Core Viewpoint - The article discusses the significance of the new "Sky Blue" color for the upcoming iPhone 17 Pro, highlighting its aesthetic appeal and the trend of incorporating blue hues across Apple's product lines [3][5][22]. Group 1: Color Trends in Apple Products - Blue has become a staple color in Apple's product lineup since the iPhone 12, serving as a third color alongside black and white [5][14]. - The new "Sky Blue" is expected to replace the "Desert Color" from the iPhone 16 Pro, potentially featuring a light titanium base with a hint of blue sheen [7][22]. - Blue colors have been widely adopted across various Apple products, including iPads and MacBooks, showcasing different shades to fit diverse environments [7][12]. Group 2: Psychological and Commercial Aspects of Blue - Blue is perceived as a reliable and professional color, often associated with technology, which makes it a preferred choice for tech brands [12][17]. - The universality of blue appeals to a broad audience, making it a commercially viable color choice that transcends gender and age preferences [17][19]. - Historical context shows that blue has been a popular color choice, with Pantone recognizing blue shades multiple times since 2000, indicating its lasting appeal [19]. Group 3: User Preferences and Market Reception - The introduction of lower-saturation blue shades, like the "Far Peak Blue" from iPhone 13 Pro, has been well-received, with 37% of users opting for this color [20]. - Not all blue shades are equally favored; deeper blues have received mixed reviews, indicating that user preferences can vary significantly based on color saturation [21]. - The return of a light blue color in the iPhone 17 Pro is seen as a strategic move to attract user attention, especially in years without significant technological advancements [22][23].