Core Insights - The article highlights the booming litchi market in Guangzhou, emphasizing the city's efforts to enhance the litchi supply chain and promote tourism related to litchi consumption [1][4][9] Group 1: Market Overview - Guangzhou's litchi production is expected to reach 120,000 tons this year, with high-quality varieties like Guiwei and Nuomici making up nearly 70% of the total [4] - The "Guangzhou Litchi Tasting Map" has been upgraded to provide comprehensive information on nearly 200 quality litchi orchards, including variety details, picking times, and navigation assistance [4][5] Group 2: New Varieties and Innovations - The newly developed "Xiantao Litchi," a hybrid of "Ziniangxi" and "Seedless Litchi," has gained attention for its unique appearance and high market price, selling for over 100 yuan per pound [5][6] - The introduction of the "Jinxiang" variety, known for its high yield and excellent taste, is part of the ongoing innovation in litchi cultivation aimed at improving quality and extending the supply period [6][10] Group 3: Sales and Distribution Strategies - The launch of the Luogang Litchi Market has been upgraded to enhance the sales experience, with an expected transaction volume of 6,000 tons over 40 days [8] - Guangzhou has implemented ten measures to promote litchi marketing, including offline promotions in major markets like Shanghai and Xi'an, and establishing cross-regional sales networks [9][10] Group 4: Logistics and Export - The logistics for litchi exports have been streamlined, with fresh litchis reaching London within three days of harvest, showcasing the efficiency of the supply chain [3][9] - The government is working on improving cold chain logistics and customs processes to facilitate quicker market access for litchis, which are sensitive to storage conditions [10]