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2025现代化大农业发展论坛启幕 数智赋能引领龙江农业新赛道
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-03 02:19
Core Insights - The forum held in Harbin focused on the modernization of agriculture in China, emphasizing the transition towards digital and smart agriculture as a key driver for future development [1][3]. Group 1: Digital Agriculture Transformation - Digital agriculture is identified as a crucial element in the transformation of modern agriculture, moving from resource-based and industrial agriculture to digital and smart agriculture [3]. - The integration of intelligent and digital technologies is seen as essential for attracting talent back to rural areas and fostering entrepreneurship in agriculture [3]. Group 2: Agricultural Branding and Market Connectivity - The forum aimed to enhance the branding of agricultural products, particularly from Northeast China, by creating a platform for production and sales connections [5]. - The launch of the "Traceability China" initiative is intended to connect high-quality agricultural products with broader markets, promoting regional specialties [5][15]. Group 3: Expert Insights and Innovations - Experts shared insights on the deep connection between modern agriculture and national nutrition, advocating for a dual certification system for traceability and nutrition labeling [8]. - The introduction of the "Natural Birch Juice Authenticity Recognition Technical Guidelines" marks a significant step towards standardized and high-quality development in the birch juice industry [10]. Group 4: Brand Development and Agricultural Practices - Local enterprises showcased their innovative practices in branding and product development, highlighting the unique value propositions of their agricultural products [11]. - The "Small Garden Corn Leading Big Health" concept was presented as a unique value proposition for agricultural products from the region [11]. Group 5: Industry Collaboration and Supply Chain Optimization - A roundtable discussion emphasized the need to break down information barriers and strengthen technological support to create a consumer-driven flexible supply chain [17]. - The forum served as a high-level platform for dialogue between policy, technology, and industry, injecting strong "digital intelligence" into the modernization of agriculture in the region and nationwide [17].
艺术设计赋能乡村振兴:“广州工程”、驻镇工作队联手在蕉岭县打造特色农产品牌
Nan Fang Nong Cun Bao· 2025-07-26 10:05
Core Viewpoint - The collaboration between Guangzhou Engineering Technology Vocational College and local government in Jiaoling County aims to enhance rural revitalization through art design, focusing on agricultural product branding and packaging [2][30]. Group 1: Project Overview - The initiative is part of Guangdong Province's "Double Hundred Action," which connects universities with county development needs to promote high-quality rural development [6][8]. - The project involves a team from the Art Design College conducting research on agricultural product packaging and brand creation in various villages [3][10]. Group 2: Achievements and Activities - The Art Design College has completed over 2,000 square meters of mural painting in villages, injecting artistic vitality into local communities [12]. - The team is working on designing a visual branding system for the "Xiali Xiang" trademark, focusing on products like rice and tea, with the first design expected to be completed by August [18][19]. Group 3: Local Economic Impact - The project aims to enhance the added value of local products, thereby increasing collective economic income for the villages [19]. - The initiative promotes a model of diversified planting projects in New Spring Village, including various specialty crops, and has registered the "Xinseng" trademark [21][22]. Group 4: Future Plans - The college plans to continue leveraging its design expertise to support the branding and packaging of agricultural products, enhancing market competitiveness [23]. - The team is also providing professional advice for the application of the 3A scenic area in Taohuayuan, aiming to create a cultural tourism brand for Jiaoling County [27][28]. Group 5: Commitment to Local Development - The college emphasizes its responsibility to assist in the "Hundred Thousand Project" and the "Double Hundred Action," aiming for sustainable local development through ongoing collaboration [37][39].