Core Viewpoint - The launch of the 2024 Guojiao 1573 × Tan Ping "Boundless Atmosphere" Art Spring Wine represents a fusion of traditional Chinese liquor with contemporary art, aiming to enhance the global appreciation of Chinese culture [1][2]. Group 1: Product Launch - The 2024 Guojiao 1573 × Tan Ping "Boundless Atmosphere" Art Spring Wine was unveiled at a press conference held at the Qingdao West Sea Art Museum [1]. - This is the fifth edition of the Guojiao 1573 Art Spring Wine, featuring a collaboration with contemporary artist Tan Ping [1]. - The wine is inspired by Tan Ping's artwork "Intruder," incorporating abstract elements into the design of the bottle and packaging [2]. Group 2: Company Background - Guojiao 1573's brewing cellar dates back to 1573, making it a national key cultural relic protection unit in the liquor industry [1]. - The traditional brewing technique of Luzhou Laojiao has been passed down for nearly 700 years and is included in the first batch of national intangible cultural heritage lists [1]. Group 3: Artistic Collaboration - Tan Ping is recognized as a contemporary artist in China, known for his exploration of various artistic fields and his significant impact on the establishment of abstract art in China [1]. - The collaboration aims to merge the classic taste of Guojiao 1573 with Tan Ping's artistic achievements, promoting a harmonious representation of the New Year [2]. - The event included a special segment for the Guojiao 1573 Art Public Welfare Torch Relay, emphasizing the brand's commitment to art and public welfare [4]. Group 4: Marketing Strategy - Since 2017, Guojiao 1573 has engaged with international artists and musicians to enhance its brand image and promote Chinese culture globally [4]. - The annual production of each edition of the Guojiao 1573 Art Spring Wine is limited to 60,000 pieces worldwide, emphasizing exclusivity [4].