艺术商业 超级奥莱
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砂之船(长沙)奥莱年销破20亿元 “望见美好 城就未来”跨年消费季开启
Xin Lang Cai Jing· 2025-12-20 12:56
长沙晚报掌上长沙12月20日讯(全媒体记者 刘捷萍)12月19日晚,"望见美好 城就未来"跨年贺岁消费季活动暨砂 之船(长沙)奥莱20亿业绩里程碑见证仪式圆满举办。 自2018年进驻长沙望城,砂之船(长沙)奥莱深耕七载,2026年销售额突破20亿元,跻身国内奥莱行业前十,所 在的"月亮岛·砂之船商圈"亦获评湖南省消费示范商圈。以此为契机,项目将以"Super Outlets, Super Badou(超级 奥莱,超级八斗)"为全新起点,持续升级消费场景与服务体验。 活动现场,砂之船联合波司登打造"八斗之境·我的阿那亚"主题场景,柿子树、孤独书屋等装置营造出治愈的精神 空间。当晚的"我的阿那亚·夜宴"更是一场五感盛宴,湖南省歌剧院青年歌唱家献唱《饮酒歌》《今夜无人入睡》 等经典曲目;百万粉丝博主、星级主厨团队等带来手工甜酒、定制"一口食"、精品咖啡与精酿啤酒,为宾客奉上 丰富的感官体验。 跨年贺岁期间,砂之船(长沙)奥莱推出重磅促销:12月20日至2026年1月3日,全场1-5折再7折起,VIP会员再 享9折;12月19日SVIP DAY闭店专场,会员折上再享8.8折,满1800元可抽100g金条、iPhone ...
白云商业新地标!砂之船(广州)奥莱公园启动全球招商
Sou Hu Cai Jing· 2025-07-04 13:55
Core Viewpoint - The launch of the Sand City (Guangzhou) Outlet Park marks a significant milestone in enhancing Guangzhou's commercial capabilities and innovating the outlet industry, with a focus on integrating art and commerce [1][3][4]. Group 1: Event Overview - The global招商启动会 for Sand City (Guangzhou) Outlet Park was held in Baiyun District, Guangzhou, attended by over 500 guests including government officials and brand representatives [1][3]. - The event featured the opening of the Hai Si Music Festival, showcasing performances that highlighted the intersection of art and commerce [11][17]. Group 2: Strategic Importance - Baiyun District is positioned as an international hub, leveraging its transportation network and the "Belt and Road" initiative to foster commercial growth [3][4]. - The collaboration between Sand City Group and Yiyun Group aims to create a 200,000 square meter super outlet, addressing the gap in the high-end luxury outlet market in Guangzhou [9][19]. Group 3: Business Model and Offerings - Sand City Group plans to implement its unique A*(1+N)*DT*S business model, focusing on refined operations and a diverse range of offerings including discount brands, local cuisine, nightlife, and cultural experiences [4][17]. - The project will feature over 400 international and luxury brands, a 24-hour consumption model, and various lifestyle amenities such as Michelin dining and boutique hotels [9][19]. Group 4: Future Development - The project is expected to enhance the economic vitality of the region, with ongoing developments including a 180,000 square meter Hai Si Central Park and a 420-acre cultural tourism park [19]. - The successful launch of the outlet park is anticipated to contribute to Guangzhou's image as a new gateway city, connecting it to global markets and enhancing its urban vitality [9][19].