为了让更多人感受到藏式茶饮的独特风味，喜茶推出瓶装饮料市场首款咸酪藏茶牛乳茶产品。喜茶基于 门店藏地茶饮的研发经验，对这款产品的原料品质、生产工艺等都进行了严格把控和创新研发。在工艺 方面，喜茶基于此前门店现制产品的研发经验，对藏茶茶底的萃茶工艺进行了创新。此次上新瓶装咸酪 藏茶，喜茶通过门店现制产品和瓶装产品的组合方式，为消费者带来了藏地风物体验，持续推动藏茶品 类出圈。 喜茶自2020年推出瓶装产品以来，始终以门店现制饮品为灵感，通过门店现制产品洞察消费者需求，进 行差异化的瓶装产品研发。今年6月，喜茶在山姆推出了瓶装超级植物茶产品——羽衣甘蓝青瓜，这款 瓶装产品灵感源自喜茶门店的超级植物茶系列；而去年喜茶在山姆推出的特浓抹茶也同样成为爆款。 新京报讯(记者王子扬)11月3日，新京报记者了解到，新茶饮企业喜茶推出全新瓶装产品——咸酪藏茶 牛乳茶，迅速成为会员制商店山姆酒水饮料新品榜中茶饮销量第一名。同时，喜茶门店回归了"雪域.牦 牛乳恰安莫""牦牛乳酥油茶"系列产品，进行门店现制与瓶装产品的组合联动。据了解，这款产品是喜 茶在山姆推出的第8款定制瓶装产品。 ...

在原料品质层面，喜茶深入原料产地，选用了产自四川雅安的藏茶。雅安地处四川盆地与青藏高原的过 渡地带，是川藏茶马古道的起点。千年来，经过渥堆发酵后的雅安藏茶经由古道绵绵不断地运输进入藏 区，再被制作成一杯杯藏区老百姓日常生活中不可或缺的醇厚咸乳茶。正宗的藏茶原料保障了喜茶咸酪 藏茶牛乳茶产品在风味上更加地道自然。 凭借纯正地道的风味，喜茶咸酪藏茶牛乳茶瓶装产品获得了消费者的追捧，上架一周内就迅速成为山姆 酒水饮料新品榜中茶饮类销量第一名，好评率高达98%，全国多地出现了热销断货的现象。在社交媒体 平台上，许多消费者把这款产品列入了最新的山姆必买清单中。 本报讯(记者梁傲男)近日，喜茶(深圳)企业管理有限责任公司(以下简称"喜茶")推出的全新瓶装产品—— 咸酪藏茶牛乳茶持续引发消费热潮，迅速成为山姆酒水饮料新品榜中茶饮销量第一名，全国多地出现了 热销断货现象。 这款产品是喜茶在山姆推出的第八款定制瓶装产品，作为行业内首款瓶装咸酪藏茶牛乳茶，它以藏地咸 乳茶为灵感，延续喜茶门店的现制藏式茶饮系列产品风味，使用四川雅安的纯正藏茶为茶底，搭配巴氏 杀菌鲜牛奶，添加源自青藏高原茶卡盐湖的盐，精准还原了雪域藏地咸乳茶的咸香 ...

Core Viewpoint - The article highlights the latest trends and developments in the new consumption sector, focusing on product launches, market expansions, and investment activities across various companies and industries [2]. New Product Launches - Guanghe Planet launched HMO maternal formula full-nutrition baby noodles, incorporating 19 nutrients including HMO and DHA:ARA in a 1:2 ratio, using organic fertilizers from Australian wheat [6]. - Dayao introduced a new plant protein series with six types of nut milk and jasmine milk tea, which are not yet available on major e-commerce platforms [4]. - Otter Tonton released new light milk tea products, emphasizing low-calorie options that meet health-conscious consumer demands [6]. - Haihe Dairy launched a limited edition Tianjin mooncake-flavored yogurt, with 50,000 cups available for a Mid-Autumn Festival promotion [9]. - UHA introduced a lemon-flavored refreshing salt candy, enriched with vitamin C [9]. - LaBi launched the Reef2 all-terrain stroller, certified by Chinese and EU safety standards [9]. - Jollybaby released an interactive food cart toy for children, promoting early education through play [6]. Industry Events - Meituan's international delivery brand Keeta officially launched in Kuwait, marking its third entry into the Middle East market [12]. - Fabrique opened its first offline boutique in Beijing, showcasing a collection from over 350 global designers [13]. - The British Retail Consortium warned that approximately 400 large retail stores could close if the government implements higher business tax rates [13]. - ALDI opened its first store in Changzhou, indicating its expansion in the Yangtze River Delta region [13]. - Meituan's Xiaoxiang Supermarket plans to open its first offline store in Beijing, covering nearly 6,000 square meters [16]. - Bosideng's high-end line VERTEX opened its first global store in Shenyang, representing a shift towards high-end outdoor fashion [16]. - Yuanqi Forest products launched in Tesco UK, expanding its international presence to over 40 countries [18]. Investment and Financing Activities - Galaxy Magnetics plans to acquire 100% of Kyoto Longtai and raise supporting funds [20]. - VF Corporation announced the sale of its Dickies brand for $600 million as part of its strategic transformation [20]. - Finnish startup Perfat Technologies secured €2.5 million in funding to advance its healthy fat replacement technology [20]. - Zhaimi Technology completed over 200 million RMB in Series A financing to support new drug clinical trials and international expansion [20]. - Zhaimi Automotive announced the completion of its first round of financing, with plans for a factory near Tesla's German facility [21]. - Stareep completed nearly 100 million RMB in financing to enhance its AI sleep technology [25]. Food Industry Developments - HPP launched a new beverage combining HPP prebiotics with plum and oil fruit juice, featuring over 56% juice content [26]. - Mengniu Group formed a strategic partnership with Huati Group to integrate sports and dairy industries [26]. - Heytea introduced a new bottled super plant tea product featuring kale and cucumber, which quickly became popular [26]. - M Stand announced the opening of its first concept store in Shanghai, focusing on burgers and snacks [27]. - Quaker launched a new probiotic fermented oatmeal product, suitable for various meal occasions [29]. Beauty and Fashion Trends - Korean designer brand ORR opened its first store in China, located in Shanghai [31]. - LEGO launched a new Star Wars set, enhancing its product offerings [33]. - Chinese beauty brand Huaxizi debuted its skincare line, introducing innovative beauty technologies [33]. - Gap officially entered the beauty market, launching beauty sections in 150 Old Navy stores [34]. - On opened Asia's largest flagship store in Tokyo, enhancing its retail presence [34].

Core Insights - The core point of the article is that Heytea's "Super Plant Tea" series has achieved significant sales milestones, with over 100 million cups sold in its first year, highlighting the popularity and market acceptance of the product line [1] Company Summary - Heytea announced that its "Super Plant Tea" series has surpassed 100 million cups in cumulative sales within one year of launch [1] - The series features kale as the main ingredient, with nearly 3 million pounds of fresh kale consumed to date [1] - The product line includes eight variants, such as "Kale Slimming Bottle" and "Fire-Reducing Slimming Bottle," with the bottled product "Kale Cucumber" reaching the top of the new sales chart in the beverage category at Sam's Club [1] - Heytea has established a quality management system in collaboration with high-standard planting bases to enhance the raw material supply chain [1] Industry Summary - The "Super Plant Tea" series was first launched during the 2024 Paris Olympics, indicating a strategic timing for market entry [1] - The success of the series has made kale a popular ingredient across various industries, including tea and coffee, showcasing its versatility [1] - The series remains a permanent offering in Heytea's beverage lineup, suggesting ongoing consumer demand and brand commitment to the product [1]

Core Insights - The "Super Plant Tea" series from Heytea has sold over 100 million cups since its launch one year ago, utilizing nearly 3 million pounds of fresh kale [1][3] - The series has sparked a consumer trend, making kale a popular ingredient in the beverage industry, and has led to the introduction of eight new products in just six months [3][6] - Heytea's innovative approach has positioned it as a leader in the new tea beverage market, influencing product development trends across the industry [9][11] Product Development - Heytea launched the "Champion Slimming Bottle" during the 2024 Paris Olympics, which quickly became a bestseller and was later renamed the "Kale Slimming Bottle" [4] - The company has introduced several popular products, including the "Fire-Reducing Slimming Bottle" and "Beetroot Beauty Bottle," contributing to a total of eight new offerings in the past six months [6] - The introduction of the "Mati Energy Slimming Ice" marks the first use of mate tea in the "Super Plant Tea" series, enhancing consumer experience [6] Market Impact - The "Super Plant Tea" series has not only achieved high sales but has also influenced the direction of product innovation in the new tea beverage sector from 2024 to 2025 [9] - Kale has emerged as a trending ingredient, gaining visibility across various consumption scenarios, including tea, coffee, retail, and dining [9][11] - Heytea's commitment to quality has led to partnerships with high-standard planting bases to ensure zero pesticide residues in kale, establishing a traceable quality management system [11] Consumer Engagement - The "Kale Cucumber" bottled version of "Super Plant Tea" quickly became the top-selling new beverage at Sam's Club, indicating strong consumer demand [8] - The product has gained significant attention on social media, being frequently included in consumer "must-buy" lists [8] Industry Leadership - Heytea's differentiation strategy has allowed it to create multiple new product categories since its inception, with "Super Plant Tea" being the latest exploration [9] - The success of the "Super Plant Tea" series has prompted other brands to follow suit, incorporating super plants like kale and beetroot into their product lines [9][11]