毋庸置疑，华润置地的操盘能力一向强劲，但这个成绩，放在这个年末，依旧可以说是封神级别的。 而这背后，说白了，一方面是华润置地的顶序产品系"澐系"得到了市场的高度认可，另一方面，更是华润置地营销硬实力的有力证明。 临近年末，诸多房企都苦营销久已，甚至回看11月，为了在营销端创造出些好成绩，有些房企甚至闹出了些行业笑话。 最近有一个消息，想必大家都知道了。 在11月的最后两天，华润置地，在上海和深圳操盘的两个项目，都杀疯了。 上海后滩的澐启滨江，顺利打出后滩开门红，首开122套日光，揽金24.82亿，成为上海11月唯一一个日光盘； 深圳后海的深圳湾澐玺，更是开盘一把卖了130亿，刷新今年的全国开盘记录，甚至还刷新了深圳的顶豪流速，13套亿级楼王大平层秒空，最贵一套售价 高达3.3亿元。 简言之，2个澐系有节奏地同期亮相，2天爆卖超150亿！ 而在这样的情况下，华润置地的营销局面，却似乎颇有些欣欣向荣之势，不得不让人称奇。 事实上，刚刚过去的11月，华润置地早早就在营销端玩了一把大的，这家央企，在海南三亚召开了： 全国首届润伙伴营销共创大会！ 简言之，华润置地在营销端的全面发力，或许才刚刚吹响号角。 01 首创营销 ...

Core Viewpoint - The real estate market in Hainan is experiencing a significant surge in activity, particularly during the "Golden October" holiday period, despite the impact of Typhoon "Maidum" [2][12]. Market Activity - During the "National Day and Mid-Autumn Festival" holiday, the Hainan real estate market saw increased buyer interest, with notable activity in popular projects such as Renheng Meishi Changtian Yunting and Xiyue Dong'an [2][3]. - The Renheng Meishi Changtian Yunting project recorded 210 visiting groups and 15 transactions, generating sales of 72.82 million yuan from October 1 to 8 [3][4]. - The Xiyue Dong'an project also reported strong performance, with 121 visiting groups and 15 transactions, resulting in sales of 32.32 million yuan [7]. Sales Performance - The overall sales volume in Hainan from October 1 to 7 showed a 22% year-on-year increase in sales area and a 115% increase in sales amount, indicating a robust market recovery [12]. - For the first eight months of the year, Hainan's total residential sales reached 92.6 billion yuan, reflecting a 17% year-on-year increase [12]. Market Drivers - The growth in Hainan's real estate market is attributed to the ongoing benefits from the Hainan Free Trade Port policy and proactive measures taken by local real estate companies [12][13]. - The extended holiday period allowed potential buyers, including non-residents and tourists, to explore housing options, contributing to the demand for improved living conditions and investment opportunities [12]. Promotional Activities - Some projects, like Xiyue Dong'an, implemented promotional activities during the holiday, offering significant discounts and incentives, which helped drive sales [7][13]. - The local real estate association organized promotional tours outside the province to enhance project visibility, further stimulating market interest [13].