近日，西藏山南市第45届雅砻物资交流会（以下简称"物交会"）在雅鲁藏布江畔的乃东区举办。活动为 期7天，吸引2635家商户参展，累计接待游客和采购商超16.61万人次，实现总成交额7.82亿元，较上届 增长11.4%。接待人次、总成交额、同比增速3项数据均创历史新高。 举办45年来，物交会已成为山南乃至西藏冬季最重要的消费盛会，成为展示特色产业发展的重要平台和 农牧民增收的重要渠道。 激发消费活力 在物交会现场，来自山南各牧区的牛羊肉陈列有序，这也是展会上最受欢迎的产品。来自农区的木碗、 氆氇、藏装、藏香等产品也引人驻足。 家住乃东区的次仁德吉早早就来到物交会现场，经过精挑细选，她花了1万余元选购牦牛肉和羊肉。每 年，她家都从物交会上购买牛羊肉。"这个习惯，我坚持了10多年。"次仁德吉说，"物交会上，牧民们 带着自家最好的牛羊肉来出售，品质好，值得购买。" 上世纪六七十年代，每年秋末冬初，有闲暇的农牧民便带着各种生活物资，聚集在城市周边以物易物。 1981年，山南地区行署主动举办首届雅砻物交会，将零散、无序的集市纳入规范化管理。自此，物交会 规模不断扩大，成交额逐年攀升。 "经过45年的发展，无论是从规模还是 ...

当日上午，开幕大秀以"传承与生活"为叙事主线，呈现《传统之根》《生活之本》《希望之花》三个情 感递进的篇章。现场不仅展出来自拉萨各县(区)的代表性服饰，还特别邀请少儿模特登台。此外，来自 拉萨各县(区)的农牧民女性代表也走上T台，以原生态的"村'T'秀"形式，呈现服饰在日常劳动与生活中 质朴动人的魅力。 图为2026 中新网拉萨1月1日电 (李林)2026年1月1日，由拉萨市文化和旅游局主办的"新岁风华，衣彩拉萨"2026年 拉萨新年服饰秀活动在西藏美术馆正式拉开帷幕。活动以服饰为媒，生动讲述拉萨故事。 年拉萨新年服饰秀现场。李林 摄 本次活动围绕拉萨服饰文化，通过多维秀场、主题展览、年货市集、学术沙龙及创意影像等多元形式， 打造集文化展示、非物质文化遗产体验、知识共享于一体的综合性公益文化盛事，为"冬游西藏"增添了 浓厚的文化色彩。 年拉萨新年服饰秀现场。李林 摄 图为2026 为促进文化价值向消费动能转化，拉萨市文化和旅游局联合市商务局，在活动期间同步推出"衣彩拉 萨"新年服饰消费券。市民和游客可在指定合作商户享受藏装定制、文创产品选购等专属优惠。(完) 年拉萨新年服饰秀现场。李林 摄 开幕式现场还开展了 ...

玛查理镇玛拉驿村，一排排蓝色的光伏板在高原阳光下熠熠生辉，将充沛的日照转化为实实在在的效 益。这座4.4兆瓦的异地光伏电站，不仅是"阳光存折"，每年为村集体带来稳定发电收入用于分红；它 还是"就业驿站"，通过提供公益性岗位，让牧民在家门口实现稳定就业，做到了守护家园与增加收入两 不误。 从被迫束缚于自然，到主动顺应并巧借自然，玛多探索出一条清晰的"生态保护+产业发展+民生改 善"之路。它的故事印证了一个道理：发展，从来不是追求"大而全"的盲目照搬，而是需要"专而精"的 深刻洞察——找准自身最独特的优势，并将其做出特色。 如今的玛多，发展的答案藏在"因地制宜"这四个字里，也写在了草原深处、帐房内外、阳光之下。 玛多高寒，种草难活、饲草短缺曾是生态保护与畜牧发展之间矛盾的核心。怎么办？眼光向外，思路一 开天地宽。在海拔较低、气候适宜的海南藏族自治州同德县果洛新村，玛多建起规模化饲草基地。这 片"飞地"年产青干草近万吨，不仅解决了当地牲畜的饲草需求，降低了牧民购草成本，也让玛多本地的 草场得以休养生息，从源头上筑牢黄河源的生态屏障。 在花石峡镇东泽村的文创基地里，藏族妇女手指翻飞，将缕缕牛羊毛绒编织成温暖的艺术品。 ...

"数智赋能"成为本届展会的亮眼亮点。50余家媒体平台同步全程直播开幕式，吸引全国超500万网友在 线围观。20余名来自全国各地的自媒体网红深入展区，围绕产品溯源、风味特点、食用方法展开细致讲 解，实时互动答疑，让远在千里之外的网友沉浸式感受藏北风情与生态魅力。 作为承办方，色尼区科学规划合理设计展区，分设畜产品主展区、手工艺品区、种畜预订区等特色功能 区域，并配备专业导购与双语解说人员，为参展商与消费者搭建高效沟通桥梁。 "我们不仅提供全方位场地保障，还积极协调冷链物流与电商直播资源，让高原优质产品既能够现场热 销，更能通过云端走向全国大市场。"色尼区农业农村和科技水利局局长罗布次仁介绍，开展首日便有 20余家企业达成初步合作意向，线上直播间累计观看量突破10万人次，线下销售额稳步攀升，实现 了"开门红"。 12月15日，西藏那曲市2025年第十八届畜产品展销会在那曲物流园区开幕。那曲，作为我国海拔最高的 地级市，也是我国五大牧区之一。畜产品展销是当地冬日最大的盛会。来自全市11个县（区）的牧民合 作社、养殖大户、各地采购商及消费者3000余人齐聚，见证藏北畜牧业高质量发展的蓬勃生机。开幕首 日，展销会总销售 ...

一裹一系一搭，看似随意，实则颇有讲究，既要有高原的豪迈，又要有端庄的仪态。 跟随记者，体验传统藏装。 最震撼的是戴上那些藏式首饰的瞬间，蜜蜡、珊瑚、松石，沉甸甸的挂在头上、颈间，贴在胸前。接住的不仅是一份美丽，更是一个民族对自然 的敬意和对生活的歌颂。 在高原，服饰不仅是遮蔽身体御寒的布料，而是展示山川牧场与星辰的移动画卷。它将自然馈赠、家族记忆全部穿戴于身，成为了一种最生动、 最骄傲的文化宣言，传承着于身融于心，让每一个平凡个体都成为传播不朽文明的璀璨星辰。 作者：索朗德吉、周昱龙、黄智琪 ...

Core Points - The article highlights the rich history and evolution of Tibetan clothing, particularly Lhasa attire, which has developed into diverse styles and features over generations [2] - Lhasa clothing was included in the intangible cultural heritage list of the Tibet Autonomous Region in June 2018, emphasizing its cultural significance [2] Group 1: Characteristics of Lhasa Clothing - Lhasa clothing is characterized by distinct features such as wide waist, long sleeves, large lapels, right-over-left closure, long skirts, long boots, and elaborate jewelry [2] - These characteristics reflect the aesthetic values of the Tibetan people and are closely related to their living environment and production methods [2] Group 2: Master Craftsman and Education - Losang Mailang, a master craftsman with over 40 years of experience, has been instrumental in teaching Lhasa clothing-making techniques at a traditional handicraft school [21][30] - He has been recognized as a representative inheritor of the intangible cultural heritage project for Tibetan clothing and awarded the title of master of arts and crafts in Lhasa [21] Group 3: Cultural Transmission and Modern Integration - Losang Mailang has trained over a hundred students, who are now contributing to the preservation and innovation of Tibetan clothing [25] - His efforts include compiling bilingual textbooks on ethnic clothing making and participating in projects to create a database for Tibetan clothing [26] Group 4: Contemporary Relevance - The article notes that tourists and locals alike wear traditional Tibetan clothing, creating a vibrant cultural scene in Lhasa [32][35] - Events such as fashion shows featuring traditional Tibetan attire highlight the ongoing relevance and appreciation of this cultural heritage [33]

Core Viewpoint - The article highlights the efforts of Losang Mailang, a representative inheritor of the Tibetan clothing heritage, in revitalizing traditional Tibetan attire by blending it with modern aesthetics, thus making it appealing in contemporary society [1]. Group 1: Individual Contributions - Losang Mailang has over 40 years of experience in the craft of Tibetan clothing and has trained more than 100 apprentices [1]. - He is involved in compiling educational materials and establishing a database for Tibetan clothing, contributing to the preservation and promotion of this cultural heritage [1]. Group 2: Cultural Impact - The new style of Tibetan clothing created under Losang Mailang's guidance merges traditional craftsmanship with modern design, creating a vibrant visual presence in urban settings [1].

Group 1 - The article highlights the growing trend of tourists engaging in traditional Tibetan clothing photography as a way to experience and connect with local culture [1][2] - The Star River Photography Studio showcases a variety of representative Tibetan costumes, emphasizing the cultural significance of these garments in the tourism experience [1][2] - The presence of numerous photography shops and Tibetan clothing stores in Barkhor Street reflects the prosperity of the travel photography industry in Lhasa and tourists' appreciation for Tibetan clothing culture [2] Group 2 - The experience of wearing ethnic costumes and walking through historical Barkhor Street enhances the immersive travel experience, as noted by a tourist [2] - The manager of Star River Photography Studio describes Tibetan clothing photography as an important medium for tourists to establish emotional connections and a sense of belonging [2] - Customization and a wide selection of ready-made Tibetan clothing are offered by local shops, catering to tourists' desires for uniqueness and personalization [2]