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怕死的年轻人,炸出一个“超级单品”
创业邦· 2025-07-01 12:00
Core Viewpoint - The article discusses the rising popularity of continuous glucose monitors (CGMs) among young consumers as a tool for weight management and health monitoring, transforming a medical device into a lifestyle product [4][9][56]. Market Overview - The market for home-use glucose monitors reached a size of 5.67 billion in 2023, accounting for 84.3% of the total market, significantly higher than the medical use segment at 1.06 billion (15.7%) [12]. - The demand for glucose monitors has been increasing, with a notable shift from traditional blood glucose meters to CGMs, which allow for continuous monitoring [18][19]. Consumer Demographics - The primary consumers of glucose monitors include: 1. Diabetic patients who require accurate and economical monitoring solutions [24][25]. 2. Pregnant women who seek comfortable and reliable monitoring options [30][31]. 3. Young individuals without diabetes who are motivated by health concerns and weight management [33][34]. Trends in Health Monitoring - The increasing prevalence of diabetes in China, with the rate rising from 7.53% in 2005 to 13.67% in 2023, has driven the demand for glucose monitors [42]. - The evolution of glucose monitors has made them more user-friendly and affordable, contributing to their widespread adoption [43][51]. Technological Advancements - The introduction of user-friendly features, such as no-coding technology and continuous monitoring capabilities, has improved the usability of glucose monitors [48][49]. - The price of glucose monitors has decreased significantly, with some models available for as low as 97.3, making them accessible to a broader audience [52][53]. Changing Health Perspectives - There is a shift in health management attitudes among young consumers, who prefer proactive health monitoring to prevent potential health issues [55][56]. - Glucose monitors are increasingly viewed as tools for personal health data management, similar to fitness trackers [58].