Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, promoting consumption upgrades to lead industrial upgrades and achieving a dynamic balance between supply and demand [1][3] Group 1: Key Areas of Focus - The plan outlines 19 key tasks across five areas, focusing on industries such as smart connected vehicles, smart home products, consumer electronics, modern textiles, food, and green building materials [1] - It emphasizes the development of innovative applications and the creation of flagship products and enterprises, along with establishing testing platforms in various consumer goods sectors [1] Group 2: Expanding Product Supply - The plan advocates for the development of leisure and sports products, targeting new demands from event economies and outdoor activities, and promoting high-quality sports equipment [2] - It aims to diversify product offerings for specific demographics, including children's products, quality student supplies, trendy items, and age-appropriate products [2] Group 3: Innovation and Internal Demand Activation - By 2027, the plan targets a significant optimization of the consumer goods supply structure, aiming to create three trillion-level consumption fields and ten hundred-billion-level consumption hotspots [3] - The policy is expected to positively impact various industries, including smart vehicles, home products, and health-related goods, by fostering technological innovation and responding to new market demands [3][4] Group 4: Focus on Specific Demographics - The policy particularly addresses the needs of specific consumer groups, promoting the refinement and quality enhancement of products for children, students, and the elderly [4] - New consumption formats such as live e-commerce and instant retail are expected to develop in an orderly manner, injecting vitality into core business districts and new product launches [4]

● 本报记者 傅苏颖 工业和信息化部11月26日消息，日前，经国务院同意，工信部、国家发改委等六部门联合印发《关于增 强消费品供需适配性进一步促进消费的实施方案》，以消费升级引领产业升级，以优质供给更好满足多 元需求，实现供需更高水平动态平衡。 苏商银行特约分析师付一夫在接受中国证券报记者采访时表示，"提高消费品供需的适配性"是国家立足 消费升级与产业转型关键期的战略部署，核心在于构建"需求牵引供给、供给创造需求"的良性循环，既 是释放消费潜力的现实抓手，也是畅通经济循环、夯实高质量发展根基的关键举措。"这一提法以结构 性改革破解供需矛盾，体现了对市场经济运行规律的深刻把握。" 加快布局新领域新赛道 此外，付一夫表示，政策特别关注细分人群，将推动婴童产品、学生用品、适老化产品向精细化、品质 化和智能化发展。在消费业态方面，直播电商、即时零售等平台消费新业态将得到有序发展，为核心商 圈和消费品首发注入活力。"政策的核心在于推动供给端从'生产更多'转向'生产更对、更好'，通过精准 创新来激活内需潜力。上述产业将进入一个重要的战略发展期。" 方案部署了5个方面19项重点工作。方案提出，加快布局新领域新赛道，聚焦智能 ...

天眼查App显示，近日，青岛枕墨轩工艺美术有限公司成立，法定代表人为陈洪洋，注册资本1万人民 币，经营范围为一般项目：工艺美术品及礼仪用品销售（象牙及其制品除外）；工艺美术品及收藏品批 发（象牙及其制品除外）；工艺美术品及礼仪用品制造（象牙及其制品除外）；互联网销售（除销售需 要许可的商品）；艺术品代理；信息咨询服务（不含许可类信息咨询服务）；会议及展览服务；居民日 常生活服务；技术服务、技术开发、技术咨询、技术交流、技术转让、技术推广；咨询策划服务。（除 依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

天眼查App显示，近日，自贡市沿滩区光华文化工作室（个体工商户）成立，法定代表人为金永鸿，注 册资本5万人民币，经营范围为一般项目：工艺美术彩灯制造；工艺美术彩灯设计；工艺美术品及收藏 品批发（象牙及其制品除外）；工艺美术品及收藏品零售（象牙及其制品除外）；文艺创作；工艺美术 品及礼仪用品制造（象牙及其制品除外）；会议及展览服务；工程管理服务；城市绿化管理；平面设 计。（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

Core Insights - Recently, Ruili City Fuxiang Jewelry Co., Ltd. was established with a registered capital of 500,000 RMB [1] Company Overview - The legal representative of the company is Zhang Huadong [1] - The company’s business scope includes wholesale and retail of jewelry, arts and crafts, and collectibles, excluding ivory and its products [1] - Additional services offered include jewelry recycling and repair, art evaluation, and various technology and consulting services [1] Business Activities - The company is involved in internet sales, advertising design and publishing, and organizing cultural and artistic exchange activities [1] - It also engages in import and export activities, including goods and technology [1] - The company is permitted to operate various business activities autonomously as per its business license [1]

天眼查App显示，近日，自贡市大安区启源文化艺术工作室（个体工商户）成立，法定代表人为徐止 玲，注册资本3万人民币，经营范围为一般项目：工艺美术彩灯制造；工艺美术品及收藏品批发（象牙 及其制品除外）；专业设计服务；平面设计；劳务服务（不含劳务派遣）。（除依法须经批准的项目 外，凭营业执照依法自主开展经营活动）。 ...

Core Viewpoint - The article highlights the integration of culture and sports through the artistic landscape created for the 15th National Games in Guangzhou, showcasing the efforts of Guangqing Holding Group in enhancing the event's atmosphere and promoting local culture [1][2]. Group 1: Event Overview - The 15th National Games has garnered national attention, with Guangzhou creating various artistic landscapes to elevate the event's atmosphere [1]. - Guangqing Holding Group has implemented a "culture + sports" development strategy, forming a professional design team to enhance the city's ambiance over three months [1]. Group 2: Artistic Installations - The team completed 19 large landscape installations, 30 sports-themed sculptures, and decorated 25 streets, including over 1,200 flags and more than 300 mascots [1]. - Key locations for these installations include Baiyun Airport, the Olympic Sports Center, Tianhe Stadium, and various city landmarks, creating a cohesive visual network throughout the city [1]. Group 3: Cultural Significance - A notable 15-meter floating mascot, crafted using traditional Lingnan "Cai Zha" techniques, symbolizes Guangzhou's cultural vitality and creativity [2]. - The large "Happy Sheep" installation at the Guangzhou Tower represents the spirit of innovation and success associated with the city [2]. Group 4: Environmental Initiatives - The "Beautiful Mascot" series emphasizes environmental sustainability by using recycled materials, including ocean waste plastics, to create public art that conveys social and educational values [2]. - Guangqing Holding Group's efforts in enhancing the visual experience of the National Games reflect a commitment to both cultural heritage and modern environmental consciousness [2].

Core Insights - The 2025 Ram Charan Management Practice Award was announced in Beijing, with Poly Art's case study on "Driving High-Quality Development through Brand Governance" winning the award and being included in the Harvard Business Review case database [1][4] Group 1: Award Significance - The Ram Charan Management Practice Award is a prestigious non-profit award initiated by Harvard Business Review and management consultant Ram Charan, representing the highest honor in Chinese management practice since its establishment in 2017 [3][4] - The award is highly regarded across various sectors, with a strong review panel consisting of over 30 renowned professors and scholars from top Chinese business schools, aimed at recognizing innovative contributions in management practices [4] Group 2: Poly Art's Achievement - Poly Art's award-winning case reflects the recognition of the effectiveness of its "Renewal Craft" results, showcasing the theoretical and practical significance of its brand governance model [4][6] - Previous winners of this award include major companies such as CITIC Group, State Grid, and Tencent, indicating the competitive nature of the award [4] Group 3: Strategic Initiatives - The case study details Poly Art's implementation of brand-led actions during the 14th Five-Year Plan, transforming branding from a marketing tool into a governance engine, and integrating traditional industries with modern consumption and national strategies [6] - Poly Art's innovative practices have redefined traditional brand management by establishing a systematic governance framework that emphasizes the deep integration of brand with organizational strategy, institutional structure, cultural values, and industrial ecology [6] Group 4: Future Directions - Looking ahead to the 15th Five-Year Plan, Poly Art aims to enhance its brand governance system, actively promote the application of new technologies like artificial intelligence, and cultivate new consumption formats and scenarios [7] - The company seeks to improve the international communication effectiveness of Chinese arts and crafts, innovate social responsibility practices, and build an open co-creation brand ecosystem to enhance core competitiveness and fulfill its mission as a "national strategy executor" [7]

Core Insights - The "Craft and Folk Art Inheritance Program - Third Round 'Master Apprenticeship'" graduation event took place in Hangzhou, marking the completion of a three-year journey in traditional craft transmission [1] - The program, initiated in 2012, has evolved through three rounds, with the third round adopting an innovative "three-year apprenticeship + social inheritance" dual-track model [1] - A total of 53 core inheritors and 125 new craftsmen have been cultivated through the program, resulting in the emergence of provincial and municipal craft masters and numerous intangible cultural heritage representatives [2] Program Details - The third round of the program involved 2 national-level and 3 provincial-level craft masters teaching 15 new inheritors in 9 representative traditional crafts of Hangzhou [1] - The social inheritance aspect includes short-term training classes, lectures, exhibitions, and rural transmission, expanding the reach of traditional crafts beyond Hangzhou to regions like Ganzi in Sichuan and Aksu in Xinjiang [1] - The fourth round of the "Master Apprenticeship" program is in preparation, aiming for implementation in 2026, with a focus on exploring new paths for traditional craft inheritance [2]

Core Points - The "Shanghai Design 100+" global competition exhibition is being held in Kuala Lumpur, Malaysia, from October 23 to 26, 2025, showcasing innovative designs and fostering cultural exchange between China and Malaysia [1][3] - The exhibition features over 200 exhibits from more than 40 brands, highlighting Shanghai's fashion and lifestyle innovations [3][12] - The event aims to deepen cooperation between China and Malaysia, aligning with the recent state visit of Chinese President Xi Jinping to Malaysia [3][12] Design and Fashion - The exhibition includes high-end fashion pieces such as The Atelier by Jimmy Choo and the "New Chinese Aesthetics" series by the brand Wan Jun Xi, emphasizing sustainable fashion [6] - New brands like Songye Pai are showcasing innovative technologies in fashion, such as seamless knitting for performance wear [6] Smart Appliances and Consumer Electronics - Companies like Xiao Pei Technology and Ben Teng are presenting new smart home products, including advanced pet care devices and personal care appliances [8] - XREAL is introducing the world's first consumer-grade AR+AI glasses, featuring a 57° field of view and high display quality [8] Arts and Cultural Products - The exhibition features cultural products like the zodiac-themed porcelain sets from Bai Tan Ji and various derivative products from popular franchises like Genshin Impact and Marvel [10] - The event aims to promote cultural exchange and collaboration in design between China and Malaysia [10] Youth and Talent Development - The signing of the "China-Malaysia Youth Design Talent Friendly Exchange Memorandum" aims to enhance cooperation in youth design talent exchange and joint activities [13] - The "U35 Plan" initiated by Shanghai focuses on supporting young designers, fostering their growth and interaction [13] Competition and Innovation - The "Shanghai Design 100+" competition, supported by UNESCO, emphasizes trends in AI empowerment, cultural heritage, and sustainability, with over 2,600 entries from 17 countries this year [12] - The competition has facilitated over 250 billion yuan in project transformations since its inception, highlighting its impact on the design industry [12]