcoming tournaments could enhance their chances [10][11]. - The IFAF is committed to supporting the development of flag football globally, including initiatives in schools across various countries to increase participation [11][13]. Group 3: Global Expansion - The IFAF is actively promoting flag football worldwide, with recent events like the African Flag Football Championship contributing to the sport's growth and recognition [11][12]. - The collaboration with the NFL aims to enhance the sport's visibility and engagement, particularly among youth, through programs that provide resources and opportunities for competition [11][12]. - The inclusion of flag football in the Olympics has spurred increased investment and interest in the sport, leading to higher public engagement and sponsorship opportunities [11][13].

Group 1: Event Overview - The Chengdu World Games showcased the vibrant potential of niche sports, bringing together athletes from around the world and enriching global sports culture [3][4][21] - The event highlighted the growing popularity of lacrosse in China, with significant participation from local teams and athletes [4][10] Group 2: Emerging Sports - Lacrosse, a new addition to the Olympic sports, is gaining traction in China, particularly in cities like Beijing, Shanghai, and Shenzhen, with Chengdu emerging as a new hub for the sport [4][6] - The NFL is promoting flag football in China, leveraging the upcoming Los Angeles Olympics as an opportunity to expand the sport's reach [10][21] Group 3: Traditional Sports - Martial arts, representing Chinese cultural heritage, are gaining international attention, with hopes of being included in future Olympic events [11][13] - Dragon boat racing made its debut as a formal competition at the World Games, showcasing its global appeal and potential for Olympic inclusion [15][16] Group 4: Diverse Sports Landscape - The World Games served as a platform for lesser-known sports like Faustball and soft hockey, reflecting a shift in youth attitudes towards a more diverse range of athletic activities [17][21] - The introduction of innovative sports facilities, such as glass squash courts, is enhancing the experience and accessibility of sports events [8][10]

Group 1: National Sports Strategy - The importance of sports in promoting comprehensive human development is emphasized, with a focus on advancing sports reform and innovation [1] - The goal is to enhance public fitness awareness, especially among youth, and to strengthen China's competitive sports capabilities [1] - The implementation of the national fitness strategy aims to meet public demand and build a higher-level public service system for fitness [1] Group 2: World Games and Participation - The 12th World Games opened in Chengdu, showcasing non-Olympic sports and providing a platform for athletes to promote their sports [2] - The participation in events like the U-series squash competition has doubled compared to last year, indicating growing interest in sports [2] - New sports like flag football and frisbee are gaining popularity, offering more options for public engagement in fitness activities [2] Group 3: Local Sports Initiatives - The "Village Super" football initiative has significantly boosted local tourism, with over 4.72 million visitors and a revenue of 5.147 billion yuan in the first half of the year [3] - Local sports events are being promoted to integrate fitness with cultural and tourism sectors, enhancing community engagement [3] - Facilities for sports are being improved, with 41 new or renovated sports venues in Nanjing, utilizing various spaces for public fitness [3][5] Group 4: Infrastructure Development - Nationwide, the average sports facility area per person reached 3.0 square meters by the end of last year, showing progress in accessibility [5] - Efforts in rural areas include building sports parks and updating old equipment to enhance the fitness experience for local communities [5] - The focus is on making sports facilities more accessible and integrating events into rural areas to promote fitness [5] Group 5: Overall Sports Culture - The concept of "sports make life better" is becoming ingrained in society, with a push for everyone to participate in fitness activities [6] - The government aims to continue developing a people-centered sports industry, integrating fitness with health initiatives [6] - The ultimate goal is to build a strong sports nation and a healthy China through comprehensive participation in sports [6]

Group 1 - The 12th World Games will be held in Chengdu, featuring 34 major events, 60 sub-events, and 256 small events, showcasing a diverse range of competitions [1] - The World Games serve as a platform for non-Olympic sports, including traditional events like martial arts and dragon boat racing, as well as emerging sports such as parkour, frisbee, and drone racing [3] Group 2 - The Chinese sports delegation will participate in 12 major events for the first time, including soft hockey, cheerleading, frisbee, and motorboat racing [10] - The upcoming 2028 Los Angeles Olympics will also feature sports like climbing, squash, flag football, softball, and lacrosse, which will be highlighted in advance [16]

Group 1 - The 12th World Games will be held in Chengdu, Sichuan from August 7 to 17, with 27 competition venues completed and undergoing acceptance checks by the organizing committee [1] - All venues are scheduled to be completed by July 10, with a focus on cost-saving measures, utilizing existing venues and temporary structures [1] - The event features 34 major sports, 60 sub-sports, and 256 events, emphasizing trendy and participatory competitions [2] Group 2 - Recent youth flag football competitions in Chengdu attracted 13 teams and nearly 130 young athletes, highlighting the growing popularity of this sport, which is also part of the 2028 Los Angeles Olympics [4] - A parkour competition in a Chengdu commercial area showcased the integration of sports into community life, promoting the World Games alongside public fitness initiatives [6] - Some competition venues are temporarily set up outdoors, blending urban landscapes with sports events, focusing on fun and spectator engagement rather than pure competition [6] Group 3 - The World Games will feature dragon boat and canoeing events at the Xinglong Lake Wetland Park, a popular outdoor destination in Chengdu [8] - The Tianfu Park will host Faustball and rock climbing competitions, utilizing temporary seating and tents to minimize environmental impact and promote sustainability [10] Group 4 - The World Games coincide with the summer tourism peak, with local initiatives aimed at enhancing cultural and tourism consumption through various activities [12] - A ticket reservation campaign has been launched, and a "World Games Gift" consumption season will be promoted, integrating event elements with local culture [12] - Over 4,000 athletes from more than 100 countries are expected to participate, with initiatives to enhance tourism and streamline entry processes for visitors [14]

Core Insights - The inclusion of flag football as a new event in the 2028 Los Angeles Olympics highlights its growing popularity and social appeal, with over 20 million participants globally [2][3] - The Chinese Rugby Association has initiated the formation of national teams for flag football, aiming for Olympic qualification, with training currently underway [1][4] Group 1: Industry Overview - Flag football is characterized as a "lightweight" version of American football, emphasizing social interaction and low injury risk due to its non-contact nature [2][3] - The sport has a broad demographic appeal, attracting participants from young children to seniors, and is particularly popular among youth [3] Group 2: National Team Development - The Chinese national flag football teams are being established with a focus on professional training, including the recruitment of high-level foreign coaches [4][5] - The women's team is set to debut at the World Games in Chengdu in August, marking their first appearance in an international competition [6] Group 3: Sponsorship and Support - Under Armour has signed a partnership agreement with the Chinese Rugby Association to provide comprehensive equipment support for the national flag football and men's rugby sevens teams [5][6] - The partnership aims to enhance athlete performance while ensuring comfort and protection, alongside developing a professional training system for talent identification [6]

Core Points - The NFL has approved a proposal allowing its players to participate in the 2028 Los Angeles Olympics for flag football, marking a significant shift in the sport's global landscape [1][4][12] - The decision reflects the NFL's recognition that allowing players to compete in the Olympics will benefit the league more than it will harm it [4][12] - The NFL aims to enhance the development of flag football and expand its international influence through this participation [14][18] Group 1: NFL's Strategic Intent - The NFL's decision to allow player participation is driven by commercial logic, aiming to leverage the Olympics for brand exposure and global reach [12][14] - The league has established preliminary rules for player selection, allowing each NFL team to have one player represent their country, which could lead to intense internal competition for spots on the U.S. team [6][8] - The NFL's investment in flag football has increased, with participation among youth growing significantly, indicating a strategic focus on developing this variant of the sport [16][18] Group 2: Impact on Flag Football and Other Players - The inclusion of NFL players in the Olympics may overshadow professional flag football players, limiting their opportunities and exposure [9][11] - The NFL's participation is expected to elevate the profile of flag football, potentially leading to a more robust commercial environment around the sport [22][23] - The Los Angeles Organizing Committee anticipates that the presence of NFL stars will significantly boost interest and viewership for the flag football event [20][22] Group 3: Broader Implications for Sports and Business - The move aligns with the International Olympic Committee's trend of incorporating sports with cultural significance and commercial potential in host countries [20][26] - The NFL's strategy may influence other leagues, such as MLB, to consider similar participation in the Olympics, reflecting a broader trend in professional sports [23][26] - The historical context of the 1984 Los Angeles Olympics suggests that the current event could also drive significant commercial reforms within the Olympic framework [26]