Core Viewpoint - The incident involving Chery's Fengyun X3L during an extreme challenge test at Tianmen Mountain has raised significant public concern and scrutiny regarding the vehicle's safety and the company's marketing strategies [2][4][5]. Group 1: Incident Details - On November 12, 2025, the Fengyun X3L experienced a malfunction during a challenge test, resulting in the vehicle sliding backward and damaging several guardrails [2][3]. - The preliminary investigation indicated that the incident was caused by the unexpected detachment of a safety harness, which led to the vehicle's loss of control [4]. - Fortunately, no injuries were reported, and the damage was limited to the guardrails [3][4]. Group 2: Company Response - Chery issued an apology to the Tianmen Mountain scenic area, visitors, and partners, acknowledging the oversight in risk assessment and execution of the test [4]. - The company committed to repairing the damaged infrastructure and taking full responsibility for the incident [4]. Group 3: Sales and Market Performance - As of October 2025, the total sales of the Fengyun X3L reached 2,095 units, averaging less than 50 units sold per day [2][7]. - Chery Group reported a record annual sales figure of 2.6039 million vehicles in 2024, with a notable increase in exports [5]. - In October 2025, Chery sold 281,200 vehicles, marking a 3.3% year-on-year increase, with electric vehicle sales showing a significant growth of 54.7% [5]. Group 4: Vehicle Specifications and Market Position - The Fengyun X3L is a compact SUV launched on September 17, 2025, with a price range of 109,900 to 149,900 yuan [6]. - The vehicle is positioned as a "high-energy fashionable outdoor box," indicating a focus on performance and outdoor capability [6]. Group 5: Industry Insights - Automotive analysts suggest that the extreme testing conditions do not accurately reflect the vehicle's performance in everyday scenarios, emphasizing the importance of fuel efficiency and comfort in regular use [8]. - There are indications that Chery may have modified the Fengyun X3L for the challenge, which could misrepresent the vehicle's standard performance [7][8].