Core Insights - The "Rtime Time Awards" event held on January 17, 2026, aimed to bridge the gap between movie audiences and industry professionals, focusing on the evolving landscape of entertainment consumption among Generation Z [1][16] - The event featured over 200 Rtime members who expressed their views on various topics, including content quality, star power, marketing, and cinema experience, highlighting the need for the industry to adapt to audience expectations [1][2] Audience Engagement - Attendees raised pointed questions about the authenticity of movie promotions and the relevance of celebrity trends, emphasizing that the value of a movie ticket is tied to the fulfillment of audience expectations [2][3] - The "Audience Open Mic" segment allowed audience members to voice their opinions directly, creating a unique dialogue between viewers and industry professionals [3][4] Industry Reflection - Industry professionals acknowledged the growing dissatisfaction with domestic films, indicating a need for creators to catch up with audience expectations and preferences [5][7] - The event highlighted the importance of marketing and the impact of social media on audience perceptions, with concerns about the effectiveness of current promotional strategies [3][9] Awards and Recognition - The "Rtime Time Awards 2025" featured a list of 53 films, with categories that included "Market Attention," "Artistic Exploration," and "New Time New Power," reflecting a shift towards recognizing diverse cinematic contributions [12][13] - The awards aimed to break traditional frameworks by separating artistic and commercial films, indicating a changing landscape in audience preferences, particularly the declining interest in romance films [12][13] Addressing Generation Z - The event included a segment focused on Generation Z's entertainment consumption, where industry representatives responded to audience feedback and concerns, particularly regarding the accessibility of merchandise and events [15][16] - The data indicated that the film industry's revenue reached 51.832 billion yuan in 2025, signaling a transition from a "box office economy" to a more diversified entertainment consumption model [16]