Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - In Q1 2025, the company reported total revenue of 243 million yuan, representing a year-on-year increase of 17.24%. The net profit attributable to the parent company was -45.23 million yuan, indicating a reduction in losses, while the non-recurring net profit was -48.74 million yuan, also showing a reduction in losses [2][4]. - The company is expected to benefit from the upcoming Dragon Boat Festival sales peak, with significant growth anticipated in its main products, particularly the rice dumpling series, which saw a revenue increase of 37.27% to 124 million yuan [10]. - The company has optimized its cost structure, achieving an increase in net profit margin by 15.05 percentage points to -18.63% and a gross profit margin increase of 1.12 percentage points to 35.4% [10]. Summary by Sections Financial Performance - Q1 2025 total revenue was 243 million yuan, with a year-on-year growth of 17.24%. The company reduced its net losses, with a net profit of -45.23 million yuan and a non-recurring net profit of -48.74 million yuan [2][4]. - The company’s gross profit margin improved to 35.4%, and the net profit margin increased to -18.63% due to cost optimization [10]. Product and Channel Performance - The rice dumpling series generated 124 million yuan in revenue, up 37.27%, while the mooncake series saw a remarkable increase of 723.39% to 485,800 yuan [10]. - Revenue from e-commerce channels grew by 26.39% to 35 million yuan, while revenue from distributors increased by 50.52% to 83 million yuan [10]. Regional Performance - Revenue from East China reached 157 million yuan, up 16.09%, while North China saw a significant increase of 65.03% to 12 million yuan [10]. Future Outlook - The company forecasts net profits attributable to the parent company for 2025-2027 to be 191 million, 209 million, and 229 million yuan, respectively, with corresponding EPS of 0.96, 1.05, and 1.15 yuan [10].