Core Insights - The game "Farlight 84," developed by Lilith Games, has launched with unprecedented support from four major distribution channels, allowing for a unified cross-platform experience [1] - The game has received significant promotional backing across various platforms, achieving top recommendations on App Store, WeGame, TapTap, and others [3][14] - "Farlight 84" represents Lilith's first foray into the shooting game genre, having been in development for six years with an investment of 1 billion [17] Distribution and Marketing - Lilith Games has established a new collaboration model with four distribution partners, enabling a single official account across all platforms [1] - The game has garnered substantial attention, ranking first in both new and popular categories on TapTap, and achieving top positions on other platforms like OPPO and 4399 [14][15] - The marketing strategy includes pre-download incentives and promotional events, such as giveaways of high-end graphics cards [5][6] Gameplay and Features - "Farlight 84" combines elements of hero shooting and battle royale, featuring unique gameplay mechanics that differentiate it from traditional shooting games [19][21] - The game allows players to use skills while shooting, enhancing the combat experience and making it more dynamic [21][23] - A unique feature includes capturing creatures called "Badi," which assist players in combat, adding an unpredictable element to gameplay [27][30] Strategic Positioning - Lilith Games aims to elevate its brand recognition globally, transitioning from a focus on card and strategy games to a more diverse portfolio that includes shooting games [39][40] - The choice to develop a shooting game aligns with current market trends, as the genre is experiencing a resurgence and offers potential for high player engagement [41][44] - The development of "Farlight 84" is seen as a strategic move to build technical expertise and project management capabilities within the company [48][49] Future Prospects - The success of "Farlight 84" could pave the way for Lilith to explore more diverse game genres and enhance its market position [49][50] - Continuous updates and optimizations post-launch are crucial for realizing the long-term value of the game and the company's investment [50]