Core Insights - The shirt market is a significant segment of the apparel industry, with a projected market size of approximately 1.1 trillion yuan in 2024 and an expected growth to 1.15 trillion yuan in 2025 [6][8] - The industry is primarily divided into men's shirts and women's shirts, with men's shirts focusing on comfort and practicality, while women's shirts emphasize fashion and variety [8][12] - The competitive landscape of the shirt industry in China is intense, with major players including Youngor, Hongdou, HLA, Seven Wolves, and Jiumuwang [12][14] Market Overview - The shirt industry has evolved from a single-function garment to a comprehensive carrier of functionality and cultural symbolism, reflecting basic functionality, fashion expression, and sustainable consumption [4][10] - In 2024, the market share for men's shirts is expected to be 59%, while women's shirts will account for 29% [8] Industry Classification - The shirt industry can be categorized by gender and age (men's, women's, children's), material (cotton, silk, linen), wearing scenarios (business, casual, fashion, workwear, formal), and functionality (wrinkle-resistant, quick-dry, antibacterial, smart shirts) [10][12] Industry Chain - The upstream of the shirt industry includes natural fibers, chemical fibers, and emerging eco-friendly materials, along with sewing threads, buttons, and related production equipment. The midstream involves shirt production, design, manufacturing, and sales, while the downstream focuses on sales channels, including offline stores and online platforms like Tmall and JD.com [10][12] Competitive Landscape - The Chinese shirt industry is characterized by fierce competition, with both domestic and international brands entering the market, intensifying the competition [12][14] - Major companies in the industry have reported significant production volumes for 2024, with HLA producing 16.75 million shirts, Youngor 4.43 million, Hongdou 3.68 million, Jiumuwang 1.72 million, and Taiping Bird 1.36 million [14] Fabric Development Direction - The future direction of shirt fabric development includes diversification of fibers, processes, and styles, with a focus on health protection, green low-carbon characteristics, and diverse styles [16]