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衣服卖不动,炒股赚翻了,七匹狼活成了金融公司?
凤凰网财经· 2025-08-25 13:13
以下文章来源于金融八卦女频道 ,作者身披铠甲的方方 原本一碗面的小事,瞬间变成品牌危机现场—一边是网友的吃瓜心理,一边是品牌形象的无辜牵连,七匹狼不得不在风口浪尖上应对。 此外,这并不是七匹狼唯一的"烦恼",更大的问题其实藏在2025年的半年报里。 01 七匹狼半年报亮红灯 净利润下滑比腰斩还多 七匹狼,1990年创立于福建晋江,之前那可是国民男装界的"扛把子"。 金融八卦女频道 . 有深度、有温度、有态度,在这里读懂财富。 文丨金融八卦女 特约作者:身披铠甲的方方 最近,河南郑州的"一碗面"火了—火得连国民男装品牌七匹狼都被卷了进来。 事情是这样的:8月16日,涉事面馆老板在短视频里调侃7位要求"续面"的顾客为"七匹狼",没想到网友们脑洞大开,直接把七匹狼品牌拉进了舆论旋涡。 到了8月18日,诸多网友涌入七匹狼官方直播间,高喊"不给起诉面馆就不买衣服",客服在直播间苦口婆心劝理性,但效果显然有限。 ▲七匹狼直播间 来源:小红书 "茄克=七匹狼"几乎成了一代人的消费共识,那句广告词——"男人不只一面,品格始终如一"——更是洗脑,穿上七匹狼茄克就像加了"狼性Buff",立刻切 换到战斗模式。靠着这股劲儿,它连续 ...
从“接得住”到“发展好” ,环京地区建起特色产业集群
Group 1: Industry Development - The Beijing-Tianjin-Hebei region is expanding the depth and breadth of collaborative development, focusing on both "hard connectivity" and "soft collaboration" [1] - The region is forming distinctive and resilient industrial clusters through industrial chain restructuring, digital transformation, and brand upgrading [1] Group 2: Apparel Industry - The Gu'an International Trade City has become a significant project for Hebei to undertake the non-capital functions of Beijing, accommodating over 4,000 Beijing merchants [3] - The PRO brand area focuses on building "independent original brands" and provides a comprehensive service system to assist traditional merchants in transitioning to brand operators [3] - Merchants report a more than 30% increase in daily revenue through brand operations, reflecting a shift in consumer preferences towards quality [3] Group 3: Logistics Sector - YTO Express has established a northern headquarters base with a total investment of 3.5 billion yuan, significantly enhancing its operational efficiency [6] - The daily processing capacity of YTO's northern headquarters has increased from 6 million to 12 million packages, with a 20% annual growth in business volume [6][8] - The logistics industry in Langfang has attracted 31 express companies, with a projected 2024 express business volume of 1.72 billion packages, a 39% year-on-year increase [8] Group 4: Intelligent Manufacturing - Dazheng Huajia Technology Company in Langfang is engaged in the production of high-end equipment with complete independent intellectual property rights, ensuring efficient delivery to customers [9] - The company has an average annual sales of over 500 units, with plans for continued investment in technology research and business expansion [9] - Langfang is actively attracting advanced manufacturing enterprises to enhance its manufacturing capabilities and promote high-quality economic development [10]
炒股比主业更赚钱?知名男装品牌半年闭店128家!
Shen Zhen Shang Bao· 2025-08-22 08:01
8月22日早盘,男装品牌七匹狼(002029)一度跌超6%,截至今日收盘报7.67元/股,跌5.07%,总市值54.08亿元。 据公开资料,七匹狼主要产品包括衬衫、西服、裤装、夹克衫、针织衫以及内衣、内裤、袜子及其它针纺产品等。近年来,除了主标"七匹狼"产品以外, 该公司还经营国际轻奢品牌"Karl Lagerfeld"。 消息面上,8月21日晚间,七匹狼披露2025年半年报。数据显示,该公司报告期内实现营收13.75亿元,同比下滑5.93%;归属于上市公司股东的净利润1.6 亿元,同比减少13.93%。 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | 营业收入(元) | 1,374,552,379.13 | 1,461,132,386.47 | -5.93% | | 归属于上市公司股东的净利润(元) | 160,466,825.44 | 186.426.831.50 | -13.93% | | 归属于上市公司股东的扣除非经常性损 益的净利润(元) | 29.106.349.61 | 75.299.887.39 | -61.35% | | ...
报 喜 鸟: 2025年半年度报告
Zheng Quan Zhi Xing· 2025-08-15 16:24
报喜鸟控股股份有限公司 2025 年半年度报告全文 报喜鸟控股股份有限公司 【2025 年 8 月】 公司的中文名称 报喜鸟控股股份有限公司 公司的中文简称(如有) 报喜鸟 公司的外文名称(如有) BAOXINIAO HOLDING CO.,LTD. 公司的外文名称缩写(如 SAINT ANGELO 有) 公司的法定代表人 吴志泽 二、联系人和联系方式 董事会秘书 证券事务代表 姓名 谢海静 包飞雪 联系地址 浙江省永嘉县瓯北街道双塔路 2299 号 浙江省永嘉县瓯北街道双塔路 2299 号 电话 0577-67379161 0577-67379161 传真 0577-67315986 0577-67315986 电子信箱 stock@baoxiniao.com stock@baoxiniao.com 三、其他情况 公司注册地址、公司办公地址及其邮政编码、公司网址、电子信箱等在报告期是否变化 □适用 ?不适用 公司注册地址、公司办公地址及其邮政编码、公司网址、电子信箱等在报告期无变化,具体可参见 2024 年年报。 信息披露及备置地点在报告期是否变化 □适用 ?不适用 公司披露半年度报告的证券交易所网站和媒体 ...
日资品牌下沉,“放弃”北上广?
虎嗅APP· 2025-08-12 13:50
以下文章来源于灵兽 ,作者十里 灵兽 . 专注零售,聚焦消费。商业改变世界。你们负责改变世界,我们带你们改造商业。灵兽,零售消费行业 头部新媒体平台,为商业原创报道而生。投稿及合作:lingshouke@126.com 本文来自微信公众号: 灵兽 ,作者:十里,头图来自:AI生成 一、日资消费品牌下沉 王婧 (化名) 的记忆里,无印良品 (MUJI) 是上海淮海路上一座安静的岛屿。空气里永远弥漫着 葡萄柚香薰精油的气息,背景音乐是坂本龙一式的空灵。 在那里,一块未经漂染的棉布、一个设计极简的垃圾桶,都像是在对都市的喧嚣做着无声的抵抗。对 彼时刚在一线城市立足的她而言,定期去MUJI购物,更像是一种精神归属感的确认——确认自己是 这座城市精致、有序生活的一部分。 今年春节,她回到山东四线老家。在市中心最繁华的购物中心,一个熟悉的红色白底logo让她停下了 脚步——也是无印良品。 只是,此处的MUJI,与淮海路上的那座"岛屿"判若两店。它紧挨着一家金店和一家本地知名的连锁 餐厅,门店内人头攒动。一位阿姨正熟练地在货架上翻找着一条特价毛巾,另一边,几个高中生模样 的男孩在试穿"禅意"衬衫。 一切都显得那么自然,却又 ...
日资品牌下沉,“放弃”北上广?
3 6 Ke· 2025-08-12 03:24
日资消费品牌下沉 王婧(化名)的记忆里,无印良品(MUJI)是上海淮海路上一座安静的岛屿。空气里永远弥漫着葡萄柚香薰精油的气息,背景音乐是坂本龙一式的空 灵。 今年春节,她回到山东四线老家。在市中心最繁华的购物中心,一个熟悉的红色白底logo让她停下了脚步——也是无印良品。 只是,此处的MUJI,与淮海路上的那座"岛屿"判若两店。它紧挨着一家金店和一家本地知名的连锁餐厅,门店内人头攒动。一位阿姨正熟练地在货架上 翻找着一条特价毛巾,另一边,几个高中生模样的男孩在试穿"禅意"衬衫。 一切都显得那么自然,却又透着几分"不合时宜"的矛盾感。这个曾经承载着她"中产梦"的品牌,如今以一种极为务实、甚至有些嘈杂的姿态,成了故乡的 新邻居。 王婧的感受,并非个例。无印良品、优衣库、资生堂,这些曾被牢牢钉在一线城市版图上的日系品牌,正以前所未有的速度,开启一场浩浩荡荡的"下 沉"之旅。 在那里,一块未经漂染的棉布、一个设计极简的垃圾桶,都像是在对都市的喧嚣做着无声的抵抗。对彼时刚在一线城市立足的她而言,定期去MUJI购 物,更像是一种精神归属感的确认——确认自己是这座城市精致、有序生活的一部分。 在这股浪潮中,日资品牌的姿态 ...
古巴衬衫、夏威夷衬衫、保龄球衬衫,不是一种衬衫?
Hu Xiu· 2025-08-09 09:00
文章标题:古巴衬衫、夏威夷衬衫、保龄球衬衫,不是一种衬衫? 文章链接:https://www.huxiu.com/article/4669106.html 阅读原文:古巴衬衫、夏威夷衬衫、保龄球衬衫,不是一种衬衫?_虎嗅网 衣柜里这么多衬衫,它们看起来相似,但各自有自己的名字,到底该如何区分呢?今天这期视频来快速 教你分辨各种衬衫。 ...
又一个刚入华的时尚品牌盯上了中女们的钱包
3 6 Ke· 2025-08-06 00:32
Core Insights - Phoebe Philo is aggressively expanding into the Chinese market, signing five retail partnerships, marking her first entry into China and a significant expansion strategy [1] - The brand targets urban women with independent aesthetics and purchasing power, despite high price points for items such as handbags averaging 40,000-50,000 RMB and jackets priced at 200,000 RMB [1] - Philo's design philosophy emphasizes quality and craftsmanship, viewing clothing as an investment, with a non-seasonal approach to collections [1][5] Brand Background - Phoebe Philo, previously the creative director at Celine and Chloé, is recognized as a pioneer of minimalism in women's fashion, influencing many contemporary designers [2][4] - Her loyal fanbase, known as "Philophiles," remains devoted to her work from her Celine era, with dedicated social media accounts celebrating that period [4] Design Philosophy - Philo's designs are characterized by a minimalist aesthetic, often described as intuitive and straightforward, reflecting her personal experiences and observations [5][6] - The brand's products are often seen as essential items despite lacking prominent logos, creating a sense of exclusivity and desirability [7] Market Strategy - Since last year, Phoebe Philo has been moving towards a more commercial approach, opening retail locations in major cities and collaborating with emerging retail platforms [8] - The brand plans to launch its first independent store in London's Mayfair and is focusing on social media engagement to reach a broader audience [8][12] Product Reception - The initial launch of 150 new items sold out within 24 hours, indicating strong demand, although some customers expressed disappointment regarding quality compared to previous Celine products [6][9] - Challenges include high prices, sizing issues, and limited after-sales service, which may affect customer satisfaction [9][11] Future Developments - The brand is working on improving return policies and expanding its product range to include more affordable options, while maintaining its high-end image [12] - Upcoming collections are expected to feature subtle changes in design, blending various styles and forms, reflecting a shift in Philo's creative direction [13][14]
又一个刚入华的时尚品牌盯上中女们的钱包
36氪未来消费· 2025-08-05 11:01
Core Viewpoint - Phoebe Philo is making a significant entry into the Chinese market with aggressive retail expansion, targeting independent urban women with high purchasing power, despite the high price points of her products [3][4][5]. Group 1: Brand Expansion and Market Strategy - Phoebe Philo has signed five retail partnerships in China, including luxury stores and new entrants, marking her first venture into the Chinese market [3]. - The brand's pricing strategy positions its products as investments, with handbags averaging 40,000-50,000 RMB and outerwear priced around 200,000 RMB [4]. - Philo's approach to retail includes collaborations with both traditional luxury retailers and emerging platforms, aiming to reach a younger, trend-seeking demographic [12]. Group 2: Design Philosophy and Consumer Connection - Philo is recognized as a pioneer of minimalism in women's fashion, with a loyal following that remains attached to her previous work at Celine [5][6]. - Her designs are characterized by a focus on quality and craftsmanship, with a belief that clothing should be intuitive and practical [6][8]. - The brand's recent collections have sold out quickly, indicating strong demand from her established fan base, despite some criticisms regarding quality and fit [8][14]. Group 3: Challenges and Adaptations - The transition to an independent brand has posed challenges, including sourcing materials and managing inventory risks without the support of a larger luxury group [14]. - Philo is adapting her business model by improving return policies and expanding product ranges to include more accessible price points [14][15]. - The brand's identity is evolving, with some critics noting a shift towards more conventional luxury branding elements, such as logo usage [16].
2025年人民币升值了吗?人民币升值对阵贬值,普通老百姓如何应对?
Sou Hu Cai Jing· 2025-07-15 05:52
Group 1 - The fluctuation of the RMB exchange rate in 2025 has significant implications for both individuals and businesses, with a notable appreciation against the USD observed in July, reaching 7.1656, marking a 1.82% increase since the beginning of the year [1] - The RMB's appreciation is attributed to multiple factors, including the easing of US-China trade tensions, strong domestic economic recovery, and changes in international geopolitical dynamics, which have bolstered investor confidence in RMB assets [1] - China's GDP growth continues to lead globally, with foreign exchange reserves remaining above $3.2 trillion for five consecutive months, providing a solid foundation for the RMB exchange rate [1] Group 2 - The short-term benefits of RMB appreciation include reduced costs for overseas travel, education, and imported goods, with examples showing a decrease in the cost of a trip to the US from 50,000 yuan to 40,000 yuan and lower prices for imported cars [3] - However, long-term effects of RMB appreciation may negatively impact export-oriented businesses, leading to reduced profit margins, such as a drop in profit margin from 5% to 2% for a clothing factory, and potential capital outflows if companies do not hedge against exchange rate risks [3] - In contrast, RMB depreciation can increase costs for overseas travel and education, with a 20% rise in outbound travel costs noted during a previous depreciation, while simultaneously enhancing the international competitiveness of Chinese exports [5] Group 3 - To navigate the volatility of the RMB exchange rate, individuals planning to travel abroad are advised to avoid impulsive currency exchanges and consider a phased approach to mitigate risks, similar to dollar-cost averaging in investments [6] - Investors holding USD assets should not rush to sell, as the value of these assets may increase during RMB depreciation, but they should remain vigilant about the impact of US inflation on the dollar's value [6] - Companies in sectors that benefit from RMB appreciation, such as airlines and industries heavily reliant on imports, may present investment opportunities as their costs decrease [6]