Summary of NuoShin's Conference Call Company Overview - **Company**: NuoShin - **Industry**: Blueberry cultivation and related agricultural research Key Points and Arguments Financing and Growth Strategy - NuoShin plans to raise 1.45 billion RMB through a private placement to fund the construction of new blueberry parks and research investments, aiming to expand its blueberry business and increase market share, with efficiency operations expected by the 2026-2027 production season [2][3][4] - The private placement is expected to dilute shareholder equity but is anticipated to be offset by increased production capacity and performance growth [2][5] Management Stock Reduction - High-level executives, including Chairman Lu, reduced their stock holdings primarily due to personal financial needs and stock incentive plans, with Lu's reduction aimed at repaying stock pledge loans to focus more on company operations [2][6] Production and Market Performance - In the 2025 production season, NuoShin has shipped 4,700 tons of blueberries at an average price of 84,000 RMB per ton, meeting expectations [2][6] - The company has invested over 4 billion RMB in constructing a 60,000-acre blueberry base in Yunnan, with an expected production area of approximately 45,000 acres by 2026 [4][18] Brand Development and Marketing - NuoShin is focusing on its "Ai Mei Zhuang" brand in 2025, enhancing channel construction and cost management to improve operational efficiency and brand recognition [2][7][8] - The company has segmented Yunnan into four supply chains, each linked to a production area and a supporting brand, ensuring high product quality [8] Future Growth Projections - NuoShin plans to increase land by 15,000 acres within two years, optimizing seedling structure and enhancing yield, with an overall growth rate expected to reach 20%-30% [2][9] - The company aims to reduce costs significantly, targeting a reduction of 2 RMB per kilogram through operational efficiencies [10][11] Pricing Trends - Blueberry prices in November were affected by imports and taste preferences but are expected to rebound starting December, with a pricing strategy inclined towards gradual increases [4][13] Research and Development Focus - NuoShin is establishing an international research center for small fruits, including blueberries, raspberries, and blackberries, to enhance research capabilities and address agricultural challenges [14][15][16] Land Acquisition Challenges - Acquiring contiguous and high-quality land in Yunnan is increasingly challenging, but NuoShin is confident in its ability to secure necessary resources through strong government relations and community contributions [16][17] Additional Important Information - The company has invested over 40 billion RMB in its 60,000 acres of land, with an average cost of 73,000 to 75,000 RMB per acre, and plans for amortization over 6, 8, or 10 years [4][17] - The anticipated production scale for the 2026 season is expected to increase from 37,000 acres to 47,000 acres, indicating significant growth potential [18]

Core Viewpoint - The company, Nopson (002215), plans to raise up to 1.45 billion yuan through a private placement to expand its blueberry cultivation and enhance its research capabilities in the small berry sector, thereby strengthening its position in the fresh produce market [1][2][3] Group 1: Fundraising and Investment Plans - The company intends to issue shares to no more than 35 specific investors, with the total number of shares not exceeding 30% of the pre-issue total share capital [1] - The funds will be allocated as follows: 1.1 billion yuan for expanding the blueberry base, 150 million yuan for the small berry international research center, and 200 million yuan for working capital [1][2] Group 2: Blueberry Business Expansion - The blueberry base expansion project will involve the establishment of approximately 13,500 acres of blueberry farms in Yunnan, with a total investment of 1.221 billion yuan and a construction period of two years [1][2] - The company has invested over 4 billion yuan in the blueberry industry since entering the market in 2021, establishing over 60 farms and more than 40 cold chain processing centers across multiple cities in Yunnan [2] Group 3: Market Potential and Competitive Advantage - The national blueberry production is projected to reach 780,000 tons in 2024, with demand expected to exceed 1 million tons in 2025, indicating a market size of approximately 50 billion yuan [3] - The company benefits from Yunnan's climatic advantages for winter and spring blueberry production, positioning it well to meet high seasonal demand during festive periods [3] - The fundraising will also improve the company's financial structure, with a current debt ratio of 64.95%, enhancing its risk resilience [3]