Core Viewpoint - Douyin has released a systematic guideline for the finance industry, focusing on account qualifications, content management, marketing behaviors, and violation handling to regulate financial content creation [2][4][5]. Group 1: Account Qualifications - The new guideline emphasizes account qualifications as a core threshold, requiring creators to complete a financial professional qualification certification before publishing financial content [4][6]. - Accounts without proper certification are prohibited from publishing financial content or recommending financial services/products [4][5]. Group 2: Content Management - The guideline explicitly bans false and misleading financial information, aiming to eliminate sensationalism, rumors, and fabricated information [5][6]. - Douyin's approach marks a shift from reactive measures to a more comprehensive governance framework that includes prevention, control, and retrospective measures [10][11]. Group 3: Regulatory Context - The release of the guideline aligns with the recent strengthening of governance over financial content by regulatory bodies, including the Central Cyberspace Affairs Commission [7][8]. - Various regulatory agencies have been actively combating illegal financial activities, with significant actions taken against misinformation and fraudulent practices in the financial sector [7][9]. Group 4: Industry Impact - The guideline is expected to elevate the cost of violations for "pseudo-experts" and "fake mentors," thereby improving the overall quality of financial content [11]. - It aims to establish a clearer framework for content and marketing, helping to stabilize creator and user expectations and promote a healthier content ecosystem [11].

Core Viewpoint - Douyin Group aims to combat the dissemination of financial content by unqualified individuals through the introduction of a financial industry governance convention, emphasizing the importance of professional qualifications in financial discussions [1][3]. Group 1: Governance Convention Overview - Douyin has released the "Douyin Community Financial Industry Convention (Trial)", which outlines core governance norms regarding account qualifications, content management, and marketing behaviors, as well as mechanisms for handling violations and accountability [3]. - The convention applies to all accounts within the Douyin community that publish financial-related content, establishing clear governance boundaries from the source [3]. Group 2: Account Qualification Standards - The platform encourages financial creators to complete professional qualification certification before publishing financial content [4]. - Accounts without certification are prohibited from publishing professional financial content or recommending related services [4]. - It is forbidden for unqualified accounts to imply or state that they possess a financial professional background or can provide financial services [4]. Group 3: Content Management Standards - The platform promotes the sharing of objective and neutral financial knowledge to enhance users' financial literacy [5]. - Encouragement is given for the production of compliant original works that relate closely to everyday financial matters [5]. Group 4: Prohibited Activities - The platform prohibits the dissemination of false or misleading information, including content that contradicts common sense or cannot be verified [8]. - Activities that maliciously undermine economic development, disrupt financial market order, or defame the financial industry are strictly forbidden [9]. - The promotion of illegal financial services, such as illegal fundraising or tax evasion, is also prohibited [9]. Group 5: Marketing Behavior Standards - Financial institutions and professionals are not allowed to conduct marketing activities beyond their business scope or engage in misleading marketing practices [10]. - Unauthorized accounts that publish professional financial service content will face penalties such as the cancellation of interaction functions or being muted [13].

Group 1 - The core viewpoint of the article is the introduction of a financial industry governance convention by Douyin Group, aimed at combating the spread of misleading financial content by unqualified individuals posing as experts or financial institution employees [1] - The initiative emphasizes stricter qualification requirements to eliminate accounts that mislead users with non-professional financial advice [1] - The article encourages professional content sharers to authenticate their qualifications in advance to ensure user trust, while also stating that sharing objective and compliant financial experiences is acceptable [1]

Core Viewpoint - Douyin aims to enhance the governance of financial content on its platform by implementing stricter qualification requirements for accounts that publish financial information, in response to misleading practices by unqualified individuals [1] Group 1: Governance Initiatives - Douyin has introduced a Financial Industry Governance Convention to combat the dissemination of financial content by individuals lacking professional qualifications [1] - The convention outlines core governance norms regarding account qualifications, content management, and marketing behaviors, along with mechanisms for handling violations and accountability [1] - The scope of the convention applies to all accounts within the Douyin community that publish financial-related content, establishing clear governance boundaries from the outset [1] Group 2: Account Qualification - The convention encourages creators in the financial sector to complete professional qualification certification on the platform [1] - It explicitly prohibits unverified accounts from publishing professional financial content or recommending related services [1] - Douyin emphasizes that having qualifications does not grant individuals the freedom to make unverified claims [1]

Group 1 - The core viewpoint of the news is that Douyin Group has launched a financial industry governance convention to combat the spread of misleading financial content by unqualified accounts [1][5][10] - The convention emphasizes the importance of professional qualifications for creators in the financial sector and prohibits unverified accounts from publishing professional financial content or recommending related services [3][5][10] - Douyin aims to establish stricter qualification restrictions to clean up misleading accounts that impersonate experts or financial institution employees, thereby ensuring a more trustworthy environment for users [1][3][5] Group 2 - The "Douyin Community Financial Industry Convention (Trial)" outlines core governance norms regarding account qualifications, content management, marketing behaviors, and mechanisms for handling violations and accountability [3][5][10] - The convention applies to all accounts within the Douyin community that publish financial-related content, setting clear boundaries for governance from the source [5][10] - The initiative encourages deep professional content creators to complete the platform's financial professional qualification certification to enhance user trust [1][3][10]

Core Points - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to enhance the quality of financial content on its platform and regulate the dissemination of financial-related information [1][2] - The convention applies to all accounts publishing financial content within the Douyin community, establishing governance boundaries from the source [1] - It encourages creators in the financial sector to obtain professional qualifications and prohibits unverified accounts from recommending financial services [1][2] Account Qualification - The convention advocates for financial creators to complete professional qualification certification on the platform [1] - It strictly prohibits false identification, qualification impersonation, and certification fraud, requiring accounts to notify the platform of any qualification changes within 30 days [1][2] Content Management - Content management is emphasized as crucial for fostering a healthy financial content ecosystem [1] - The convention encourages creators to publish objective and neutral financial knowledge and to provide quality content that enhances users' financial literacy [1][2] - It outlines prohibited behaviors, including illegal stock recommendations and misleading financial information [2] Marketing Behavior - The convention imposes strict regulations on marketing activities, requiring financial institutions and professionals to have legal qualifications and complete platform certification [2] - It prohibits deceptive marketing practices, including false promises of returns and misleading promotions using authoritative names [2] Violation Handling and Accountability - Douyin has established a mechanism for handling violations and accountability, with regular governance and inspections of account qualifications and content production [3] - Penalties for violations include warnings, content restrictions, and account suspensions, with severe cases leading to permanent bans [3][5] - In Q3 2025 alone, Douyin dealt with over 100,000 instances of illegal stock recommendations and other financial violations [5]