北京时间 7 月 9 日，苹果官方发布了一则简短却意义重大的新闻稿：长期担任二把手、现任首席运营官杰夫·威廉姆斯（Jeff Williams）将于本月卸任（并于 年底退休），卸任前将逐步完成职责交接，由负责全球供应链的「副手」高级副总裁 Sabih Khan 接任首席运营官 COO 一职。 一石惊起千层浪，这不仅因为杰夫·威廉姆斯是过去十年苹果最关键的高层之一，更因为他曾被普遍视为 CEO 库克的接班人。从 1998 年加入苹果以来，杰 夫·威廉姆斯就领导了 iPod、iPhone、Apple Watch 的供应链打造，也在苹果健康业务拓展中扮演了关键角色。在苹果内部，他既是执行力的代名词，也是库 克式管理风格的延伸代表： 强调供应链可靠、产品交付准时、公司运营效率最大化。 在 Jony Ive 于 2019 年离开苹果后，杰夫·威廉姆斯更是「接管」了设计团队的领导权，成为苹果工业设计与软件设计的最高负责人。不过，也正是这位被称 为「Tim Cook 2.0」的 COO，在设计层面的主导，也让许多设计师和果粉感到不安。 图/苹果 因为 Jony Ive 离职后，苹果设计团队就几度动荡。也就在这几年间，苹果不管 ...

Core Viewpoint - Apple is undergoing a leadership change in its design team as COO Jeff Williams is set to retire, with design now reporting directly to CEO Tim Cook, raising questions about Cook's ability to lead the design team effectively [1][3][4] Group 1: Leadership Changes - The design team has experienced instability since the departure of Jonathan Ive, with multiple leadership changes including the exit of Scott Forstall in 2012 and the cancellation of the Chief Design Officer position after Ive's departure in 2019 [2][4] - Following the retirement of Williams, the design team will report directly to Cook, indicating a significant shift in leadership dynamics [3][4] Group 2: Design Team Performance - Despite leadership changes, Apple has achieved notable success in industrial design over the past five years, including the development of the iPad Pro, new MacBook Pro, and Mac mini, as well as the introduction of the "Dynamic Island" feature [5] - Williams played a key role in the development of the Apple Watch, suggesting he had some influence over the design team, but it remains unclear how much impact Cook will have on design moving forward [5] Group 3: Future Implications - It is uncertain how much Cook will personally engage in design work, and any potential changes he may bring could take time to materialize due to the long-term planning required for product design [5] - Apple appears to be planning to introduce a new design leader, potentially Alan Dye, but these plans have not been publicly disclosed [5]