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茅台“走进系列”纪念酒时隔六年再上新; *ST岩石收到诉讼变更申请丨酒业早参
Mei Ri Jing Ji Xin Wen· 2025-06-06 01:03
Group 1 - Moutai launched the "Walk into Series" commemorative liquor during the 2025 Osaka World Expo, with prices ranging from 1600 to 1800 yuan [1] - The new product line includes ten variants, with two from each of five countries: Greece, Italy, the UK, France, and Japan [1] - This launch marks Moutai's return to the "Walk into Series" after six years, reinforcing its international strategy and brand image [1] Group 2 - ST Rock announced a lawsuit change request from Nantong Yusheng regarding a contract dispute, seeking 112.35 million yuan in contract payments and related fees [2] - The company faces potential financial strain due to this lawsuit, which could further weaken its already fragile financial condition [2] - ST Rock's revenue and net profit are expected to decline significantly in 2024, increasing operational pressure [2] Group 3 - Xifeng Liquor held a marketing meeting to enhance consumer engagement and improve C-end operational capabilities [3] - The company plans to invest in terminal display, experiential marketing, and consumer cultivation to strengthen brand connection [3] - These initiatives aim to improve marketing decision-making and expand market coverage in a competitive environment [3]