报告提出家居行业人设营销的核心路径为以人设构筑信任、内容驱动增长、资产长效沉淀，将品牌形象转化为具象化人格背书，涵盖创 始人、设计师、工长、店长等多类型人设。同时给出人设打造三步法：定人设需立足利他思维，匹配高净值人群需求并实现矩阵化布 局；建系统要搭建结构化内容生产体系，通过3×3内容矩阵覆盖用户全生命周期需求；强闭环则依托微信生态实现公私域联动，深化用 户信任并完成商业转化。 在商业化变现上，视频号家居账号可通过挖掘销售线索、微信小店直播带货、互选内容营销三大模式实现品效合一，结合自然流与付费 流获客、达人矩阵合作、优质素材复用等策略提升营销效率。 此外，报告通过十个不同类型的标杆案例，拆解了创始人IP、设计师IP、工长IP、品牌矩阵等的成功运营逻辑，验证了真实专业的人 设、利他性的优质内容、微信生态的公私域闭环是家居品牌实现长效增长的关键。最终指出，家居营销已进入从产品推销到信任连接的 范式转移，依托视频号以人设建立真实用户连接、沉淀长效资产，是行业穿越周期的确定性路径。 以下为报告节选内容 TV | 腾讯营销洞察 > 8 增长 黑 盒 今天分享的是：腾讯：视频号家居消费趋势洞察与人设营销指南（2026 ...

凤凰网科技讯 2月23日，微信官方今日发布2026春节数据报告，通过平台交易、出行、社交等多维度数 据，全景呈现了丙午马年春节期间国人的生活方式变迁与消费市场新特征。报告显示，新春消费与文化 出行需求双向爆发，"仪式感"消费、跨境生活服务、县域文旅经济成为今年春节的核心亮点。 境内出行与文旅消费同样呈现出"马力全开"的态势，超长假效应带动旅游、生活娱乐类交易笔数涨幅均 超过20%。县域城市成为文旅消费的新增长点，通辽、鞍山、沧州、赤峰、周口位列下沉市场支付笔数 增速最快的TOP5城市。景区消费方面，开封、黄山、苏州等传统文旅目的地热度不减，交易笔数同比 分别增长超五成、超三成，"湛江"凭借年味游与非遗游的升温，成为春节期间搜索量增速TOP1的城 市，黄山、湛江、香港、澳门、汕头则位列微信搜索旅游目的地同比增幅TOP5。值得关注的是，海南 凭借"封关后首个长假"的独特优势，相关交易金额同比增长81%，成为新春消费的热门目的地。 消费市场的细分领域同样亮点纷呈，健康与新能源相关消费需求持续攀升。在港人网购年货的热潮中， 医疗美容相关消费增速最快，喜茶、瑞幸、霸王茶姬为热销茶饮品牌TOP3，电商平台相关订单同比增 ...

Core Insights - The 2026 Spring Festival data report from WeChat indicates a significant surge in consumer spending during the "longest Spring Festival holiday in history" with travel and entertainment payment transactions increasing by over 20% year-on-year [1] Group 1: Consumer Spending Trends - Travel and entertainment payment transactions during the Spring Festival saw a year-on-year growth of over 20% [1][6] - Cross-border travel transactions experienced remarkable growth, with Malaysia and Maldives seeing offline transaction amounts increase by 131% and 186% respectively [1][3] - The transaction amount for Malaysian mini-programs during the Spring Festival increased by over 140% year-on-year [1][3] Group 2: User Engagement and Content Creation - Over 6 billion red envelopes were sent during the Spring Festival, with more than 9.21 million pieces of content related to the festival published on WeChat's video platform [1][8] - The video platform's topic activities garnered over 320 million views, indicating high user engagement [9] Group 3: Regional Highlights - Guangdong emerged as the top region for sending red envelopes, showcasing a cultural trend in digital gifting [10] - The top five countries for outbound offline transaction volume included Hong Kong, Macau, Thailand, South Korea, and Malaysia, with Italy showing the fastest growth [3][4] Group 4: Emerging Markets and Trends - The fastest growth in payment transactions was observed in lower-tier cities, with cities like Tongliao and Cangzhou leading the way [6] - Medical and beauty-related consumption saw a significant increase, with transaction amounts doubling year-on-year [4]

智通财经APP获悉，2月23日，微信发布2026马年春节数据报告显示，"史上最长春节假期"点燃消费热潮。春节期间，旅行、生活娱乐微信支付笔数同比 均增长超20%。跨境游火爆，马来西亚、马尔代夫线下交易金额同比分别大涨131%和186%，马来西亚小程序春节期间交易金额同比增长超140%；海外入 境游客通过在微信绑定国际银行卡线下交易笔数维持高速增长，日均访问小程序的入境游用户环比增长超1倍。微信支付现已支持12个国家地区的29个境 外钱包，今年春节同比去年笔数增长超过 28%。 春节期间发送带封面红包超6亿次，超921万条和春节有关内容在视频号发布。广东在全国"最爱发红包"。 巷人网购年货正兴,新年过关饮茶又问诊 电商平台消费笔数 茶饮品牌 TOP 3 同比增长近430% & F F 6 港人私立/民营医院诊所 消费笔数同比增长117% 策马扬鞭,马不停蹄 春节期间微信运动用户总步数达 《 13,500,000,000,000 新能源车充电桩 提升 34% 小程序访问量同比 超长假期温薪时 旅游、生活娱乐双上涨 假长、年味浓!大家更爱为体验买单! 春节期间,旅行、生活娱乐交易笔数 涨幅均超20% 谁是今年最"燃 ...

新浪科技讯 2月23日下午消息，微信团队发布2026春节数据报告《新春消费"马"力全开》，展开了一副 消费旺、出游火、年味足的新年图景：春节期间旅行、生活娱乐线下交易笔数同比涨幅均超20%，马来 西亚、马尔代夫等带"马"字的出行目的地热度高涨，视频号上共计发布近千万条与春节相关的内容。 "生肖游"正成为超长假期出行的新时尚。报告显示，带"马"字的目的地热度高涨，除了去马耳他、罗马 尼亚感受异国风情，马来西亚与马尔代夫更是实实在在地迎来大波中国游客潮，线下交易消费金额同比 分别大涨131%和186%，马来西亚小程序春节期间交易金额同比增长超140%，春节假期，小程序在全球 市场表现亮眼，交易金额同比增长超65%。 在"生肖游"走红的同时，亚洲国家和地区依然是国人出行的首选"心头好"。中国澳门与中国香港交易笔 数同比分别提升39% 和 24%，与泰国、韩国、马来西亚稳居境外线下交易笔数 Top 5。此外，受冬奥会 驱动，意大利小程序春节期间交易金额同比增长超190%，意大利也领衔卡塔尔、瑞士等国，在马年春 节一跃成为全球交易笔数同比增速"最快黑马"。 随着240小时过境免签政策推行满周年，入境游在马年春节迎来集中 ...

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most popular, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 years old predominantly use Doubao [3]

Core Insights - Tencent's AI product "Yuanbao" has surpassed 50 million daily active users (DAU) and reached 114 million monthly active users (MAU) [1][4] - During the Spring Festival, Yuanbao's main event recorded over 3.6 billion lottery draws, and users completed over 1 billion AI tasks through the "creation" section [1][4] Group 1 - Yuanbao integrates the mixed Yuan model and DeepSeek core technology, serving as an AI assistant to enhance work efficiency and enrich social entertainment [4] - Tencent's ecosystem is fully embracing Yuanbao, with its AI capabilities integrated into various core applications such as QQ Music, Tencent Meeting, and WeChat [4] - The company has initiated internal testing of a new AI social scenario called "Yuanbao Club," allowing users to create or join groups where AI can participate in conversations and recommend content [4][7] Group 2 - Yuanbao has undergone 159 feature updates within 21 days, indicating a commitment to continuous improvement and future updates [7]

腾讯SSV陈晶 晶："机制+人才 +数字化"赋能， 探索乡村振 兴"共富路" | 片 区化运营会客厅 _南方+_南方 plus 编者按： 近日，2026年中 央一号文发布， 提出分类有序、 片区化推进乡村 振兴。 乡村振兴，片区 引领。片区是指 具备地理相邻、 产业相融、文化 相近等条件的多 个行政村，通过 建立资源统筹、 产业协同、设施 联配、服务共 享、利益相连的 整体运营机制， 实现各美其美、 美美与共的乡村 高质量发展区 域。典型村片区 培育有利于进步 巩固典型村培育 成果，整体提升 典型村风貌，厚 沉寂。如今，旧 村落转型为民 宿、咖啡厅与研 学基地等新业 态，村边竹林摇 曳，山景相映， 吸引游客日增， 越来越多的年轻 人也返乡创业就 业，让老区焕发 新生。 这一变化，源于 一场共富乡村建 设的试点实践。 植典型村发展新 动能，切实增强 新型农村集体经 济实力，探索建 立乡村高质量发 展体制机制。 南方农村报推出 片区化运营会客 厅，邀请行业专 家深入解答典型 村片区培育的逻 辑和路径，把脉 乡村脉搏，启发 一线实践。 梅子寨村位于英 德市区30分钟车 程的平坦谷地， 曾因人口外流而 2024年2月 ...

Group 1 - WeChat announced nine major feature updates in January, including the ability to retain chat history when deleting friends and AI search support for evaluating public accounts [2] - The native short drama incentive program for WeChat Video Accounts launched, with a revenue share of up to 135% based on viewership [2] - A new feature allows creators to customize the timing of product appearances in their video shares, enhancing engagement [2] Group 2 - WeChat Shop introduced a quick complaint process for counterfeit goods, enabling brand owners to report infringements in just two steps [2] - The AI Application and Online Tools Growth Plan for WeChat Mini Programs was launched, offering free cloud development resources and support through 2026 [2] - A flow incentive policy for mini-game live streaming was introduced, rewarding developers with additional traffic based on live stream appointment numbers [3] Group 3 - The mini-game monetization toolbox was upgraded to Pro version, providing tools for revenue ROI calculation and comparative insights [3] - A new social feature called "Challenge Arena Component" was launched for mini-games, aimed at increasing user engagement through dynamic competition [3] - The component supports subscription notifications for game leaders, enhancing user interaction and engagement [3]

近日，微信公开课公众号公布微信1月九大功能更新， 包括 删好友可保留聊天记录、 微信AI搜索支持评价公众号等， 具体如下： 删好友可保留聊天记录 微信更新好友管理功能， 用户可自主选择是否"删除联系人同时清空聊天记录" ，未勾选状态下聊天记录将完整保留，重新添加好友后即可 恢复历史对话。 网友评论： 微信AI搜索支持评价公众号 点击微信搜索栏输入"评价一下XX公众号怎么样"，微信Al搜索即可基于账号相关文章，提炼出系统性总结。 AI小程序成长计划上线 微信小程序正式推出"AI应用及线上工具小程序成长计划"，提供免费的云开发资源、AI算力、数据分析、商业变现及流量激励等全方位支 持，激励期为2026年全年。 微信小店可快速投诉假冒商品 品牌权利人可通过新上线的微信小店品牌侵权投诉助手对假冒商品发起投诉：第一步，品牌入驻；第二步，提交侵权投诉后，平台会进行 专项队列审核。 此外公布的功能更新还有：视频号原生短剧激励计划上线、视频号可自定义商品出现时机、小游戏直播预约有流量激励、 小游戏全新升级 商业化工具箱、 小游戏擂台赛组件上线。 更多财经资讯等你来看 往期推荐 多家银行，上调存款利率 雷军：春节期间小米汽车因 ...