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市场监管总局:加大对“大字吸睛、小字免责”等广告乱象整治力度
新华网财经· 2026-03-13 09:24
Group 1 - The core viewpoint of the article is the issuance of a notification by the State Administration for Market Regulation to strengthen the regulation of advertising, focusing on misleading advertising practices and ensuring compliance with advertising standards [1][2]. Group 2 - The notification outlines six key tasks for the rectification of advertising irregularities, including addressing misleading large and small font advertisements, enforcing the clear marking of prompt language in ads, and prohibiting the use of absolute terms in advertising [1][2]. - The notification emphasizes the need for market regulatory departments to intensify efforts against deceptive advertising practices that mislead consumers and disrupt market competition, such as "big font attracts attention, small font disclaims" and arbitrary claims of being the best or first [1][2]. - The initiative aims to connect quality advertising resources with high-quality products, alleviate advertisers' marketing anxiety, and encourage all parties involved in advertising activities to abandon misleading advertising tactics [1][2].