Industry Overview - Camping has evolved from a survival activity to a refined leisure experience, becoming a normalized lifestyle choice for many consumers in China [1][3] - The camping industry is expected to extend its value chain through the "camping +" model, integrating outdoor equipment, themed services, and cultural experiences [1] Consumer Trends - Camping consumption is characterized by an "equipment upgrade" trend, moving from basic tents and sleeping bags to modular systems that include features like outdoor cinemas and smart tents [3] - The frequency of camping has become more normalized, with many consumers engaging in camping activities every one to three months, aligning with fragmented holiday demands [4] Market Potential - The core market size of China's camping economy is projected to reach 2139.7 billion yuan in 2024, reflecting a year-on-year growth of 60.4%, while the overall market size is expected to reach 11554.5 billion yuan, growing by 46.8% [4] - By 2030, the core market size is anticipated to rise to 4879.8 billion yuan, with the overall market reaching 23998.5 billion yuan, indicating significant growth potential in the camping sector [4] Company Strategies - Companies like MGH and Decathlon are actively expanding their product offerings to meet the rising demand for camping gear, focusing on family-oriented products and convenience [2][3] - MGH aims to enhance its product line by introducing high-performance outdoor products that cater to both camping and hiking, emphasizing functionality, lightweight design, and sustainability [3] - The competitive landscape is becoming increasingly diverse, with both domestic and international brands entering the market, leveraging quality products and services to attract consumers [5]