来源：智通财经 马年将至，由智通财经与红双喜集团马利画材联合推出的大型系列报道《寻马记》，从上海出发，到天 山之下，长安城外，中原大地，齐鲁海滨……寻找中国文物与艺术中的马——寻找那份奔腾不止的生命 力与澎湃的精神。 在上海，有这样一个有着107年历史的文化老字号——红双喜集团旗下百年老字号品牌"马利"，自创立 之初便与"马"结下不解之缘。它由包含张聿光在内的十位创始人创立于1919年，因此取繁体字"馬"的十 划，创立时便立下"马到成功、利国利民"的初心，也寄托着对中国艺术精神如马般奔腾向前、笃行不辍 的期许。与徐悲鸿齐名的画马名家戈湘岚对原单马头商标进行了艺术化设计，形成了沿用至今的双马头 商标。 近现代名家于右任、林风眠、柳亚子、徐悲鸿等为马利的题字 刘海粟题写的"中国画颜料"与徐悲鸿绘写的奔马，集纳于马利颜料的包装盒 马利美术馆里的马年艺术嘉年华 百年马利与她的艺术家朋友们 "双喜迎春，马力全开"马年艺术嘉年华暨主题绘画展近日在位于上海延安西路的马利美术馆举行，该美 术馆由拥有百年历史的马利颜料生产工厂旧址改造而成，展览以马年为契机，展现了一场融合传承、师 道与未来的文化活动，吸引了众多亲子家庭及艺术爱 ...

Core Viewpoint - The "Seventh China Contemporary Arts and Crafts Biennale" academic seminar highlighted the importance of integrating traditional craftsmanship with modern consumer needs, emphasizing a shift from "artwork thinking" to "product thinking" in the arts and crafts industry [1][2][3]. Group 1: Seminar Highlights - The seminar featured 16 guests from various sectors discussing the theme "Era of Craftsmanship," focusing on the current state of the industry and the core demands of creators [1]. - Three subtopics were explored: "Academic Empowerment," "Design, Materials, and Techniques," and "Industry Development and Life Needs Resonance," showcasing diverse perspectives on contemporary arts and crafts [1]. - The event underscored the authority and influence of the national-level art exhibition, demonstrating a comprehensive display of contemporary arts and crafts [1]. Group 2: Industry Transformation - The arts and crafts industry is at a critical juncture, needing to transition from "artwork thinking" to "product thinking" to meet growing consumer demands for "artistic living" [2][3]. - The industry must focus on creating emotional value and catering to niche, personalized needs, aligning with the dual economic and cultural attributes of arts and crafts [3]. - The shift from a "classic industry" to a "fashion industry" is seen as a historical necessity, with the potential to create a new category of "fashion consumer goods" that integrates artistic, cultural, and spiritual elements [3]. Group 3: Future Outlook - The seminar served as a precursor to the 2027 Eighth China Contemporary Arts and Crafts Biennale, which will coincide with the tenth anniversary of the traditional craftsmanship revitalization plan [4]. - The China Arts and Crafts Museum aims to leverage its platform to further explore, display, and research arts and crafts and intangible cultural heritage, contributing to their integration into modern life [4].