新茶饮行业对小众水果等原料的挖掘和推广，是消费升级倒逼供给侧创新的典型路径，在助力乡村振 兴、带动农民增收、提升新茶饮企业创新力等方面起到积极作用。同时，新茶饮通过产品创新打破了产 业原叶热泡的消费方式，打开了中国传统茶的广阔消费空间。 炎炎夏日，来一杯新鲜可口的现制茶饮，享受鲜果与茶汤碰撞的惊喜，已成为不少人驱除炎热和抵抗疲 劳的优选。 近年来，新茶饮广泛进入人们视野，从城市间坐落的各式店面到五花八门的风味口感，再到社交平台上 的各种打卡分享，新茶饮作为日常消费市场的新宠不断"出圈"。艾媒咨询报告显示，2024年中国新式茶 饮市场规模约为3547亿元，同比增长6.4%，2028年有望突破4000亿元。 当前，新茶饮行业发展呈现哪些新变化？消费者对饮品有哪些新需求？记者采访了业内专家及相关企 业。 始于奶茶 "以前点奶茶喝，总觉得标准糖太寡淡，必须是双倍糖再铺上厚厚的奶盖和奥利奥碎才够味儿。"在北京 工作的张悦告诉记者，那些动辄300大卡起步的"快乐水"曾是她加班时的标配。 但这种"甜蜜依赖"的代价在体检报告上逐渐显现：空腹血糖临界值偏高，腰腹的赘肉怎么也减不掉，连 带着皮肤也总泛着油光。在学习了合理膳食的相 ...

本文来自微信公众号： 秦朔朋友圈 （ID：qspyq2015） ，作者：何菲，题图来自：AI生成 明显感觉到，我生活的时代，我生活的城市和这座城市的人，到处都在转型。 大约在千禧初年到2017、2018年左右，我们友人之间小酌多数是喝红酒，不管真懂还是假懂，总得 在饮上一口后，用风雅感性的词汇评价一番。为此我还浮光掠影地研究过几年红酒，写过不少相关文 章。 后来，红酒热潮渐渐退去，进入平台期，身边友人们小酌的风格偏好渐渐往白酒方向转化。 前几年某次友人小聚，我坐在中医药大学少壮派教授身边，他执意鼓励我喝点白酒，说是补气、抗病 毒。从此我小酌时的主流佐餐酒换成了白酒。记得那天还有友人往白酒壶里加了半壶蒜瓣，说是能杀 灭病毒。坊间也有"加了蒜片的光瓶玻汾，能喝出青花汾的味道来"的传说。 杯里乾坤大，壶中日月长。 世界六大蒸馏酒的诞生地都分布在北纬25～40度之间，中国的两大名酒带——川贵名酒带和江淮名 酒带，都处于这个地理位置。 有很多年，白酒一直延续高端化的宏大叙事，有"向天再借五百年"的气势，代言人都是影视剧里常常 出现的帝王将相，再低调也是千里江山、雄厚激荡的调性，白酒似乎是传统文化的集大成者。 那些年，飞 ...

百果园 20250709 摘要 百果园 2024 年全年净亏损 3.9 亿元，主要由于执行高性价比战略导致 毛利率从 11.5%下降至 7.4%，毛利额减少约 5.5 亿元。为提升竞争力， 公司策略性让利消费者，短期内影响了盈利能力。 百果园积极调整门店结构，2024 年净减少 966 家门店，预计 2025 上 半年继续关闭约 400 家低效门店。调整后，订单量与客流呈双位数增长， 4 月以来通过产品结构调优和毛利品销售指导支持，毛利率和单店毛利 额有显著提升。预计下半年重启扩张。 百果园坚持高品质、高性价比战略，聚焦提升单店盈利能力、优化门店 投资成本和拓展国内外市场。国内市场深耕餐饮、茶饮等渠道，海外市 场拓展蜜瓜、蓝莓等品类，并已在印尼开设线下门店。 为提升加盟商投资回报率，百果园取消特许权使用费，推出开业补贴政 策，并优化装修方案和设备，将单店初始投资成本从 28 万元降至 23.4 万元，显著缩短门店回本周期至两年左右。 2025 年上半年同店销售整体持平，但客流实现同比双位数增长。同店 销售主要受全国性降价影响，如草莓和车厘子。单店毛利额同比个位数 增长，环比双位数增长，毛利率低个位数提升。礼品 ...

Core Insights - The event "Super Brands Equal Super Traffic" hosted by Aihua Pharmaceutical emphasizes the importance of brand strength in the pharmaceutical industry amidst policy changes and market transformations [1][3] - Aihua Pharmaceutical's strategy focuses on a new product matrix targeting both elderly and children, highlighting their commitment to health solutions [1][2] Group 1: Industry Trends - The pharmaceutical industry is urged to develop a "hexagonal combat capability" by 2025, which includes light medical insurance, specialization, academic focus, diversification, scenario-based approaches, and digital intelligence [1] - The launch of the Wanmeng Health Live Streaming Festival aims to create a new ecosystem in the pharmaceutical health industry, emphasizing collaboration and innovation [3] Group 2: Company Strategy - Aihua Pharmaceutical's core strategy is encapsulated in the phrase "Super Brands Equal Super Traffic," focusing on building a strong brand presence [1][2] - The company has introduced a new product line, including the Aihua Kexiang PEG 3350 powder for gut health and a range of children's fever medications, forming a comprehensive "Little Aihua Fever Family" [1] - The brand's public relations strategy emphasizes a user-centric approach, leveraging 27 years of brand development to address consumer pain points and enhance value through collaboration with chain pharmacies [2]

图源：世研大消费指数 乳制品以靶向性技术破壁健康痛点，颗粒化场景营销重构消费价值 从品牌分布来看，乳制品集群本月以"技术驱动健康升级"与"场景精准渗透"双轨并进，重构春季消费价 值。 季节更迭催生免疫力需求高峰，伊利畅轻借势推广含专利菌株产品，以尖端益生菌科技直击肠道 健康痛点；蒙牛与金典则聚焦乳品本源技术突破——前者以富含乳铁蛋白的鲜奶强化免疫属性，后者凭 借有机A2β-酪蛋白牛奶精准化解乳糖不耐人群的饮用障碍，将生物科技转化为可感知的消费解决方 案。 场景化创新层面，安慕希联名其他品牌推广便携装，将酸奶从餐桌延伸至春游场景，通过产品形态革新 绑定户外轻享时刻。 其他品牌差异化竞争路径同样清晰：金典在高端赛道深化信任壁垒，直播间实时展示有机牧场溯源过 程，使"有机"概念可视化、可验证；德运则作为进口品牌代表，以行业头部奶粉配方切入健康升级赛 道，在传统奶粉品类中拓展脱脂新战场。五大品牌共同印证乳品行业趋势——健康诉求正从泛化概念向 靶向性技术解决方案跃迁，而消费场景的精细化切割正成为品牌增长的核心引擎。 生鲜以保鲜技术供应链迭代重构信任链，场景显性化激活即时消费 本次监测周期内，伊利、怡颗莓和三只松鼠分别以 ...

Group 1 - The integration of agriculture and tourism in Tuquan County has led to significant economic benefits, with over 1 million visitors and collective income exceeding 3 million yuan since the opening of the Star Lake Resort in 2022 [1] - The resort features a multi-layered industrial model, including agricultural experiences, cultural IP development, and various consumer activities, enhancing the local economy [1] - The county's cultural tourism and sports bureau reports a 14.1% increase in visitors and an 11% rise in revenue, reaching over 4.6 billion yuan in the first half of 2025 [4] Group 2 - The Tuquan County Intangible Cultural Heritage Experience Center has transformed into a digital immersive experience venue, attracting around 20,000 visitors annually and offering over 60 educational programs [2] - The Sai Yin Hua Berry Smart Agriculture Park has successfully combined agricultural production with tourism, generating an annual income of 1.15 million yuan for the village and providing stable employment for over 50 villagers [4] - The county has developed a comprehensive agricultural tourism system that includes ecological agriculture, sightseeing, and cultural experiences, contributing to the overall growth of the local economy [4]

转自：新余市市场监督管理局网站 新余高新区市场监督管理局"你点我检"端午节专项食品抽检结果信息通告（2025年第10期） 依据《中华人民共和国食品安全法》《中华人民共和国食品安全法实施条例》等有关规定，新余高新区市场监督管理局本期公布抽检信息涉及我市9个大类 11批次样品，现将抽检信息公布如下： 新余高新区市场监督管理局 2025年6月30日 | 新余高新区市场监督管理局"你点我检"食品安全抽检结果公示（合格11批次）-第二期 | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 序 抽样编号 | | | 被抽样单位名 | 被抽样 | | 规格型 | 生产 | | 任务来 | 备 | | 号 | 标称生产企业名称 | 标称生产企业地址 | 称 | 单位所 | 食品名称 | 号 | 日期/ 分类 | 公告号 | 源/项目 | 注 | | | | | | 在省份 | | | 批号 | | 名称 | | | SBJ25360504387730316 1 江西顺贵红食品有 | | 江西省宜 ...

Core Viewpoint - The Chinese liquor industry is currently in a period of adjustment, with leading companies focusing on "steady development" as their primary strategy amidst challenges such as slowing consumer demand and intensified competition [2][3][6]. Group 1: Financial Performance and Dividends - Major liquor companies like Moutai, Wuliangye, and Yanghe are showing a trend of increasing dividend amounts and ratios, reflecting their strong financial performance and commitment to shareholder returns [7][8]. - Moutai plans to distribute a total cash dividend of 646.72 billion yuan for 2024, with a distribution rate of around 80% [7]. - Wuliangye announced a record high total dividend of 223 billion yuan for 2024, with a dividend yield of 4.9%, and committed to maintaining a dividend ratio of no less than 70% from 2024 to 2026 [7][8]. - Luzhou Laojiao has also set a three-year cash dividend plan, with rates increasing from 65% to 75% over the next three years [8]. Group 2: Strategic Focus and Market Positioning - The keyword for the liquor industry in 2025 is "stability," as companies prioritize maintaining market share and quality over rapid growth [3][6]. - Wuliangye reported a revenue growth of 7.09% and a net profit growth of 5.44% for 2024, continuing its trend of steady growth for ten consecutive years [5]. - Shanxi Fenjiu emphasized the shift in competition from speed to quality, focusing on stabilizing markets, channels, and prices [5]. Group 3: International Expansion - Moutai's international revenue reached 5.189 billion yuan in 2024, marking a significant milestone in its global strategy, which includes transitioning from product export to brand and cultural promotion [9]. - Wuliangye has successfully opened 21 new overseas markets and established 29 new distributors, enhancing its international presence [10]. - Fenjiu is implementing a differentiated international strategy, successfully filling market gaps in 11 countries and increasing its overseas revenue by over 50% [10]. Group 4: Product Innovation and Market Trends - The trend towards lower alcohol content beverages is gaining traction, with several leading companies, including Moutai and Wuliangye, planning to launch low-alcohol products to cater to younger consumers [13][16]. - Moutai has introduced a blueberry sparkling wine and is actively recruiting distributors to capture more market share in the low-alcohol segment [16]. - The industry is recognizing the need to adapt to changing consumer preferences, with companies exploring new product lines to meet diverse market demands [16].

Group 1: Historical Significance - The region of Jingyu County is recognized as an important base for the Northeast Anti-Japanese United Army, where significant military resources were stored to combat Japanese invaders [2] - The site of General Yang Jingyu's sacrifice has been memorialized with a monument and a statue, symbolizing the enduring legacy of his heroism [4] - The area serves as a national patriotic education base, attracting numerous visitors who come to pay tribute to revolutionary martyrs and learn about the history of the Anti-Japanese resistance [6] Group 2: Cultural and Educational Initiatives - The Jingyu County Memorial Hall is undergoing renovations and will soon reopen, featuring exhibits that utilize new technologies like AR to enhance visitor engagement with the history of the Anti-Japanese fighters [8] - Educational activities for students and families are regularly organized, fostering a deeper understanding of the hardships faced by the Anti-Japanese United Army [6] Group 3: Economic Development - Jingyu County has developed a thriving blueberry industry, with 34,000 acres of blueberry farms contributing to an annual output value of approximately 300 million yuan [11] - The county is also known as "Mineral Water City," with 38 natural mineral springs discovered, yielding a daily water output of 108,600 tons, and projected production of 1.68 million tons in 2024, generating over 2 billion yuan in value [14] - The integration of red culture and green industry is a key focus for local development, showcasing the region's commitment to both economic growth and cultural heritage [14]

Group 1 - The core viewpoint is that Guizhou Province is effectively transforming its ecological advantages into developmental advantages while maintaining good environmental quality during rapid economic growth [1][2] - From 2020 to 2024, Guizhou's GDP is projected to increase from 1.78 trillion yuan to 2.27 trillion yuan, with forest coverage rising from 61.5% to 63.3%, and the proportion of the green economy in GDP increasing from 42% to 48% [1] - Guizhou is leveraging its diverse terrain and climate to develop mountain characteristic agriculture, leading to increased farmer income, with the province ranking first in the national planting scale for various crops [1] Group 2 - In 2023, Guizhou is integrating green and low-carbon development throughout its high-quality growth process, promoting low-carbon and refined development in resource-based industries such as coal, phosphorus, aluminum, and manganese [1][2] - Since the 14th Five-Year Plan, the energy consumption per unit of industrial added value in Guizhou has decreased by 18.9% [1] - Guizhou is actively developing four types of green industries: ecological utilization, circular efficiency, low-carbon cleanliness, and environmental governance, effectively expanding the pathway from "green mountains and clear waters" to "golden mountains and silver mountains" [2]