Core Insights - The new bottled product "Salty Cheese Tibetan Milk Tea" launched by the company has quickly become the best-selling tea drink in Sam's Club's beverage category [1] - The company is reintroducing its "Snowy Yak Milk Tea" and "Yak Milk Butter Tea" series in stores, combining freshly made and bottled products [1] - This new product is the eighth customized bottled product launched by the company in collaboration with Sam's Club [1] Product Development - The company aims to provide consumers with a unique experience of Tibetan tea culture through its first bottled Salty Cheese Tibetan Milk Tea [1] - The company has implemented strict quality control and innovative research and development for the raw materials and production processes of this product [1] - Innovations in the brewing process of the Tibetan tea base have been made based on previous experiences with in-store products [1] Market Strategy - Since launching bottled products in 2020, the company has focused on consumer insights from in-store drinks to develop differentiated bottled products [1] - The company previously launched a bottled Super Plant Tea product, "Kale Cucumber," in June, inspired by its in-store Super Plant Tea series [1] - Last year's launch of the concentrated matcha bottled product also became a bestseller [1]

Core Insights - The newly launched bottled product, Salty Cheese Tibetan Milk Tea, by Heytea has quickly become the best-selling tea drink in Sam's Club, leading to stock shortages in multiple regions [1][2] - This product is the first bottled version of Salty Cheese Tibetan Milk Tea in the industry, inspired by traditional Tibetan milk tea and made with authentic Tibetan tea from Ya'an, Sichuan [1][2] - Heytea's strategy includes combining bottled products with in-store offerings to enhance consumer experience and promote regional specialties [1] Product Development - Heytea has implemented strict quality control and innovative research in the development of the Salty Cheese Tibetan Milk Tea, ensuring the use of high-quality ingredients [2] - The tea is made from authentic Tibetan tea sourced from Ya'an, which is known for its rich history in tea production and transportation along the ancient tea horse road [2] Market Performance - Within a week of its launch, the bottled Salty Cheese Tibetan Milk Tea achieved a 98% approval rating and became the top-selling tea drink in Sam's Club [2] - Heytea has previously launched several successful products in Sam's Club, including the Super Plant Tea and Concentrated Matcha, which also became bestsellers [3]

Core Viewpoint - The article highlights the latest trends and developments in the new consumption sector, focusing on product launches, market expansions, and investment activities across various companies and industries [2]. New Product Launches - Guanghe Planet launched HMO maternal formula full-nutrition baby noodles, incorporating 19 nutrients including HMO and DHA:ARA in a 1:2 ratio, using organic fertilizers from Australian wheat [6]. - Dayao introduced a new plant protein series with six types of nut milk and jasmine milk tea, which are not yet available on major e-commerce platforms [4]. - Otter Tonton released new light milk tea products, emphasizing low-calorie options that meet health-conscious consumer demands [6]. - Haihe Dairy launched a limited edition Tianjin mooncake-flavored yogurt, with 50,000 cups available for a Mid-Autumn Festival promotion [9]. - UHA introduced a lemon-flavored refreshing salt candy, enriched with vitamin C [9]. - LaBi launched the Reef2 all-terrain stroller, certified by Chinese and EU safety standards [9]. - Jollybaby released an interactive food cart toy for children, promoting early education through play [6]. Industry Events - Meituan's international delivery brand Keeta officially launched in Kuwait, marking its third entry into the Middle East market [12]. - Fabrique opened its first offline boutique in Beijing, showcasing a collection from over 350 global designers [13]. - The British Retail Consortium warned that approximately 400 large retail stores could close if the government implements higher business tax rates [13]. - ALDI opened its first store in Changzhou, indicating its expansion in the Yangtze River Delta region [13]. - Meituan's Xiaoxiang Supermarket plans to open its first offline store in Beijing, covering nearly 6,000 square meters [16]. - Bosideng's high-end line VERTEX opened its first global store in Shenyang, representing a shift towards high-end outdoor fashion [16]. - Yuanqi Forest products launched in Tesco UK, expanding its international presence to over 40 countries [18]. Investment and Financing Activities - Galaxy Magnetics plans to acquire 100% of Kyoto Longtai and raise supporting funds [20]. - VF Corporation announced the sale of its Dickies brand for $600 million as part of its strategic transformation [20]. - Finnish startup Perfat Technologies secured €2.5 million in funding to advance its healthy fat replacement technology [20]. - Zhaimi Technology completed over 200 million RMB in Series A financing to support new drug clinical trials and international expansion [20]. - Zhaimi Automotive announced the completion of its first round of financing, with plans for a factory near Tesla's German facility [21]. - Stareep completed nearly 100 million RMB in financing to enhance its AI sleep technology [25]. Food Industry Developments - HPP launched a new beverage combining HPP prebiotics with plum and oil fruit juice, featuring over 56% juice content [26]. - Mengniu Group formed a strategic partnership with Huati Group to integrate sports and dairy industries [26]. - Heytea introduced a new bottled super plant tea product featuring kale and cucumber, which quickly became popular [26]. - M Stand announced the opening of its first concept store in Shanghai, focusing on burgers and snacks [27]. - Quaker launched a new probiotic fermented oatmeal product, suitable for various meal occasions [29]. Beauty and Fashion Trends - Korean designer brand ORR opened its first store in China, located in Shanghai [31]. - LEGO launched a new Star Wars set, enhancing its product offerings [33]. - Chinese beauty brand Huaxizi debuted its skincare line, introducing innovative beauty technologies [33]. - Gap officially entered the beauty market, launching beauty sections in 150 Old Navy stores [34]. - On opened Asia's largest flagship store in Tokyo, enhancing its retail presence [34].

Core Insights - The core point of the article is that Heytea's "Super Plant Tea" series has achieved significant sales milestones, with over 100 million cups sold in its first year, highlighting the popularity and market acceptance of the product line [1] Company Summary - Heytea announced that its "Super Plant Tea" series has surpassed 100 million cups in cumulative sales within one year of launch [1] - The series features kale as the main ingredient, with nearly 3 million pounds of fresh kale consumed to date [1] - The product line includes eight variants, such as "Kale Slimming Bottle" and "Fire-Reducing Slimming Bottle," with the bottled product "Kale Cucumber" reaching the top of the new sales chart in the beverage category at Sam's Club [1] - Heytea has established a quality management system in collaboration with high-standard planting bases to enhance the raw material supply chain [1] Industry Summary - The "Super Plant Tea" series was first launched during the 2024 Paris Olympics, indicating a strategic timing for market entry [1] - The success of the series has made kale a popular ingredient across various industries, including tea and coffee, showcasing its versatility [1] - The series remains a permanent offering in Heytea's beverage lineup, suggesting ongoing consumer demand and brand commitment to the product [1]

Core Insights - The "Super Plant Tea" series from Heytea has sold over 100 million cups since its launch one year ago, utilizing nearly 3 million pounds of fresh kale [1][3] - The series has sparked a consumer trend, making kale a popular ingredient in the beverage industry, and has led to the introduction of eight new products in just six months [3][6] - Heytea's innovative approach has positioned it as a leader in the new tea beverage market, influencing product development trends across the industry [9][11] Product Development - Heytea launched the "Champion Slimming Bottle" during the 2024 Paris Olympics, which quickly became a bestseller and was later renamed the "Kale Slimming Bottle" [4] - The company has introduced several popular products, including the "Fire-Reducing Slimming Bottle" and "Beetroot Beauty Bottle," contributing to a total of eight new offerings in the past six months [6] - The introduction of the "Mati Energy Slimming Ice" marks the first use of mate tea in the "Super Plant Tea" series, enhancing consumer experience [6] Market Impact - The "Super Plant Tea" series has not only achieved high sales but has also influenced the direction of product innovation in the new tea beverage sector from 2024 to 2025 [9] - Kale has emerged as a trending ingredient, gaining visibility across various consumption scenarios, including tea, coffee, retail, and dining [9][11] - Heytea's commitment to quality has led to partnerships with high-standard planting bases to ensure zero pesticide residues in kale, establishing a traceable quality management system [11] Consumer Engagement - The "Kale Cucumber" bottled version of "Super Plant Tea" quickly became the top-selling new beverage at Sam's Club, indicating strong consumer demand [8] - The product has gained significant attention on social media, being frequently included in consumer "must-buy" lists [8] Industry Leadership - Heytea's differentiation strategy has allowed it to create multiple new product categories since its inception, with "Super Plant Tea" being the latest exploration [9] - The success of the "Super Plant Tea" series has prompted other brands to follow suit, incorporating super plants like kale and beetroot into their product lines [9][11]