Core Viewpoint - The price of blueberries in China has significantly decreased, making them more accessible to consumers, with prices dropping from over 100 yuan per pound to around 32.5 yuan per pound in some markets [2][3][4]. Group 1: Price Trends - Blueberry prices have dropped to a range of 40 to 50 yuan per pound in various markets, with promotional prices as low as 35 yuan per pound [2][4]. - The average price of blueberries at Beijing's Xinfadi market was reported at 32.5 yuan per pound on April 23 [2]. - The wholesale purchase price in major production areas like Yunnan and Shandong has fallen to approximately 60 yuan per kilogram, marking the lowest prices in a decade [2][4]. Group 2: Supply and Production - The increase in blueberry prices is primarily attributed to a significant rise in domestic production, with the cultivation area expanding from 996,200 acres in 2020 to 1,438,200 acres in 2024, a 44.38% increase [3][4]. - The total blueberry production in China is expected to reach 780,000 tons in 2024, a substantial increase compared to previous years [4]. - Improved cultivation techniques and the entry of more small-scale farmers into blueberry production have contributed to the increased supply [4][5]. Group 3: Market Dynamics - The rise in blueberry supply has led to a more competitive market, prompting farmers to explore e-commerce and direct sales to reach consumers [4][5]. - The diversification of blueberry products and sales channels has made it easier for consumers to access fresh blueberries [4][5]. - The overall trend indicates that not only blueberries but also other formerly high-end fruits are becoming more affordable and widely available to consumers [5].