艺术电影又一次走到了聚光灯下。据灯塔专业版，截至11月24日，由毕赣执导，易烊千玺、舒淇领衔主 演，上海华策电影有限公司、荡麦影业（上海）有限公司等出品发行的《狂野时代》上映3天，拿下 1.24亿元票房。在斩获不俗票房成绩的同时，口碑方面，豆瓣评分6.5分，影迷观影反馈呈现两极化。在 业内看来，《狂野时代》的两极评价是艺术电影具有一定门槛的结果，但该片的票房表现，无疑让业内 外再一次看到了艺术电影走进大众消费的可能性。 排片位列第一 口碑两极分化 若用四个字来形容《狂野时代》目前的票房表现，"高开稳走"恰如其分。 公开资料显示，《狂野时代》于11月16日开启预售后，8小时票房破1000万元，5天票房合计突破9000万 元。据灯塔专业版，截至11月24日，该片票房已达1.24亿元。截至发稿该片排片占比达27.9%，位列第 一。 "由于艺术电影本身就具有一定的门槛，在当下的市场环境下取得这样的票房实属不易。"影评人刘畅如 是说。 然而，叫座的票房却没能换来同样叫好的口碑。 就在票房突破1亿元的同时，"狂野时代看不懂"的话题登上微博热搜。有观众表示，电影形式大于内 容、完全无厘头、不懂核心思想是什么。 但也有观众给 ...

Core Insights - The film "Wild Era," directed by Bi Gan and featuring actors Yi Yangqianxi and Shu Qi, has achieved a box office of 124 million yuan within three days of its release, indicating a strong performance for an art film [1][5] - The film has received mixed reviews, with a Douban rating of 6.5, reflecting a polarized audience response [1][7] - The success of "Wild Era" suggests a growing potential for art films to penetrate mainstream consumer markets [1][10] Box Office Performance - "Wild Era" opened with a pre-sale that generated over 10 million yuan within 8 hours and surpassed 90 million yuan in five days [5] - As of November 24, the film's total box office reached 124 million yuan, with a market share of 27.9% in screenings [5][6] - The film's revenue distribution shows that the production company retains 39.43%, cinemas 52.27%, and other parties 8.30% [3] Audience Demographics - The film's audience is predominantly female, accounting for 88.8%, with a significant portion (43.5%) coming from second-tier cities [7][8] - The film's appeal is driven by the fan bases of both director Bi Gan and lead actor Yi Yangqianxi [7] Critical Reception - The film has sparked discussions on social media, with some viewers finding it difficult to understand, while others praised its artistic style and sensory experience [6][7] - Critics note that the film's artistic nature contributes to its mixed reception, which is common for art films in mainstream markets [7][10] Production and Distribution - "Wild Era" premiered at the 78th Cannes Film Festival and received a special award, highlighting its international recognition [8] - The film's production involved multiple companies, including Shanghai Huace Film & TV and Dangmai Film, showcasing a collaborative approach [8] - The global distribution strategy has reduced reliance on any single market, enhancing the film's financial viability [8][10] Industry Trends - The overall film market in China has seen a significant increase, with total box office revenue reaching 43.789 billion yuan, a year-on-year growth of 18.98% [9] - Experts suggest that art films need to innovate and balance artistic integrity with commercial viability to succeed in the current market [10]