Core Viewpoint - The integration of wine culture and tourism in the Ningxia Helan Mountain region is enhancing consumer experiences and boosting sales during the pre-Spring Festival period, with a focus on themed products and immersive activities [1][3][8]. Group 1: Consumer Engagement - Many visitors are attracted to wine tasting and purchasing experiences at local wineries, particularly those offering zodiac-themed packaging for the Year of the Horse [3][5]. - The region's wineries are implementing diverse activities, such as DIY hot wine and immersive tasting experiences, to create a warm and inviting atmosphere for consumers [1][5]. Group 2: Product Offerings - The Helan Mountain region is recognized as a core area for high-quality Chinese wine, with products being exported to over 40 countries and regions, enhancing brand influence [3][7]. - Special festive products, including limited edition gift boxes and wines that incorporate zodiac culture, are popular among consumers for gifting and personal use during the holiday season [3][7]. Group 3: Industry Development - The Ningxia wine industry is transitioning from a single sales model to a multi-faceted approach that includes experience, tasting, tourism, and market expansion, thereby enriching holiday life and broadening product distribution channels [7][8]. - Continuous improvements in quality control and innovation in the wine production process are being emphasized, with a focus on smart brewing and technology upgrades to enhance product competitiveness [7][8]. Group 4: Market Expansion - Wineries are leveraging e-commerce platforms and live streaming to expand their market reach, offering convenient products that cater to diverse consumer needs [7][8]. - The integration of wine tourism with local cultural resources is being promoted, with several wineries being recognized as A-level tourist attractions, fostering a "wine promotes tourism, tourism boosts wine" development model [7][8].