齐鲁晚报·齐鲁壹点 张如意 从手中的稻穗到屏幕前的订单，从田间的瓜果到云端的热销，丰收，正在被直播电商重新定义。9月11日，《2025丰收节抖音电商农产品消费白皮书》发 布，平台累计销售农特产品102亿单，平均每天有2448万单农特产包裹发往全国各地，来自广东、江苏、浙江、山东、河南五地消费者最喜欢购买农特产 品。 坐拥165万粉丝 她是数字时代新农人 "一穗金黄一岁秋，汗珠滴落换丰收。"8月末，山东临沂，粒粒饱满的成熟谷穗低垂，短视频中的"沂蒙二姐"吕玉霞正站在自家田间，诉说着丰收的喜悦。 吕玉霞是山东临沂的一位普通农人。在短视频中，她以土为纸，以山水为墨，书写自己眼中的田园和农人精神。 "过去，我的世界很小。掰香椿，挖土豆，摘蜜桃……"这样的日子，吕玉霞一过就是几十年，后来，因为孩子的鼓励，她把自己的生活感悟发到抖音平台 上，用自己的方式，分享她实实在在的"泥土人生"。 在做短视频之前，吕玉霞从未想过，庄稼人的日子也能被点赞。就这样，她的生活从土地到云端，一部小小的手机，成为了她连接世界的新工具。"网友们 留言，这么好的产品，为什么不推荐呢？"一句话，醍醐灌顶。 当吕玉霞第一次在直播间卖出邻家大爷的香椿、 ...

8月22日上午，由烟台市委宣传部指导，烟台市市场监督管理局、烟台市商务局、烟台市文化和旅游局等部门共同主办，烟台市消费者协 会承办的第三届"烟台好礼"征集活动举行了授牌仪式。仪式由烟台市市场监督管理局党组成员、三级调研员、烟台市消费者协会常务副 会长高冬主持。20款产品荣获"烟台好礼"称号，另有27款产品荣获"烟台好礼"甄选产品称号。 通讯员刘晓霞齐鲁晚报.齐鲁壹点秦雪丽 自2021年，"烟台好礼"征集活动已经连续举办三届。活动始终以"挖掘城市特色、传承地域文化、赋能产业发展"为初心，已成为展现烟 台城市魅力的重要窗口。一批批承载着烟台山海情怀、人文底蕴的特色产品脱颖而出——从醇厚绵长的张裕葡萄酒到鲜嫩多汁的烟台苹 果，从巧夺天工的烟台绒绣到匠心独运的海洋文创，它们不仅是市民心中的"家乡记忆"，更成为走向全国、连接世界的"城市名片"。 授牌仪式上，烟台市政府办公室副主任刘继忠在致辞中表示，本届活动在总结前两届成功经验的基础上，进一步优化了评审机制，拓宽 了征集范围，吸引了更多优秀企业踊跃参与。参选产品涵盖农海产品精深加工、特色食品、工艺美术品、文创产品、日用消费品等多个 领域，种类更加丰富，品质更加优良，设计 ...

Core Insights - The article highlights the successful implementation of a "regionalization" model in rural revitalization in Shandong Province, which integrates multiple villages into cohesive development areas to enhance economic growth and resource sharing [1][2][3] Group 1: Regionalization Model - The "regionalization" model has transformed isolated villages into interconnected development areas, allowing for unified planning and resource allocation, leading to increased tourism and income for local farmers [2][3] - In the past three years, the regionalization approach has resulted in over 600,000 annual visitors and an average income increase of 4,000 yuan per farmer in the area around Lake Yanma [2] Group 2: Infrastructure and Resource Integration - The model emphasizes breaking down administrative barriers and integrating resources, which includes establishing cross-village joint committees and coordinating land, tourism, and industry resources for collective growth [2][3] - Infrastructure improvements, such as the construction of rural roads and sewage systems, are crucial for enabling economic activities and enhancing connectivity among villages [3] Group 3: Innovative Practices and Economic Impact - The article discusses various innovative practices, such as the establishment of land transfer service centers and the introduction of a rural revitalization fund, which have significantly increased farmers' income from 800 yuan to 2,000 yuan per acre [5] - The integration of digital platforms has improved resource matching efficiency by 70%, showcasing the role of technology in enhancing rural economic activities [5] Group 4: Challenges and Solutions - Despite the successes, challenges remain, such as ensuring appropriate village integration and balancing the development between strong and weak villages [6] - Strategies like the "strong village company" model, where economically stronger villages support weaker ones through project revenue sharing, have been implemented to address these disparities [6]

Core Insights - Yantai has established itself as a prominent food industry hub in China, gaining recognition both domestically and internationally for its agricultural products and processed foods [1][4] - Despite challenges in foreign trade, some Yantai food companies have experienced growth, indicating a strong demand for their products in international markets [1][3] Company Highlights - Xiwang Group has achieved high precision in food safety testing, with the ability to detect substances like clenbuterol at extremely low levels, contributing to its reputation for quality [2] - Longda Food Group has over 30 years of experience in the processed food industry, leading in exports to Japan and maintaining a strong market presence [3] - Daceng Food has innovated in the peanut product sector, exporting a significant portion of its output to Japan and South Korea, showcasing the importance of technological advancement in maintaining competitiveness [3] Industry Performance - In 2024, Yantai's food and agricultural product exports reached 1.637 million tons, marking a 20% increase year-on-year, with a total value of 25.66 billion yuan, reflecting an 11.8% growth [4]

Core Viewpoint - Shandong is leveraging brand development as a strategic initiative to enhance economic growth and competitiveness, particularly in the context of global economic shifts and industrial transformation [1][2][3] Group 1: Brand Development and Economic Strategy - Shandong's brand construction is positioned as a strategic project to address industrial transformation and enhance modern provincial development [1][2] - The province aims to elevate industrial value and integrate innovative resources through brand building, which is seen as essential for regional competitive advantage and participation in global supply chains [1][2] - The "Good Products Shandong" initiative is a key driver for Shandong's economic high-quality development, emphasizing the importance of brand as a competitive asset [1][2] Group 2: Standards and Technological Advancements - Shandong's enterprises have led or participated in the formulation of 423 standards, including 13 international standards, 247 national standards, and 163 industry standards, showcasing their commitment to quality and innovation [2] - The province's focus on brand-driven quality transformation is crucial for transitioning from quantity-driven growth to quality leadership, especially given that traditional industries account for over 70% of its economy [2][3] Group 3: Policy Support and Market Dynamics - Shandong has established a comprehensive support system for brand growth, combining policy guidance with market-driven approaches, including financial incentives and quality awards for outstanding enterprises [2][3] - Local initiatives, such as Qingdao's brand construction regulations, highlight the importance of legislative support in fostering brand development and financial backing for key enterprises [3] Group 4: Agricultural and Manufacturing Innovations - In agriculture, Shandong has developed a multi-tiered branding strategy that enhances product value and market reach, transforming local specialties into internationally recognized brands [5] - The manufacturing sector is advancing through a "standards-led and innovation-driven" approach, with platforms like the Kaos Industrial Internet leading the way in setting international standards and serving a vast number of enterprises [5] Group 5: Global Expansion and Cultural Integration - Shandong brands are expanding globally through a dual strategy of global research and local operations, exemplified by Shandong Lingong's overseas manufacturing bases and localized product adaptations [6] - The province's branding efforts are redefining "Made in China" from a low-cost label to one associated with quality and innovation, reflecting a broader cultural and economic narrative [6][7]