Core Viewpoint - The article discusses the launch of new products by Guizhou Moutai on the iMoutai platform, highlighting the strategic move to regain market pricing power and redefine the financial attributes of Moutai liquor [3][4]. Group 1: Product Launch and Pricing - Starting January 15, 2026, iMoutai will sell six new products of Feitian Moutai (53% vol, 500ml) from 2019 to 2024, with prices ranging from 1909 yuan to 2649 yuan per bottle [3]. - The initial launch on January 1, 2026, featured a price of 1499 yuan per bottle for Feitian Moutai, but the products were not available for purchase at that time [3]. - The pricing of new Moutai products is higher than current market prices, with a notable example being the 2019 original box Moutai priced at approximately 2200 yuan per bottle in retail, compared to the iMoutai price of 2649 yuan [3]. Group 2: Market Strategy and Implications - Industry experts believe that Moutai's move aims to establish a pricing benchmark and reclaim the "financial management rights" of Moutai liquor from scalpers, utilizing digital platforms for this purpose [4]. - The launch of new Moutai products is intended to communicate the collectible nature of Moutai liquor, reinforcing the perception that "the older the wine, the more valuable it becomes" [4]. - Moutai's market strategy includes a return to a "pyramid" structure in its product lineup, focusing on social consumption for current year products and collectible attributes for older products [5]. Group 3: Market Dynamics and Future Outlook - The article notes a significant price gap between Moutai's factory price and retail price, leading to issues such as channel profiteering and speculation, with market prices being influenced more by speculators than by Moutai itself [5]. - Moutai's market-oriented operational plan aims to reduce the profit margins of scalpers and redefine market rules through direct sales on the iMoutai platform [5]. - The effectiveness of Moutai's pricing system in stabilizing prices after implementing market reforms remains to be observed [5].