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一群女大学生的“艺术赋能乡村”实践记
Xin Lang Cai Jing· 2026-01-25 21:22
Core Viewpoint - The article highlights the innovative "She Pre" program initiated by the Jiangbei District Women's Federation, which empowers female university students through creative projects that integrate local culture and promote rural revitalization [1][2]. Group 1: Program Overview - The "She Pre" program started six years ago, focusing on basic workplace skills and has since expanded to include enterprise visits and rural explorations, covering over a thousand female students [1][2]. - In 2025, the program will introduce the "Art Empowerment for Rural Areas" project, requiring students to engage in the entire process of creative design, market research, product design, and sales [2][3]. Group 2: Creative Products - The program has produced over 90 creative products inspired by local culture, which will be sold in the Half Pu Village tourist service center and other locations, with proceeds donated to the Jiangbei District Red Cross for supporting women and children in need [3][4]. - The design team, consisting of 16 female students, conducted extensive field research over four months to incorporate local cultural elements into their products [3]. Group 3: Impact and Future Plans - The program not only provides a new growth path for women but also injects vitality into urban-rural integration, aligning female talent development with economic and social needs [4]. - The Jiangbei District Women's Federation plans to continue enhancing resource integration and promoting collaboration between schools and local communities to support more female students in their career development [4].
艺术设计赋能乡村振兴:“广州工程”、驻镇工作队联手在蕉岭县打造特色农产品牌
Nan Fang Nong Cun Bao· 2025-07-26 10:05
Core Viewpoint - The collaboration between Guangzhou Engineering Technology Vocational College and local government in Jiaoling County aims to enhance rural revitalization through art design, focusing on agricultural product branding and packaging [2][30]. Group 1: Project Overview - The initiative is part of Guangdong Province's "Double Hundred Action," which connects universities with county development needs to promote high-quality rural development [6][8]. - The project involves a team from the Art Design College conducting research on agricultural product packaging and brand creation in various villages [3][10]. Group 2: Achievements and Activities - The Art Design College has completed over 2,000 square meters of mural painting in villages, injecting artistic vitality into local communities [12]. - The team is working on designing a visual branding system for the "Xiali Xiang" trademark, focusing on products like rice and tea, with the first design expected to be completed by August [18][19]. Group 3: Local Economic Impact - The project aims to enhance the added value of local products, thereby increasing collective economic income for the villages [19]. - The initiative promotes a model of diversified planting projects in New Spring Village, including various specialty crops, and has registered the "Xinseng" trademark [21][22]. Group 4: Future Plans - The college plans to continue leveraging its design expertise to support the branding and packaging of agricultural products, enhancing market competitiveness [23]. - The team is also providing professional advice for the application of the 3A scenic area in Taohuayuan, aiming to create a cultural tourism brand for Jiaoling County [27][28]. Group 5: Commitment to Local Development - The college emphasizes its responsibility to assist in the "Hundred Thousand Project" and the "Double Hundred Action," aiming for sustainable local development through ongoing collaboration [37][39].