Core Insights - The article highlights the transformation of Yantai apples from a local agricultural product to a cultural symbol, integrating music and tourism to enhance the city's appeal and brand identity [1][12][13] Group 1: Apple and Cultural Integration - Yantai apples are not just a fruit but a representation of the city's identity, contributing to a narrative of cultural and tourism integration [1][9] - The city has initiated a unique marketing strategy by combining apples with music, creating a "Apple + Music" model to attract visitors [2][5] - Events like the Huachenyu concert have showcased this integration, where apples were distributed to concert-goers, enhancing the experience and promoting local culture [3][4] Group 2: Community Engagement and Participation - The community actively participated in the "You Are My Little Apple" campaign, with local businesses and residents engaging in welcoming visitors with apples [4][12] - The success of the concert led to a surge in social media engagement, positioning Yantai as a trending travel destination [4][5] Group 3: Expanding the Apple Brand - Yantai has expanded the "Apple +" concept through various events, including music festivals and sports events, further embedding apples into the city's cultural fabric [5][6][8] - The city has seen a rise in themed activities, such as the "Apple City" market, which combines creative installations and performances, creating an immersive experience [6][8] Group 4: Economic Impact and Brand Value - The brand value of Yantai apples has reached 16.437 billion yuan, reflecting its significance in the regional economy and its status as a leading agricultural product in China [13] - The integration of apples into various cultural and tourism activities has stimulated local economic growth, with significant sales reported in apple-related products and experiences [10][12]