0:00 作者：索朗德吉、周昱龙、黄智琪 跟随记者，体验传统藏装。 新华社音视频部制作 一裹一系一搭，看似随意，实则颇有讲究，既要有高原的豪迈，又要有端庄的仪态。 责编：张靖雯、卢思宇 最震撼的是戴上那些藏式首饰的瞬间，蜜蜡、珊瑚、松石，沉甸甸的挂在头上、颈间，贴在胸前。接住的不仅是一份美丽，更是一个民族对自然 的敬意和对生活的歌颂。 在高原，服饰不仅是遮蔽身体御寒的布料，而是展示山川牧场与星辰的移动画卷。它将自然馈赠、家族记忆全部穿戴于身，成为了一种最生动、 最骄傲的文化宣言，传承着于身融于心，让每一个平凡个体都成为传播不朽文明的璀璨星辰。 ...

中新社拉萨12月11日电 题：一位留学生的高原生活：用标准藏语赞叹西藏 作者 拉巴卓玛 胡可新 "西藏彻底改变了我的生活方式。"话语间，在西藏大学留学的阿列克斯·佩奇科夫(Aleksei Perchuko)向中 新社记者展示他自己在海外出版的西藏旅行刊物。他笑谈："本来我是一个来西藏的游客，现在也是一 个西藏旅行专家了。"他还用标准的藏语形容西藏真的"亚布都"(藏语：太棒了)。 阿列克斯·佩奇科夫来自俄罗斯，2025年9月进入西藏大学，开始为期两年的藏语言文学专业学习。因为 喜欢西藏，他已经去过很多地方，其中多次前往阿里的冈仁波齐。如今，他通过留学方式深入这片土 地。 11月12日，阿列克斯·佩奇科夫(左一)与西藏大学老师、格萨尔说唱艺人斯塔多吉。 (受访者供图) 阿列克斯·佩奇科夫感慨这里的变化："初次来西藏，道路条件还不算好，旅行住宿也不太方便。现在西 藏修建了许多新道路，也有很好的酒店。以前去往冈仁波齐的路，路况差的只有一辆吉普车能通过，现 在无论是什么样的车都能顺利到达，住宿和路途安全都完全不用担心。" 学校附近有一家全国连锁的大型商场，课余时间，阿列克斯·佩奇科夫喜欢骑自行车去那里购物，"这里 街道 ...

Core Viewpoint - The development of Lhasa Beer reflects the modernization process of Tibet, marking its evolution from a local brewery to a regional leader in the beer industry, intertwined with the broader economic growth of the region [1][2][3] Group 1: Company Development - Lhasa Beer was established in 1989 to fill the gap of modern breweries in Tibet, ending the region's history of not producing beer [1] - The company underwent significant transformations, including shareholding reform and capacity expansion, leading to its listing on the Shenzhen Stock Exchange in 1997 [1] - By 2023, Lhasa Beer was recognized as a "Tibet Time-honored Brand," and it aims to acquire the remaining 50% stake from Carlsberg International [2] Group 2: Market Expansion and Product Innovation - The completion of major infrastructure projects like the Qinghai-Tibet Railway has spurred explosive growth in Tibet's tourism and consumer market, benefiting Lhasa Beer [2] - The company has introduced new products, such as Yaowang Spring, to cater to diverse consumer preferences and has established a comprehensive distribution network across Tibet [2] - Future strategies include product innovation leveraging local water sources and enhancing marketing through a multi-channel approach [3] Group 3: Cultural Integration and Brand Strategy - Lhasa Beer plans to deepen its connection with Tibetan culture, integrating local customs into its branding and product offerings [3] - The company aims to explore new pathways for market expansion, focusing on high-end and unique products that highlight Tibetan characteristics [3] - The evolution of Lhasa Beer symbolizes the industrialization and modernization of Tibet, showcasing the efforts of its founders and the supportive environment of the region [3]

Core Viewpoint - The article highlights the efforts of young Tibetans, particularly through cultural initiatives, to explore and revitalize Tibetan culture in urban spaces, emphasizing the importance of cultural heritage and community engagement [1][3]. Group 1: Cultural Initiatives - Young Tibetans, including graduates like Dan Zeng, are returning to Tibet to engage in cultural projects that promote Tibetan heritage through art and public activities [1][3]. - Dan Zeng leads urban archaeology activities in Lhasa, viewing the city as a vast cultural museum and aiming to deepen understanding of its cultural significance [1][3]. - The Lhasa Municipal Bureau of Culture and Tourism supports various artistic forms, such as exhibitions and music concerts, to integrate culture into daily life and sustain Tibetan cultural vitality [3][4]. Group 2: Historical Preservation - The Qiangqin Manor Public Cultural Service Center, a 400-year-old heritage site, has been revitalized to serve as a bridge for locals and tourists to learn about Tibetan history and culture, attracting over ten thousand visitors [3][4]. - Designer Xia Yujun, who has roots in Jiangsu, has dedicated himself to preserving and revitalizing Tibetan architecture, emphasizing the region's rich architectural heritage [4][5]. - The transformation of Qiangqin Manor into a cultural center involved innovative presentations of its history and the promotion of intangible cultural heritage, enhancing visitor experiences [4][5]. Group 3: Youth Engagement - An increasing number of young individuals in Tibet are utilizing diverse media to breathe new life into ancient Tibetan culture, providing enriched cultural experiences for both locals and tourists [5]. - These initiatives not only enhance local cultural engagement but also extend the reach of Tibetan culture beyond its geographical boundaries [5].

Group 1 - The article highlights the growing trend of tourists engaging in traditional Tibetan clothing photography as a way to experience and connect with local culture [1][2] - The Star River Photography Studio showcases a variety of representative Tibetan costumes, emphasizing the cultural significance of these garments in the tourism experience [1][2] - The presence of numerous photography shops and Tibetan clothing stores in Barkhor Street reflects the prosperity of the travel photography industry in Lhasa and tourists' appreciation for Tibetan clothing culture [2] Group 2 - The experience of wearing ethnic costumes and walking through historical Barkhor Street enhances the immersive travel experience, as noted by a tourist [2] - The manager of Star River Photography Studio describes Tibetan clothing photography as an important medium for tourists to establish emotional connections and a sense of belonging [2] - Customization and a wide selection of ready-made Tibetan clothing are offered by local shops, catering to tourists' desires for uniqueness and personalization [2]