作为承载老北京文化记忆的文玩圣地，潘家园本身就自带"探宝、鉴宝"的独特气质，与《古墓迷途》的 摸金主题天然契合。活动现场不仅通过各种仿真道具还原游戏"沙渊古城禁地"场景，更依托潘家园原有 转自：北京日报客户端 1月9日至11日，国民级手游《和平精英》与北京潘家园旧货市场达成首次联动，以潘家园"古玩秘境、 寻珍圣地"的文化底蕴为基底，在市场西区打造300平沉浸式线下体验场，将游戏"搜打撤"核心玩法与潘 家园的探宝氛围深度融合，邀千万玩家化身"摸金校尉"，在古色古香的潘家园解锁现实版"古墓探险"的 乐趣。 市集氛围，让玩家一踏入便沉浸式感受"在潘家园探古墓"的新奇体验——试玩区里，罗盘"分金定穴"、 棺椁珍宝争夺等玩法，恰似潘家园"淘货寻珍"的趣味升级；外场打卡集章、宝箱互动等环节，呼应着潘 家园的市集社交属性，让玩家在竞技中收获"寻得至宝"的惊喜。 京日报客户端 来源：北 此次联动打破了虚拟与现实的界限，让潘家园的文玩古意与游戏的潮流活力完美碰撞。1月9日至11日， 北京潘家园旧货市场，邀你在这座探宝圣地中，开启"古墓一下，马上摸金"的冒险之旅，解锁竞技与文 化交融的双重惊喜！ ...

Core Viewpoint - The collaboration between Swire Properties and Disney China has launched a summer-themed event titled "'奇'实很简单" at the Beijing location, featuring immersive experiences that redefine summer lifestyle for consumers [3][6][14]. Group 1: Event Overview - The event runs from July 5 to August 3, transforming the winter garden into an indoor beach party with a 6-meter tall Mickey installation and various Disney-themed activities [1][8]. - The event aims to connect the virtual and real worlds, appealing to Generation Z's desire for authentic social experiences [6][14]. Group 2: Consumer Engagement - The event features interactive elements such as a graffiti workshop, a beach stage with sand and palm trees, and an AI model named Dr.T for fashion inspiration [8][10]. - Exclusive Disney merchandise and pop-up stores from brands like smart and Li Ning are available, enhancing the immersive experience for attendees [10][12]. Group 3: Cultural and Commercial Impact - The initiative emphasizes community building and aims to merge commercial value with cultural experiences, leveraging Disney's IP to attract consumers [14]. - The design of the event space promotes a connection between commercial areas and natural landscapes, providing a new approach to urban development [14][16]. Group 4: Promotional Activities - During the event, Swire Properties will offer promotional activities such as discount vouchers and loyalty points to enhance consumer engagement and shopping experience [16].