Core Insights - The new bottled product "Salty Cheese Tibetan Milk Tea" launched by the company has quickly become the best-selling tea drink in Sam's Club's beverage category [1] - The company is reintroducing its "Snowy Yak Milk Tea" and "Yak Milk Butter Tea" series in stores, combining freshly made and bottled products [1] - This new product is the eighth customized bottled product launched by the company in collaboration with Sam's Club [1] Product Development - The company aims to provide consumers with a unique experience of Tibetan tea culture through its first bottled Salty Cheese Tibetan Milk Tea [1] - The company has implemented strict quality control and innovative research and development for the raw materials and production processes of this product [1] - Innovations in the brewing process of the Tibetan tea base have been made based on previous experiences with in-store products [1] Market Strategy - Since launching bottled products in 2020, the company has focused on consumer insights from in-store drinks to develop differentiated bottled products [1] - The company previously launched a bottled Super Plant Tea product, "Kale Cucumber," in June, inspired by its in-store Super Plant Tea series [1] - Last year's launch of the concentrated matcha bottled product also became a bestseller [1]

Core Insights - The newly launched bottled product, Salty Cheese Tibetan Milk Tea, by Heytea has quickly become the best-selling tea drink in Sam's Club, leading to stock shortages in multiple regions [1][2] - This product is the first bottled version of Salty Cheese Tibetan Milk Tea in the industry, inspired by traditional Tibetan milk tea and made with authentic Tibetan tea from Ya'an, Sichuan [1][2] - Heytea's strategy includes combining bottled products with in-store offerings to enhance consumer experience and promote regional specialties [1] Product Development - Heytea has implemented strict quality control and innovative research in the development of the Salty Cheese Tibetan Milk Tea, ensuring the use of high-quality ingredients [2] - The tea is made from authentic Tibetan tea sourced from Ya'an, which is known for its rich history in tea production and transportation along the ancient tea horse road [2] Market Performance - Within a week of its launch, the bottled Salty Cheese Tibetan Milk Tea achieved a 98% approval rating and became the top-selling tea drink in Sam's Club [2] - Heytea has previously launched several successful products in Sam's Club, including the Super Plant Tea and Concentrated Matcha, which also became bestsellers [3]