Core Viewpoint - Hongguo Short Drama has been actively expanding its features, including testing a "community" function and short video capabilities, to enhance user engagement and create a self-sustaining traffic pool [1][3][9]. Group 1: Community Function - The "community" feature allows users to post video and graphic content, focusing on discussions related to short drama plots and actors, with a "watch drama" button for easy access to related content [1][4]. - The community function is positioned prominently in the app, indicating its strategic importance in user interaction and retention [1][3]. - The introduction of this feature aims to increase user activity and retention by providing a space for discussions, which is essential as user growth has shown signs of slowing down [9][11]. Group 2: Short Video Function - The short video feature mimics popular platforms like Douyin, utilizing a vertical scrolling format to enhance user experience [3][4]. - This feature is designed to showcase highlights from short dramas, primarily posted by copyright holders and actors, further integrating content within the app [4][7]. - The addition of short videos and community features reflects Hongguo Short Drama's strategy to build a comprehensive ecosystem around short dramas [3][4]. Group 3: User Engagement and Monetization - Hongguo Short Drama has implemented user incentive programs, such as rewarding users with coins for posting quality content, to stimulate participation in the new community [11][13]. - The company faces challenges in maintaining user engagement and balancing community dynamics with monetization efforts, as seen in other platforms like Xiaohongshu [11][13]. - The potential for commercializing the community could provide new revenue streams, similar to how Douyin has leveraged content for promotional purposes [11][13].