Industry Investment Rating - The industry investment rating is "Outperform" [1] Core Viewpoints - The report emphasizes the strong growth potential of the retail trade industry, particularly in the context of the ongoing recovery and expansion in consumer spending [1][4] - The report highlights the importance of IP (Intellectual Property) in driving sales and brand recognition, with successful examples from companies like LEGO [4][9] Summary by Relevant Sections Industry Basic Situation - The closing index level is 2350.88, with a 52-week high of 2501.51 and a low of 1442.73 [1] Investment Recommendations - The report suggests investment in companies like Pop Mart (9992.HK) and Blokko (300590.SZ), both rated as "Buy" with respective closing prices of 306.60 HKD and 96.70 CNY [11] Company Overview - LEGO Group, founded in 1932, is a leading player in the toy industry, known for its plastic building blocks and a strong commitment to quality and sustainability [16] - As of August 2025, LEGO has 22 licensed IP themes and 19 proprietary themes, with significant sales driven by popular franchises like Star Wars and Harry Potter [16][18] Development History - LEGO's evolution from a traditional toy manufacturer to a comprehensive IP-driven enterprise is marked by several key phases, including the establishment of a standardized building block system and the strategic shift towards self-created IP [26][46] Competitive Advantages - LEGO's competitive edge lies in its precise targeting of customer needs, innovative product development, and strong community engagement through initiatives like the LEGO Ideas platform [7][9] Financial Analysis - LEGO has experienced a compound annual growth rate (CAGR) of 14.22% in revenue from 2020 to 2024, with significant contributions from the Americas, which accounted for nearly half of its total revenue by 2024 [22][23] - The company's gross and net profit margins have remained stable at around 70% and 20%, respectively, supported by its strong brand recognition and product pricing power [25]