Core Viewpoint - Douyin has released a systematic guideline for the finance industry, focusing on account qualifications, content management, marketing behaviors, and violation handling to regulate financial content creation [2][4][5]. Group 1: Account Qualifications - The new guideline emphasizes account qualifications as a core threshold, requiring creators to complete a financial professional qualification certification before publishing financial content [4][6]. - Accounts without proper certification are prohibited from publishing financial content or recommending financial services/products [4][5]. Group 2: Content Management - The guideline explicitly bans false and misleading financial information, aiming to eliminate sensationalism, rumors, and fabricated information [5][6]. - Douyin's approach marks a shift from reactive measures to a more comprehensive governance framework that includes prevention, control, and retrospective measures [10][11]. Group 3: Regulatory Context - The release of the guideline aligns with the recent strengthening of governance over financial content by regulatory bodies, including the Central Cyberspace Affairs Commission [7][8]. - Various regulatory agencies have been actively combating illegal financial activities, with significant actions taken against misinformation and fraudulent practices in the financial sector [7][9]. Group 4: Industry Impact - The guideline is expected to elevate the cost of violations for "pseudo-experts" and "fake mentors," thereby improving the overall quality of financial content [11]. - It aims to establish a clearer framework for content and marketing, helping to stabilize creator and user expectations and promote a healthier content ecosystem [11].