Core Insights - Recently, China Resources Land achieved remarkable sales in two projects, generating over 15 billion in just two days, showcasing its strong market presence and operational capabilities [1][39] - The success is attributed to the high market recognition of its premium product line and effective marketing strategies [1][39] Group 1: Sales Performance - In Shanghai, the project "Lianqi Riverside" sold 122 units, generating 2.482 billion, marking it as the only successful launch in November [1][39] - In Shenzhen, the "Shenzhen Bay Lianxi" project set a new national record with sales exceeding 13 billion, including high-end units priced up to 330 million [1][39] - Overall, the two projects collectively sold over 15 billion within two days, highlighting the company's strong operational capabilities [1][39] Group 2: Marketing Strategy - China Resources Land held the first "Rui Partner Marketing Co-Creation Conference" in Sanya, indicating a significant marketing push [2][40] - The company is focusing on a co-creation model that involves customers deeply in the product development process, enhancing trust and collaboration [6][44] - The marketing strategy includes a new "City Channel Manager" team model, allowing partners to have a voice in the marketing process, thus creating a more collaborative environment [10][48] Group 3: Organizational Changes - The company has restructured its marketing teams, bringing in experienced professionals from other leading firms to enhance its marketing capabilities [17][56] - New management teams have been established for key projects, such as the newly formed Haitang Bay Company, which will focus on significant developments in Sanya [19][57] - The company is actively recruiting marketing talent across various regions, indicating a strong demand for skilled professionals in its marketing efforts [31][70] Group 4: Future Outlook - The "Rui Partner Marketing Co-Creation Plan" aims to expand its reach across the national real estate market, positioning it as a key player in the industry [13][52] - The company plans to make the co-creation conference an annual industry event, further solidifying its marketing strategy [13][51] - With a focus on performance-driven results, the company is poised for significant growth and transformation in the marketing landscape [32][72]