Core Insights - The newly launched bottled product, Salty Cheese Tibetan Milk Tea, by Heytea has quickly become the best-selling tea drink in Sam's Club, leading to stock shortages in multiple regions [1][2] - This product is the first bottled version of Salty Cheese Tibetan Milk Tea in the industry, inspired by traditional Tibetan milk tea and made with authentic Tibetan tea from Ya'an, Sichuan [1][2] - Heytea's strategy includes combining bottled products with in-store offerings to enhance consumer experience and promote regional specialties [1] Product Development - Heytea has implemented strict quality control and innovative research in the development of the Salty Cheese Tibetan Milk Tea, ensuring the use of high-quality ingredients [2] - The tea is made from authentic Tibetan tea sourced from Ya'an, which is known for its rich history in tea production and transportation along the ancient tea horse road [2] Market Performance - Within a week of its launch, the bottled Salty Cheese Tibetan Milk Tea achieved a 98% approval rating and became the top-selling tea drink in Sam's Club [2] - Heytea has previously launched several successful products in Sam's Club, including the Super Plant Tea and Concentrated Matcha, which also became bestsellers [3]