时尚产业升级

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从T台到产业链:济南时装周打造时尚产业升级新路径
Qi Lu Wan Bao Wang· 2025-08-25 08:42
Group 1 - The 2025 Jinan Fashion Week, themed "泉韵泺裳 潮起未来," is a strategic initiative for Jinan to establish itself as a "Northern Fashion Capital," integrating fashion with cultural elements for high-quality development in the Yellow River basin [1] - The event showcased well-known outdoor brands like Panda, Tente, and Swiss Army, presenting functional clothing and footwear designed for hiking, climbing, and trail running, emphasizing both technological materials and fashionable design [1] - A cooperation signing ceremony took place between Liaocheng's Dongchangfu District and Luokou Clothing City, aimed at injecting innovative vitality into Jinan's fashion industry and accelerating Luokou's growth as a national fashion industry hub [1] Group 2 - Luokou Clothing City will leverage its platform resources to create a "one-stop" sales channel for the cotton clothing industry in Dongchangfu District, focusing on supply chain integration, channel expansion, and brand incubation [2] - Dongchangfu District is a significant cotton clothing production base in North China, known for its complete industrial support, quality product supply, and strong manufacturing foundation, with its cotton clothing products favored in the market for their design, material selection, and cost-effectiveness [2] - The collaboration represents a strong alliance between the "production end" and the "distribution end," complementing manufacturing advantages with channel strengths [2] Group 3 - Luokou Clothing City serves as a model for the iterative upgrade of Jinan's textile and clothing industry, having undergone four transformations since its establishment in 1989, particularly with the 2024 "Luoxianghui" project that introduced new business formats [3] - The transformation led to a 40% increase in revenue, with a peak daily foot traffic exceeding 30,000, and a shift in customer demographics towards the 25-40 age group, significantly reshaping the market image [3] - Currently, Luokou Clothing City is a large professional market with over 5,000 merchants, serving surrounding provinces and 16 cities within the province [3]
从文旅融合到时尚产业升级,中原中牟+江南嘉兴 两大时尚项目联袂亮相
Shen Zhen Shang Bao· 2025-05-27 07:08
Group 1 - The "Jiaxing·Yi+PARK Oriental Aesthetics International Fashion Center" and "Henan Zhongmou New District·Yixiu Town" are showcased at the 21st Cultural Expo, emphasizing the theme of "Oriental Aesthetics and Poetic Life" [1] - Zhongmou New District aims to transform "cultural tourism flow" into "fashion industry value," positioning itself as a strategic point for the Zhengzhou-Kaifeng integration strategy [1] - The district has a rich history of over 2,700 years and is known as the birthplace of the ancient musical instrument, the Konghou, which is highlighted during the expo [1] Group 2 - The Yi+PARK project focuses on "Oriental Aesthetics and Intelligent Manufacturing," showcasing the deep cultural heritage of Jiangnan [2] - Local brands such as EP Yaying, Banmu, and Dayajia present a blend of Song Dynasty aesthetics with modern life, reflecting a commitment to sustainable values [2] - The company aims to create a complete industrial ecosystem integrating design, research, production, display, sales, and cultural tourism [3] Group 3 - The vision of the company is to "tell the story of Chinese fashion well and provide quality services for the fashion industry" [3] - The collaboration with artist Lu Yifei on the "Han Painting Two Thousand Years - Fashion Cultural and Creative Co-branding Theme Exhibition" enhances the artistic value of products and promotes the integration of cultural and fashion consumption [3]
“经典产业”跨向“时尚产业”的升级是历史的必然
Xiao Fei Ri Bao Wang· 2025-05-23 02:51
Core Viewpoint - The "Seventh China Contemporary Arts and Crafts Biennale" academic seminar highlighted the importance of integrating traditional craftsmanship with modern consumer needs, emphasizing a shift from "artwork thinking" to "product thinking" in the arts and crafts industry [1][2][3]. Group 1: Seminar Highlights - The seminar featured 16 guests from various sectors discussing the theme "Era of Craftsmanship," focusing on the current state of the industry and the core demands of creators [1]. - Three subtopics were explored: "Academic Empowerment," "Design, Materials, and Techniques," and "Industry Development and Life Needs Resonance," showcasing diverse perspectives on contemporary arts and crafts [1]. - The event underscored the authority and influence of the national-level art exhibition, demonstrating a comprehensive display of contemporary arts and crafts [1]. Group 2: Industry Transformation - The arts and crafts industry is at a critical juncture, needing to transition from "artwork thinking" to "product thinking" to meet growing consumer demands for "artistic living" [2][3]. - The industry must focus on creating emotional value and catering to niche, personalized needs, aligning with the dual economic and cultural attributes of arts and crafts [3]. - The shift from a "classic industry" to a "fashion industry" is seen as a historical necessity, with the potential to create a new category of "fashion consumer goods" that integrates artistic, cultural, and spiritual elements [3]. Group 3: Future Outlook - The seminar served as a precursor to the 2027 Eighth China Contemporary Arts and Crafts Biennale, which will coincide with the tenth anniversary of the traditional craftsmanship revitalization plan [4]. - The China Arts and Crafts Museum aims to leverage its platform to further explore, display, and research arts and crafts and intangible cultural heritage, contributing to their integration into modern life [4].