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从“看得到”到“看得好”(人文茶座)
Ren Min Ri Bao· 2025-08-16 22:03
近日,国家大剧院舞台上的莫扎特经典歌剧《费加罗的婚礼》,通过"第二现场"高清直播,同步点亮了 近30城、百家剧场影院的大银幕。这场跨越千山万水的艺术共享,让上万名观众在家门口领略了高雅艺 术的风采。 一方面,艺术机构内部要形成成熟的直播运行机制。直播对现场调度、导播切换、时长控制都提出极高 要求。同时,直播还需要演出现场的高度配合。前台需要告知观众配合直播,按照直播技术要求调整灯 光。后台需要通知所有演员,提前签署相关工作协议。这都非常考验艺术机构的团队协同、流程设计和 执行能力。 另一方面,应探索建立从演出剧院到节目播放剧场影院的系统联动机制。作为不同的经营主体,艺术机 构、发行(传输)公司和播放单位之间,必须建立联动商业模式。艺术机构提前预告演出节目,便于发 行公司提前宣传、播放单位预售门票。由于歌剧、音乐会等舞台演出的目标观众群体相对小众,提前宣 传、预定售票往往是票房成败的关键。应按市场化方式售票宣传运营,推动技术创新、内容供给和商业 模式完善,使之成为文旅消费市场的新动能。 (作者为北京电影学院导演系教授) 《 人民日报 》( 2025年08月17日 07 版) 歌剧艺术相对较为小众,边远地区的观众 ...
国家大剧院“第二现场”再升级
Ren Min Ri Bao· 2025-07-25 20:23
Group 1 - The core concept of the news is the successful nationwide live broadcast of the opera "The Marriage of Figaro" using advanced 4K ultra-high-definition and 5.1 surround sound technology, marking a significant milestone for the National Centre for the Performing Arts' "Second Scene" project [1][2] - The live broadcast faced technical challenges due to the complexity of the opera, which has a score of 730 pages and nearly 3,000 precise camera transitions, necessitating a high level of technical execution [1] - The technical team developed a proprietary ultra-high-definition live broadcast system that ensures perfect synchronization of music and visuals, capturing every detail of the performance, including subtle expressions and costume textures [1] Group 2 - The "Second Scene" project has rapidly evolved from a trial phase to a mature operation within three months, aiming to redefine the boundaries of art dissemination through a model that integrates technology, quality content, and public benefit [2] - The unique commentary segment during the broadcast, featuring insights from professionals, has become a focal point of audience discussion, enhancing the overall experience [2] - A collaborative group was established to promote the ongoing development of the "Second Scene" project, with 35 theaters participating, focusing on resource sharing, standard setting, and optimizing business models for cultural consumption [3]