Group 1 - The article discusses the income potential from self-media, specifically through platforms like WeChat Official Accounts, highlighting two main monetization methods: display ads and custom content for clients [1][2] - For display ads, average earnings for regular accounts are approximately 30-60 RMB for every 10,000 views, while niche accounts can earn around 100 RMB, and high-profile accounts can reach 150-200 RMB due to higher completion rates [1] - The completion rate is crucial for ad revenue, with average rates for general accounts at 20-30%, while niche content can achieve 30-50%, and the author's account reportedly has an 80-85% completion rate [1] Group 2 - The second monetization method involves custom content for clients, which requires a minimum readership of several thousand to attract orders, with payment per view ranging from 0.1 to 1 RMB depending on the account's commercial value [2] - The article mentions that private deals are not allowed, and all transactions must go through Tencent's system, which takes a 5% cut and requires a 20% tax payment [2] - The author notes that smaller accounts with a few thousand views can still generate some income through informal promotions and product recommendations [2] Group 3 - The article briefly touches on video content creation, stating that video accounts can earn about 25-30 RMB for every 10,000 views, with no need for additional ads, as Tencent provides subsidies based on view counts [3] - Successful video content can lead to significant earnings, with potential rewards reaching tens of thousands if the content goes viral [3] - The author emphasizes the importance of creativity and content quality in video production, suggesting that even simple setups can yield good results if executed well [3]