浓厚的年味与沉浸式文旅体验，让银川的春节更具吸引力。滚钟口景区的"巡山小妖"互动游戏、西夏陵 景区的行浸式演艺、漫葡·看见贺兰沉浸式演艺小镇的非遗展演、海宝公园的新春灯会，吸引了大批市 民和游客前来打卡。市民薛婷带着孩子参与西夏陵景区沉浸式活动，在趣味体验中感受传统年俗，成为 这个春节最难忘的家庭回忆。各景区丰富多样的文旅活动，既增添了节日氛围，也带动了客流与消费稳 步提升。 中新网银川2月24日电 (记者 李佩珊)春节假期，宁夏银川依托"乐购银川""畅游银川""悦动银川""微醺银 川""妙选银川"五大品牌IP，推出一系列惠民举措与特色活动，让消费市场持续升温，城市烟火气愈发 浓郁。银川市24日公布的数据显示，银川春节期间接待国内游客超133万人次，同比增长超五成，旅游 总收入近9亿元，重点商贸企业销售额同比增长20.76%，实现新春消费"开门红"。 写春联、 赏民俗等活动吸引市民踊跃参与。银川市委宣传部供图 真金白银的惠民政策，成为激活消费市场的重要抓手。春节期间，市民王志凯带着家人采购年货、品尝 美食，不仅通过消费券享受到购物满减优惠，餐后开具发票还幸运中奖，实实在在感受到节日福利。据 了解，银川面向零售 ...

Group 1 - The core event "Come to Yinchuan for the New Year" is a two-day activity aimed at promoting the integration of commerce, culture, tourism, and wine in Yinchuan, launched at the airport during the peak travel season [1][6] - The event features wine tasting, local agricultural product exhibitions, and cultural performances, creating an engaging atmosphere for travelers [1][3] - Yinchuan has organized 184 promotional activities during the Spring Festival and issued 3.5 million yuan in cultural tourism consumption vouchers to stimulate the winter tourism market [6] Group 2 - The event showcases local products such as Helan Mountain red wine and goji berries, enhancing the travel experience with local flavors [5] - The local government aims to deepen the "Cultural Tourism +" model to enrich tourism product offerings and improve service quality, focusing on converting transient visitors into repeat customers [6]

看"人面"： 市井烟火里，藏着最鲜活的经济答案。一个个实体门店，犹如一条条毛细血管，一头连着百姓的吃 住行，一头系着经济的基本面，成为观察中国经济韧性与活力的最佳窗口。 年关探店，新华每日电讯记者于细微处捕捉消费市场的脉动，感受中国经济的温度。 民生小店见韧性 市井烟火筑根基 民生小店是消费市场的"神经末梢"，更是扩内需、促消费的基础载体。 凌晨5点，宁夏银川老城的街巷仍被夜色包裹，玉皇阁北街的"马元小笼包"店已率先打破沉寂，蒸 笼冒起的白气，裹着烟火气漫过街角。 走进门店后厨，几名员工有条不紊、忙而不乱，擀皮、包馅、蒸制，每一道工序，手上的动作娴熟 利落。 采访得知，凭着实打实的手艺、亲民的价钱，店主于冬梅和丈夫用了三十几年时间，把包子店从固 原一间小铺开到银川12家门店，并在五花八门的早餐市场里，稳稳站住了脚。 "在银川，除了羊杂、拉面等'硬核'早餐外，不少人喜好马元包子这一口。"于冬梅告诉记者，"刚到 银川那会儿，消费市场势头好，一家店一天就能卖六七千元，从早上开门到下午关门，客流就没断 过。" 谈及近几年的经营状况，于冬梅的语气多了几分凝重，道出当下许多民生小店共同面临的难 题。"周边同类早餐店越来越 ...

合影留 中新网银川2月10日电 (记者 杨迪)2月10日，农历北方小年。上午9时35分，由银川开往北京北的D1068 次高铁列车缓缓驶出站台。列车上，一场由国铁兰州局、宁夏文旅厅、宁夏旅游投资集团有限公司联合 打造的沉浸式小年文旅活动，将浓浓的年味带进车厢。 在车厢内的非物质文化遗产展示现场，兰铁国旅联合宁夏旅游投资集团有限公司，特邀葫芦烙画、糖 画、贺兰石篆刻、钩针编织等项目的非遗代表性传承人登车。传承人们指尖生花的技艺，吸引旅客们驻 足围观。 文艺表 演。银川客运段供图 非遗体验刚罢，一场别开生面的推介会随即展开。推介嘉宾通过生动讲解，将贺兰山东麓葡萄酒的醇 香、苏峪口森林公园的冬之静谧、六盘山区的红色记忆，一一呈现在旅客面前。 据介绍，此次D1068次列车上的活动，旨在创新"高铁+文旅"模式，将封闭的车厢变为开放的文化展 台，让漫长的旅途成为可沉浸、可互动、可带走的文旅体验，丰富旅客的出行感受，提升春运服务温 度。(完) 念。银川客运段供图 活动在舞蹈《你好我好新年好》中热闹开场。随后，一场场浓缩宁夏文化风情的文艺节目在车厢内接连 上演。情景剧《欢迎来宁夏》表演生动；萨克斯与小提琴旋律悠扬；宁夏"花儿" ...

游客在宁夏一酒庄参与葡萄酒品鉴。中新社记者 李佩珊 摄 2月5日， 中新社银川2月8日电 题：宁夏葡萄酒文旅融合添年味 中新社记者 李佩珊 新春临近，宁夏贺兰山东麓葡萄酒产区不少酒庄内暖意融融，市民结伴前来品鉴选购。各酒庄将马年主 题包装葡萄酒摆放在醒目位置，热红酒DIY、沉浸式品鉴等体验活动同步推出，现场人气十足、氛围闲 适温馨。 游客在宁夏一酒庄参观了解贺兰山东麓葡萄酒。中新社记者 李佩珊 摄 为进一步贴近大众消费、丰富体验场景，贺兰山东麓各子产区因地制宜推出特色活动。银川产区主打文 旅体验，志辉源石、利思等酒庄将品酒、观光、休闲体验融为一体，市民在游览酒庄风貌、了解酿造文 化的同时，可现场品鉴、定制礼盒，"葡萄酒+体验"的模式吸引众多游客参与。 "平时很少接触葡萄酒，今天现场品了酒、听了讲解，觉得很适合日常饮用，也准备买几瓶带回家。"在 志辉源石酒庄参与体验的湖南游客乔俊豪说，接地气的讲解与轻松的氛围，让葡萄酒不再"有距离感"。 2月4日，青铜峡一酒庄在当地年货大集上"摆摊卖酒"。(青铜峡市官方供图) 青铜峡产区则将优质佳酿引入乡村市集，让高品质产品更贴近日常消费。当地组织多家酒庄亮相乡土市 集，设置品 ...

Core Insights - The Ministry of Industry and Information Technology of China has released the 2025 list of consumer brands, with "厚生记" and "贺兰山东麓葡萄酒" being recognized as enterprise and regional brands respectively [1] Group 1: Company Overview - 厚生记食品有限公司 specializes in the research, production, and sales of leisure foods and goji berry beverages, operating China's first intelligent factory for broad bean snacks established in 2019 [3] - The company’s products are sold in over 200 major cities across China and exported to overseas markets such as Malaysia [3] Group 2: Industry Highlights - 贺兰山东麓葡萄酒 is recognized as a core representative of the region's advantageous industries, known as a premier area for wine grape cultivation, designated as a national geographical indication protection zone in 2003 [3] - The brand was included in the "World Wine Map" in 2013, with its brand value projected to exceed 34 billion yuan by 2025 [3] Group 3: Government Initiatives - The Ningxia Industrial and Information Technology Department has implemented various measures, including policy support, technological empowerment, and promotional activities, to enhance quality control, innovation, and cultural depth in local products [3] - The recognition of these brands reflects the department's significant achievements in brand cultivation, quality enhancement, and industrial upgrading [3]

Core Insights - The "Ningxia Good Products" New Year Goods Festival has officially launched in Hangzhou, showcasing the rich flavors of Ningxia to the Yangtze River Delta region [1][2] - The event serves as a practical action for consumer interaction and industry connection between Ningxia and Zhejiang [2] Group 1: Event Overview - The festival features a variety of Ningxia products, including Salt Lake lamb, Helan Mountain wine, and organic tomatoes, highlighting the quality and cultural heritage of Ningxia [1] - The event is designed to enhance local consumers' access to Ningxia's unique offerings, with a focus on green, organic, and high-quality products [1] Group 2: Business and Networking Opportunities - A dedicated negotiation area was set up at the event to facilitate product selection for local supermarkets, e-commerce platforms, and buyers [2] - The initiative aims to enrich the local market in Zhejiang while expanding sales channels for high-quality products from Ningxia [2]

Core Viewpoint - The "Ningxia Good Products" New Year Goods Festival has successfully launched in Shanghai, showcasing local specialties and promoting cultural heritage through various engaging activities [1][3]. Group 1: Event Overview - The event is organized by the Ningxia Council for the Promotion of International Trade and features a combination of offline exhibitions and online live streaming [3]. - Over 300 "Ningxia-branded" products are displayed, including specialty agricultural products such as Salt Lake lamb, Liupan Mountain beef, Helan Mountain red wine, goji berry juice, and cool-season vegetables [3][5]. - The event includes live performances by national-level shadow puppetry and paper-cutting artists, enhancing the cultural experience for attendees [3]. Group 2: Participation and Engagement - The event attracted over 10,000 visitors on the first day, indicating strong public interest and engagement [4]. - More than 50 local enterprises from Ningxia participated, promoting their products through live demonstrations and seeking business opportunities [3][4]. - Direct interactions between Ningxia exhibitors and over 50 Shanghai business associations, supermarkets, community group buying, and e-commerce companies facilitated potential partnerships [4]. Group 3: Promotional Activities - To stimulate consumer interest, the event features promotional activities such as the distribution of consumption vouchers, prize draws, and group buying flash sales [4]. - Influencers and online personalities are conducting live streaming sessions to promote Ningxia products, generating significant online buzz and encouraging purchases [4]. Group 4: Future Plans - From January 10 to 25, Ningxia will organize exhibitions in Shanghai, Hangzhou, and Nanjing, with each city hosting a 700-square-meter themed exhibition area [4]. - The exhibitions aim to provide an immersive experience for consumers in the Yangtze River Delta, promoting the appeal of Ningxia's high-quality agricultural products [4].

1月7日，宁夏贺兰山东麓葡萄酒产业园区管委会发布消息，贺兰山东麓葡萄酒成功入选工业和信息化部 公布的2025年度"中国消费名品"区域品牌名单。 贺兰山东麓葡萄酒产区多年深耕品牌化与标准化建设，已形成种植、酿造、销售一体化产业链。近年 来，产区主动适应市场变化，推出无醇、低醇等创新产品，更贴合年轻消费群体及中式餐饮需求。全产 业链发展也为当地创造了大量就业岗位，"紫色经济"的富民效应持续显现。截至目前，贺兰山东麓葡萄 酒品牌价值已达340亿元，位列全国地理标志品牌前列，成为宁夏享誉全国的"紫色名片"。 在国际舞台上，贺兰山东麓产区同样屡获殊荣：先后入选中欧地理标志互认协定附录，在布鲁塞尔国际 葡萄酒大赛等顶级赛事中摘得多项金奖，并被收录于《世界葡萄酒地图》。2025年，该产区更获国际权 威酒评机构贝丹德梭授予"年度优秀产区"称号，并摘得年度唯一的"国际可持续发展奖"。 宁夏贺兰山东麓葡萄酒产业园区管委会相关负责人表示，产区将以此次入选"中国消费名品"为契机，进 一步强化品质管控与品牌保护，整合产业资源、形成发展合力，持续提升整体竞争力。未来，贺兰山东 麓葡萄酒产区还将深入推进"葡萄酒+"融合发展，结合文旅、餐饮 ...

作为地理标志保护产品，贺兰山东麓葡萄酒凭借千余项国际大奖的品质背书，成为餐饮场景的"金字招 牌"。二期活动延续"零门槛合作"理念，将免费提供50个高脚杯、2个醒酒器等物料，推出"满100减 30"专项消费券，合作门店可享20%销售返利，服务团队获10%推广激励，同时还将获得一对一侍酒指 导与全域媒体曝光支持。 中新网银川1月6日电 (记者 李佩珊)当贺兰山东麓佳酿邂逅街头烟火美食，一场风味与商机的盛宴持续 升温。记者6日从宁夏贺兰山东麓葡萄酒产业园区管委会获悉，宁夏贺兰山东麓葡萄酒"走进千家万户、 千店万铺"首期活动圆满收官，30家试点餐饮门店收获显著成效，第二期合作餐饮店招募现已正式启 动，面向银川优质餐饮商家发出邀约。 据宁夏贺兰山东麓葡萄酒产业园区管委会负责人介绍，首期活动创新采用"联合推介+精准赋能"模式， 覆盖中高端餐厅、特色火锅、品质烧烤等多元业态。通过免费配备酒具、开展侍酒培训、推行"开瓶激 励+销售补贴"机制，试点门店快速构建专业品饮场景，让葡萄酒文化融入日常消费。 "广东海鲜配贺兰山葡萄酒，创造了独特就餐体验。"首批参与的一家海鲜餐厅运营总监张渲楠表示，活 动带动门店客单价明显提升。首期数据 ...