营销噱头
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问真相:草莓300多元一斤宣称“牛奶浇灌”,是营销套路吗?
Yang Guang Wang· 2026-02-28 02:44
央广网北京2月28日消息(总台中国之声记者江晓晨)据中央广播电视总台中国之声报道,近日, 辽宁沈大高速上一块醒目的水果广告牌,牌子上号称"牛奶浇灌"的"国王草莓",以360元/斤的天价远超 市场普通草莓价格,引发网友热议。商家宣称的"原生态种植、品质保障""牛奶浇灌",为何引发"营销 噱头"的质疑? 事件发酵源于一位辽宁网友发布的短视频。视频中,高速路边的广告牌清晰标注着葡萄和草莓两款 水果超300元的价格,产地指向辽宁营口熊岳镇。随后,该网友的视频迅速在社交平台发酵,有网友好 奇,"什么样的草莓能配得上如此高价",更有网友质疑,"牛奶浇灌究竟是科学种植还是营销话术"。 带着网友的疑问,中国之声记者联系到涉事销售企业。一位该公司的代理商证实,广告牌上的草莓 为"国王草莓",采用特殊品种,单株苗成本高达4元,是普通草莓苗的数十倍,核心卖点是"牛奶浇 灌",需将牛奶发酵后兑水稀释,再用于灌溉,保证草莓的香甜口感。 代理商:从选苗到施肥都是有机的,还有牛奶是发酵的。 记者:这样草莓就更好吃了? 代理商:对。品质你放心,因为有国家检测报告。吃得放心,我们自己都吃,因为它没有农药。营 养就是牛奶这些技术,牛奶、有机肥, ...
肯德基非洲分公司10月8日将公开保密54年炸鸡配方
3 6 Ke· 2025-10-03 14:45
Core Viewpoint - KFC's secret fried chicken recipe, kept confidential for 54 years, will be publicly revealed on October 8 by its African division, although the headquarters has not commented on this announcement [1]. Group 1: Company Announcement - KFC's African division announced the public disclosure of its famous fried chicken recipe, which has been a closely guarded secret known only to a few top executives [1]. - The recipe is said to consist of "11 secret herbs and spices," a detail that has been part of KFC's branding for decades [1]. Group 2: Marketing Strategy - Grant McPherson, KFC's Chief Marketing and Digital Officer, stated that the decision to share the recipe comes in response to ongoing public curiosity and competitive pressure [1]. - The announcement is positioned as a significant moment for the fast-food industry, with potential implications for brand loyalty and consumer behavior [1]. Group 3: Public Reaction and Speculation - Analysts speculate that the recipe reveal could either enhance customer loyalty or lead to a mass replication of KFC's flavor at home, potentially disrupting the brand's market position [1]. - Some social media users suspect that the announcement may be a marketing gimmick, suggesting that the actual secret may be something trivial [1].