羽衣甘蓝青瓜

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一周新消费NO.327|水獭吨吨推出轻乳茶新品;元气森林登陆英国Tesco
新消费智库· 2025-09-21 13:04
Core Viewpoint - The article highlights the latest trends and developments in the new consumption sector, focusing on product launches, market expansions, and investment activities across various companies and industries [2]. New Product Launches - Guanghe Planet launched HMO maternal formula full-nutrition baby noodles, incorporating 19 nutrients including HMO and DHA:ARA in a 1:2 ratio, using organic fertilizers from Australian wheat [6]. - Dayao introduced a new plant protein series with six types of nut milk and jasmine milk tea, which are not yet available on major e-commerce platforms [4]. - Otter Tonton released new light milk tea products, emphasizing low-calorie options that meet health-conscious consumer demands [6]. - Haihe Dairy launched a limited edition Tianjin mooncake-flavored yogurt, with 50,000 cups available for a Mid-Autumn Festival promotion [9]. - UHA introduced a lemon-flavored refreshing salt candy, enriched with vitamin C [9]. - LaBi launched the Reef2 all-terrain stroller, certified by Chinese and EU safety standards [9]. - Jollybaby released an interactive food cart toy for children, promoting early education through play [6]. Industry Events - Meituan's international delivery brand Keeta officially launched in Kuwait, marking its third entry into the Middle East market [12]. - Fabrique opened its first offline boutique in Beijing, showcasing a collection from over 350 global designers [13]. - The British Retail Consortium warned that approximately 400 large retail stores could close if the government implements higher business tax rates [13]. - ALDI opened its first store in Changzhou, indicating its expansion in the Yangtze River Delta region [13]. - Meituan's Xiaoxiang Supermarket plans to open its first offline store in Beijing, covering nearly 6,000 square meters [16]. - Bosideng's high-end line VERTEX opened its first global store in Shenyang, representing a shift towards high-end outdoor fashion [16]. - Yuanqi Forest products launched in Tesco UK, expanding its international presence to over 40 countries [18]. Investment and Financing Activities - Galaxy Magnetics plans to acquire 100% of Kyoto Longtai and raise supporting funds [20]. - VF Corporation announced the sale of its Dickies brand for $600 million as part of its strategic transformation [20]. - Finnish startup Perfat Technologies secured €2.5 million in funding to advance its healthy fat replacement technology [20]. - Zhaimi Technology completed over 200 million RMB in Series A financing to support new drug clinical trials and international expansion [20]. - Zhaimi Automotive announced the completion of its first round of financing, with plans for a factory near Tesla's German facility [21]. - Stareep completed nearly 100 million RMB in financing to enhance its AI sleep technology [25]. Food Industry Developments - HPP launched a new beverage combining HPP prebiotics with plum and oil fruit juice, featuring over 56% juice content [26]. - Mengniu Group formed a strategic partnership with Huati Group to integrate sports and dairy industries [26]. - Heytea introduced a new bottled super plant tea product featuring kale and cucumber, which quickly became popular [26]. - M Stand announced the opening of its first concept store in Shanghai, focusing on burgers and snacks [27]. - Quaker launched a new probiotic fermented oatmeal product, suitable for various meal occasions [29]. Beauty and Fashion Trends - Korean designer brand ORR opened its first store in China, located in Shanghai [31]. - LEGO launched a new Star Wars set, enhancing its product offerings [33]. - Chinese beauty brand Huaxizi debuted its skincare line, introducing innovative beauty technologies [33]. - Gap officially entered the beauty market, launching beauty sections in 150 Old Navy stores [34]. - On opened Asia's largest flagship store in Tokyo, enhancing its retail presence [34].
喜茶“超级植物茶”售出1亿杯,消耗羽衣甘蓝近300万斤
Feng Huang Wang· 2025-09-19 07:20
"超级植物茶"系列于2024年巴黎奥运会期间首次推出,其热销带动羽衣甘蓝成为茶饮、咖啡等多行业跨 界应用的热门原料。目前该系列仍为喜茶常驻饮品线。 凤凰网科技讯 9月19日,喜茶宣布其"超级植物茶"系列上市一周年累计销量突破1亿杯。该系列产品以 羽衣甘蓝为核心原料,截至目前已消耗新鲜羽衣甘蓝近300万斤。 据悉,该系列包含"羽衣纤体瓶""去火纤体瓶"等8款产品,其中瓶装产品"羽衣甘蓝青瓜"曾登上山姆酒 水饮料品类新品销量榜首。喜茶表示已与高标准种植基地合作建立全程可追溯的品质管理体系,推动原 料供应链升级。 ...
喜茶「超级植物茶」上新一周年卖出1亿杯,消耗新鲜羽衣甘蓝近300万斤
Bei Jing Shang Bao· 2025-09-19 06:44
9月19日,喜茶「超级植物茶」迎来上新一周年。据官方数据显示,「超级植物茶」全系列产品已售出 超1亿杯,喜茶坚持采用新鲜的羽衣甘蓝每日现榨,截至目前已使用近300万斤的新鲜羽衣甘蓝,而喜茶 首创的系列产品「羽衣纤体瓶」与「去火纤体瓶」持续热卖至今,成为新茶饮菜单上的经典产品选项。 作为喜茶的新晋人气品类,「超级植物茶」自去年以来持续引发消费热潮。延续系列灵感,喜茶深入探 寻全球超级植物,不断为消费者打造差异化的健康茶饮选择,不仅推出了多款人气单品,持续引领新茶 饮的产品研发趋势,还推动了健康小众原料的普及与品质升级。在「超级植物茶」的带动下,羽衣甘蓝 成为当下最炙手可热的明星原料之一。 基于品类探索,喜茶不断研发拓展产品形态的边界,将人气现制茶饮的产品灵感延续到了瓶装产品中, 带来了首款瓶装「超级植物茶」—— 羽衣甘蓝青瓜,上新后迅速成为山姆酒水饮料品类新品销量第一 名,并连续登上山姆各类热销榜单,成为继喜茶特浓抹茶、50%果汁茶后的又一款爆款瓶装产品,为消 费者带来超越场景限制的「超级植物茶」体验。在社交媒体平台上,喜茶羽衣甘蓝青瓜也频频占据消费 者热议话题,被许多消费者列入"山姆必买清单"。 持续差异化引 ...