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App Store新增App标签、CPP可绑定关键词、截图影响搜索排名...WWDC25后与推广息息相关的新功能来了!
3 6 Ke· 2025-06-16 11:43
Core Insights - Apple has introduced significant updates to the App Store during WWDC25, focusing on enhancing app visibility and user experience through new features like App Tags, natural language search, and custom product pages [1][32]. Group 1: App Tags - The introduction of App Tags aims to help users better understand the features or functionalities of apps and games, generated by Apple's large language model and verified by human review [3]. - App Tags will be displayed on product pages and in key areas of the App Store, allowing users to discover apps based on specific functionalities rather than just categories [4][7]. - The feature will roll out in phases, starting with a limited number of apps in the US App Store, expanding to all apps and other markets later this year [6]. Group 2: Natural Language Search - The App Store will now support natural language search, enabling users to describe their needs in everyday language for more accurate search results [9]. - This feature is currently limited to English and a select number of apps in the US, with plans for broader implementation [11]. - The traditional ASO (App Store Optimization) approach will be restructured, encouraging developers to embed scenario-based descriptions in metadata rather than relying solely on keyword stuffing [12]. Group 3: Custom Product Pages - Developers can now assign keywords to custom product pages, allowing these pages to appear in search results for those specific keywords [13]. - This change enables the display of different content for various keywords, potentially increasing download conversion rates [18]. - The custom product pages will not require additional review once keywords are assigned, streamlining the process for developers [15]. Group 4: Screenshot Keywords - There are speculations that Apple may be using OCR technology to extract text from app screenshots, which could influence search rankings by enhancing keyword relevance [20]. - Recommendations for optimizing screenshots include using high-contrast text, easily readable fonts, and focusing on a single keyword theme per screenshot [21][23]. Group 5: Accessibility Feature Tags - Apple has added accessibility feature tags to app product pages, allowing users to see if an app supports specific accessibility functions before downloading [25]. - This feature will be available in beta and is expected to fully launch later this year, with implications for app visibility in search results based on user queries related to accessibility [31]. Conclusion - The new features and updates from Apple are designed to improve app exposure, data attribution, and download conversion rates, making it essential for developers to adapt their strategies accordingly [32].