Core Insights - The 23rd China Kunming International Flower Expo concluded successfully, attracting 145,000 visitors, including over 35,000 professional attendees, with a transaction volume of nearly 300 million yuan [1] Industry Overview - Yunnan's flower planting area has reached 1.95 million acres, continuously supplying high-quality floral materials to the global market [1] - By the end of 2024, Yunnan has applied for over 1,100 new flower varieties, with more than 800 receiving national authorization, showcasing strong innovation capabilities in the industry [1] - The industry is encouraged to increase innovation investments through the establishment of industry benchmarks, promoting a comprehensive transformation towards high-end development [1] Export Performance - In the first seven months of this year, Yunnan's fresh flower exports amounted to 636 million yuan, representing a year-on-year increase of 55.5%, indicating a rapid growth in the "Yunhua" brand's international presence [1] Key Players - Yunnan Yuntianhua Flower Gardener Technology Co., Ltd., as a leading enterprise in the "Yunhua" industry, showcased its full industry chain capabilities from seedling cultivation to market circulation at the expo, playing a crucial role in promoting the internationalization of "Yunhua" [1]